Website Planning 12 Want, 12 don't

Planning

12 "to":

1. Site navigation to clear, simple, back to the home page logo to be easy to find;
2. Page title, marketing theme to be clear and easy to distinguish;
3. The home page should be clear about their name, organization (firm), or your business;
4. All pages of the login speed to ensure fast, the page capacity is best below 50K;
5. Keep in mind that your page effect on different computers, displays, browsers will face, so before the Internet to test a multi-party;
6. To give additional consideration to the convenience of reading the text;
7. Design style to run through as a, reflected in all pages;
8. To play the function of the ALT tag, as much as possible to speed up the page calls;
9. Verify the correctness of the links on a regular basis;
10. To set up a guest book or bulletin board, and open to visitors;
11. To be unique, to have personality.
12. To show the charm of online consumption, products, services to have characteristics

12 "Do not":

1. "Welcome to visit this site"? No, it's free!

Meaningless things like this, including the repetition of a firm, word games, or something else, is a nuisance to the reader. Your homepage and even every page should begin with a catchy, compelling headline that conveys to the reader how you would benefit if you read this site. "

2. "Construction" of the smelly brand don't hang

Believe that a certain network age readers have had such an experience: Some site introduction said like a flower, you can not help but want to go in to see, the homepage is also very beautiful, and some even the secondary page is very similar to the matter, and so you layer to the bottom of the page, the other side told you: "Sorry, this page/column/site is under construction, Please come back later. " Encounter this irresponsible site, you say, who can not give birth to a share of uncontrollable rage?

Other people's Internet time, money is very expensive, you dare to casually take someone else to poke fun at? And you want to make money from others? Really do Kiyoaki dream!

3. Is the frame structure perfect? Wrong.

Before you get ready to use the frame structure, notice the fact that many older browsers do not support the frame structure, and many search engines do not normally retrieve the frames page. The frame structure is fixed to occupy the precious Web page space, if does not have the appropriate, the reader also must use the scroll bar, can see the frame structure the text and the link. So be careful when considering the frame structure.

4. Home page don't stink and long

Some websites pull old elders, let the reader hold the mouse over half a day. Or that sentence: Don't be embarrassed with the reader, everything from other people's perspective to think more. In general, the homepage length should be limited to three whole screen. Not fit? More than a few pages is, pay attention to provide links, but also a good organization of language, to attract others to continue to click on those pages.

5. Do not have external links, especially in the home page

The reason is self-evident, because you want others to stay on their own site, rather than from your home on the walk. If some of the external links are essential, it should also be considered as far as possible to put some of the pages, so that people browse the important page of your station, and then send people to walk is not late Ah!

Links do not spread throughout the entire page of text, and it is best to list them.

6. Don't always "I", "we"

"I" or "we", or your firm's repeated piling up, will keep the reader away. Instead, you should use "You" and "you" more. Because the most interesting thing is that you can get something valuable from your site, not yourself.

7. Do not appear typos, wrong sentences

This taboo seems to everyone knows, but there are many many sites have these problems. The main reason is that those who do these sites, mostly technical origin, that the site is to display the technical capacity of the place, in fact, the site to date the basic skills should be information dissemination, should be comparable to media, publishing professional norms, should be handled by professional editors. Everything has its pros and cons, the popularity of Internet technology allows everyone to set up their own "media", but also to the Internet world to add a myriad of low standards, the production of cheap things.

8. Relying on "enterprise at the national level" to press people? Don't!

A lot of home page start nagging: "XXX company is located in Beijing, the state-level enterprises, registered capital of 150 million ..." Do you think readers will care about these boring things? You think showing off the "national level enterprise" would be a good place to buy your bill? Do you think that this information is related to the product or service you want to sell? If you think this information is necessary, put it in the "About Us" page, and the focus should be on whether the information is relevant to the reader.

The same taboo also: "This site won what prize."

Just like the real world's "big prize" flying all over the internet, all kinds of awards on the network are endless. In most cases, these puppy awards are worthless. Instead of putting these things on the table and taking up places, it's better to change what readers are really interested in.

9. Don't hide behind the scenes

Pile up some readers are not interested in the self information, will let people escape, on the contrary, some Web site inscrutable, do not know where the sacred, so that readers suspicious, naturally dare not rashly pay. This problem has already been covered in the email marketing section, and here is a few more words to emphasize.

To maximize the credibility of the virtual world, you have to let people know your details, which is quite different from the personalized personal site. You'd better put your contact details on each page, including your actual email address (preferably not how many mailboxes), location, phone number (don't use voicemail), fax number, and of course, you have to have your "hotline" e-mail addresses (don't use webmaster! )

10. Do not have the wrong link, out of the image

The reason is obvious, do not repeat, unfortunately this problem is all over the net, you pay more attention to it.

11. "Free" sign not to break the promise

As mentioned earlier, it is a very effective marketing tool to provide some things related to your business free of charge. But you have to plan carefully, play the real only, you will not hit your brand. Many sites claim to provide what free advice, free information, the result is not cash, or take "construction" block.

12. Avoid using Plug-ins, Java scripts, pop-up windows

What you think is "cool" is something that most readers don't necessarily see, they don't take the time to download Plug-ins (plug-ins), they just walk away. Java scripts, pop-up windows are also annoying. The root of these problems is one: self-centered, regardless of others.

A similar taboo also includes: generally do not embed audio files; do not use flashing fonts, screen effects, very unsightly; do not use noisy backgrounds, do not use the background of the text color is not coordinated, do not put the big picture of useless, do not have the rotation of the earth and other stereotypes, trade logo not too big.

Note that the above "12 to 12 do not" when it is "Archie Marketing" opinion, mainly focus on commercial websites, is not the golden rule, "for reference."