Website optimization of Google cut word research

When we use the search engine, we usually enter a word to search, for example, we want to travel to the south, usually enter the name of a famous tourist destination, such as Kenting Park, West Bay, four heavy Brook and other names, to the location of the search to find out, these we commonly used to search for words called search keywords. Few people enter a complete sentence to search.

So a lot of SEO study what kind of words will be online viewers often used for search, and then for the target keyword to optimize the site, there is one thing is SEO to optimize the site is necessary to do, is to study a Web page including the title of the page, content description, Web page paragraph of the organization, The density of the keyword analysis and so this work on a Web page content planning, catering to search engine habits and friendliness.

In the pages of the title and content of the writing, SEO site optimization has a homework is necessary clearance, that is, in the planning and content of the time must understand the major search engine word segmentation technology, simply refers to the search engine on an article content analysis, is how to extract the keyword? How do you tell what words are related to this article? So SEO site optimization began on the following: Google, Live Search, Yahoo! ... such as the main search engine word segmentation technology to explore the road.

According to foreign media reports, although the United States has been a number of challenges to Google's natural language search engine, but Google is not interested in the high. Google's research and development director said recently that online surfers are too lazy to enter a complete sentence, and Google is more concerned with natural language search techniques on the chip level.

The statement was made by the company's Peter Novig, who is responsible for the development of Google. For some search engine support users to input the entire sentence, Novig made a comment. "Typing a sentence in the search box, not a keyword, we don't think is a step forward," he said. For example, by typing "where is the capital of France", his results are not necessarily better than the result of typing "the French capital".

But Novig also said that Google believes that natural language technology has some value in translating the keyword "into" The general concept of people. For example, "New York" and "York" are different, but "Vegas" and "Las Vegas (Las Vegas)" are meant to be, and "Jersey" and "New Jersey (New Jersey)" may or may not be the same. This is the natural language technology Google focuses on, focusing more on words and phrases than on the entire sentence that the user enters.

Novig says it is more important for Google to get more accurate results than to change the user interface.

Before this, the U.S. 's fourth-largest search engine Ask.com has launched the natural language search technology, but also only to break the sentence into a keyword, search results and keyword search mode, due to the wisdom of the google,ask.com of natural language search results than Google keyword search results. Later Ask.com stopped the service of sentence search.

Google's official representation from above can be known, the search engine on a sentence to the content of the word and contrast, so as to get a Web page on the content, due to English and Chinese in the grammar is different, including people's idioms are different, So Chinese search engine and English search engine in the results of the results of the result of the word segmentation technology is different and different, here you can use a keyword in the Yahoo and Google to test, to a large extent, the search engine is also constantly to the online browsing the use of habits, participle and other continuous efforts, Only in this way can we ensure that the search page is closest to the online viewer.

Every day in our lives and work will produce a lot of new nouns, through these new nouns in different search engine search, see the results you can determine which search engine search results closer to what we want, which search engine segmentation technology is more advanced. SEO site optimization is a long-term exploration of the road, we are willing to find their own new technology, summed up the experience and share with you.

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