For web page optimization, the content of the website is the prerequisite for optimization. The standard of good content positioning is "new" and rich. However, "new" does not mean that it is completely original. The integration of special topics is also a method for updating the creation. Good content needs to be copied and integrated. The items sorted out in this way are new and will still be recognized by search engines. Therefore, the idea of determining content based on originality needs to be changed. However, it does not mean to encourage everyone to copy other people's things, but also to be skillful and selective to copy excellent content. However, please believe that originality is always the best. If possible, stick to originality as much as possible.
After the content is optimized, the structure label is optimized. First, we must learn the naming of webpages and the design of tags. But don't just think that you can pile up a few high-traffic keywords at will, if that is cheating. For search engines, it is necessary to consider multiple factors to ultimately measure the use of words. The title and meta tags of each page should not be the same, echo the corresponding page content, and be associated with the topic. The title should not be too long. The shorter the title, the better. In general, the meta tag of the website description should not exceed 100 words. Keywords must appear in the webpage description, but do not appear frequently. I personally think that one to two is the best, but not too greedy.
In addition, we know that h1 also involves the weight of website optimization in the optimization of web pages. The search engine will link the website theme for analysis. This requires us to work together to highlight the keywords for website optimization. But do not concatenate all the keywords. The search engine may think that you are cheating, so the loss is worth the candle. At the same time, reasonably control the keyword density in the article. When appropriate, the text can be bold or discolored, which can affect the search engine. However, pay attention to a reasonable density and beautiful page. Otherwise, the user experience will be affected and the search engine will think that you are deliberately optimizing cheating.
At the same time, if there are many pages related to the topic in a column, it is very important to increase the weight of the website, which is conducive to increasing the overall weight of the website. In addition, there are relatively deep sections or articles with related keywords in the overall structure of the website, and corresponding links can be added. This will play a role in transferring website traffic and searching for spider roaming in the website. The last note is the alt attribute in the webpage image. We all know that the part of speech should be added. However, if the words added to a group of identical images are the same, the search engine will punish them.
Keyword ranking is a direct embodiment of the optimization effect. A higher ranking allows websites to obtain higher traffic and more likely to achieve conversion. To quickly improve the ranking of keywords, the most critical step is to select keywords. The selection of keywords is mainly the selection of keywords, the selection of auxiliary keywords and the selection of long tail keywords are three major parts. Here are some of my ideas.
1. Select the primary keyword and use the "difficult and easy" method -- personal tendency: relatively difficult
As we all know, the main keyword is generally the top priority for us to get the traffic. Therefore, we must analyze the main keyword and select the main keyword reasonably, let the main keywords locate the website. Many webmasters have summarized their own methods for choosing keywords. I personally prefer this article, "fast increase of website weight method 3: some of the methods mentioned in keyword winning are also related articles, which are very good. If you are interested, please take a look. In the article, Xu Ziyu said that the selection of the main keyword should be in line with the "difficult" three levels, which is conducive to the optimization of the website, which is very in line with my ideas, I usually select five keywords, one of which is difficult, two of which is moderate, and two of which are easy. In this way, it is quite reasonable for website optimization. Of course, this is only for reference, you can choose one based on your actual situation.
Some people say that the selected keywords should be neither too hot nor too cold. Too hot is not conducive to optimization, too cold there is no search volume, and no traffic can be converted. In fact, my idea is: we don't need to worry about it like this, but we don't need to worry about it. What if we pick a hot word? Don't think it's hard to do it! Of course, some words, such as "car" and "football", are unnecessary. It is very unlikely that you want to do so, after all, there are so many big sites waiting for food splitting traffic, so you don't have to join in any excitement. The loss is worth the candle!
2. Select auxiliary keywords to be good at mining-personal suggestion: brand word Mining
Generally, most people talk about the selection skills of the main keywords, and few webmasters talk about the selection skills in the auxiliary keywords section, I think it may be related to the low traffic caused by these keywords. I have different ideas here. These keywords are indispensable because many websites do not have a good ranking of the main keywords, but the traffic is still surging.
The secondary keyword is a very important keyword: brand keyword. Brand keywords may be the company name, a specific website name, or a website URL. In short, such keywords are easy to remember, in addition, a word used to be used during access. Such words are generally less competitive and the search volume is relatively small. However, due to long-term promotion optimization, the search volume gradually increases, increases website traffic. Of course, there are other auxiliary keywords that you can explore and optimize, so that they can make money for us.
3. The selection of long tail keywords should be accumulated to a greater extent-personal opinion: accumulated to a greater extent
Long tail keywords are getting more and more attention, because long tail words are not only easy to optimize, but also a good long tail word can bring us more traffic than the main keywords. I found a problem here. The selection of long tail keywords is often overlooked, or there is no good way to identify them. Here I will briefly introduce some of my experiences.
The long tail keywords I have selected generally consist of two parts: the main keyword + the user's search habit phrase. This long tail keyword not only meets the needs of optimization keywords, but also provides a good supplement for the optimization of main keywords and meets the needs of users' search habits, when searching, users can precisely find articles on our website and visit our website. The choice of long tail keywords focuses on persistence. We need to know how to accumulate more, step by step, day by day, and make two long tails every day. When these long tails have a good ranking, the traffic will surely roll in.