Website Optimization Competitor Analysis

In the early days of our website operation we need to determine the core keywords and target keywords, the site after we determine the keywords we want to analyze these keywords of the competitor website, here to Baidu search engine optimization For example, the key word to Eagle bathroom as an example:

First we identified our key words for the eagle bathroom, then we have to analyze this keyword Baidu index, we through Baidu Index query site http://index.baidu.com to query the keyword Baidu index as shown: (Figure 1)

　　

Figure 1

In Figure 1 we can see clearly the keyword every day, monthly, quarterly keyword index, through Figure 1 we see in the last one months Eagle brand bathroom this keyword daily search in more than 160, that is to say, more than 160 users a day in the Baidu search engine search for eagle brand bathroom this keyword, These 160 people are very accurate target customers. From Figure 2 we can see the recent users and media trends in Eagle bathroom:

　　

Figure 2

　　

Figure 3

In Figure 3 we can see the relevant search words about Eagle Sanitary ware, these words we can do for our target keyword set to our column page to do, of course, according to these related search words we also need to analyze its Baidu index competition degree and so on.

In our understanding of the Eagle Bathroom Baidu Index After we take a look at the keyword Baidu Competition, first we open Baidu, and then we enter the Eagle brand bathroom, click Baidu.

　　

Figure 4

At the bottom of the search engine (refer to Figure 4) we saw this phrase "find the relevant results of about 1.33 million, which means that the eagle bathroom this keyword Baidu precision is 1.33 million, in addition to the search results above, below, the right three plates have 11 bidding positions, Such a competitive hot spot is a comparison of the fire of a keyword, for such a keyword we through our good, consistent SEO to achieve the keyword ranking relative or can be achieved.

Then we want to achieve the Eagle brand bathroom keyword ranking to the home page, we need to analyze the ranking on the first page of the 10 search results (Baidu search engine page 10), we want to row to the home page, then we have to squeeze out the one of these 10, we will analyze each of the following:

First of all, we want to see the home in the Eagle brand bathroom four words of the search results in the top-level domain names are several: we can see through the analysis of only Figure 5, figure 62 Two-level domain names such a site, the other are directory pages. Figure 5 Row 4th, Figure 6 Row 9th.

　　

Figure 5

　　

Figure 6

Search engine results squeezed out of the site of the ranking domain name is relatively difficult, then we will analyze the other several:

　　

Figure 7

Figure 7 is ranked 2nd in the rankings of Baidu and ranked fifth Baidu map, the two search results although the Directory page but because it is Baidu's own products and the weight is relatively high, so squeezed out these two is almost impossible. Then analyze the remaining few:

　　

Figure 8

Figure 8 is the Chinese group Online Eagle Bathroom Column page, this page in the eagle bathroom this keyword search results ranked first, see this result may be a small doubt, in the title and description of this page and no Eagle bathroom four words of the combination, then why it will be in the first page first, This involves Baidu search engine algorithm in a phrase of the split combination, about this algorithm I will be in the group network follow-up SEO training to everyone. The network of this page is a dynamic URL this is actually not conducive to optimization and ranking, the reason is ranked first because of the weight of the site.

Then we'll analyze the results of the first of these 10 pages of Baidu snapshot, through observation we can find that the first of these 10 pages is April 22, and today is May 4, which shows that the update of these pages is not very timely, snapshots update not timely page We squeeze out the grasp is still relatively large.

Next we analyze the weight of these sites, the site's internal structure optimization, the number of outside the chain of the site ... And so on factors, then we through these factors analysis to find the focus of our own SEO work, so beyond our to squeeze out of the site. I am engaged in SEO work time soon, hand do is the Zhengzhou group Bo nets this site optimization work, I hope to have friends like SEO and I QQ609559341 to exchange.