How can we grasp the "internal chain" and "external chain" to make our website "internal and external repair? After some detours, I have summarized the following normative steps.
Note the url specification
Url refers to A tag (<a href>... </A>) http: // www ........ Html hyperlink. The hyperlink on the channel page must not conflict with the homepage or generate redundant links. The processing of home pages and channels can be optimized by the combination of technologies and artists. The topic page we are responsible for must use the absolute link mentioned above and cannot use relative links. This makes it easy for search Spider to quickly "crawl" and quickly find the body text.
The internal link must be complete.
The website "internal link" is the internal link of the website. Here is a detour I have taken. At that time, I was responsible for a steel price column in the hardware supply network. Every day, I update the content in a timely manner, and the user is very satisfied with the content. Originally, the link was very standard, and I updated it in a timely manner. This part of content was also the most indexed by Baidu. Through analysis, I know that most of the "steel price" and my original articles are indexed by Baidu.
The sky is unpredictable. For a while, I found that the number of entries indexed by Baidu on my website dropped every day. This can cause me to die. You need to know that this is related to my performance appraisal. I was worried and thought I couldn't be flustered. I had to find the reason for my easy-to-be-included content. There are no problems with original articles and topics. Focus on steel prices. After thinking about it, we found that our programmers accidentally deleted the link between the "steel price" channel page and the homepage when optimizing the homepage. The missing "inner chain" is equivalent to cutting off an important route of the spider. The internal chain is incomplete, and the missing channels are the most important channels. It's strange that Baidu's indexing volume is not enough!
Here, I use the lessons of my blood to remind my friends to pay attention to the integrity of our important content. Otherwise, the Roman Empire may crash instantly!
Enhance "internal chain" logic
We know that almost every website is linked to its home page and channel through the top navigation bar. Adding an internal link is friendly to search engines and is good for users. After so long, I think the more internal chains, the better. The key is strong logic and a clear goal should be provided for search.
These methods are usually used to enhance the logic of the website's internal link. Use the navigation bar to pass the page weight. Everyone knows this method. The other is to add the content link of the channel page. For example, it is also useful to add the most popular clicks, related articles, and the latest information sections, and generate links for product tags in the articles. Try to present the relevant content on a page, and then implicitly form a network through a hyperlink. This is very conducive to the transfer of weights between the home page and the Channel.