Website user experience research: New window opening link or current window playing

Whether the web page is opened in a new window or the current page is better. I am afraid this is a matter of benevolence and wisdom. Next I will give a rough talk about my views.

Let's take a look at the advantages and disadvantages of the two methods:

Open a new window:

Advantages:

1) You can browse multiple pages at the same time, which is very convenient. If you browse similar pages, you will compare them by yourself, which is conducive to improving the conversion rate.

2) open in a new window. users usually do not close the previous page immediately. traffic will be generated in the new window and the old window, increasing the PV value of the website and reducing the bounce rate, this will increase the weight of our website.

Disadvantages:

1) if you open too many windows, you must close one window manually, which will produce fatigue and fatigue.

2) because most of our websites are stored in virtual spaces, and all virtual spaces limit the number of IIS connections by default, a web page will occupy one IIS connection by default, and will be released unless it is disabled, if the website is opened in a new window, you may open more than 10 or even 20. If you do not close it in time, the number of IIS connections will peak, later viewers will not be able to access the website, resulting in temporary paralysis of the website.

Open the current window:

Advantages:

1) opening a website in only one window will greatly reduce the overhead of our website server, and the website cannot be opened, unless there are too many online users, but if the traffic is really large, I am afraid it is not suitable to use a virtual space. In this case, you need to use VPs or directly rent a server.

2) When a default window is used, the user will feel very fresh and consume less resources on the user's computer, and will not click the close button to obtain cramps.

Disadvantages:

1) by default, a user can only browse one web page, unless the user right-click and choose to open in a new window, but I believe only those who frequently access the Internet know this operation (similarly, shift-down, clicking is also opened in a new window, which means that there are fewer people to know.) users may want to read the other one, but they still have to move back, which is inconvenient.

2) When you close a webpage after browsing an article, the entire website will be closed, leading to an increase in bounce rate.

After comparison, we will find that it is better to open a new window. It is no wonder that most people like it. It seems unreasonable, that is, the user experience.

Although it is better to use a new window to open it, we do not recommend that you use a new window to open it. Why? Let's take a closer look.

First, let's take a look at how these powerful authoritative websites are made. They are all refined, and naturally they will not be wrong.

This is the default homepage of Baidu.

This is the browser that opened Baidu news.

Do you see that the browser tag is still one, but the title is changed to the Baidu news page, which explains what, right, the navigation uses the current page to open, and then look at it again.

And opened the navigation below Baidu news.

As you can see, Baidu's default navigation bar is opened on all the current pages, and even the navigation of second-level domain names is handled in this way. The list items below are opened in a new window by default.

I believe you have come to the conclusion that these portal sites are the most consistent with the user experience. facts have proved that such a solution is the best, so we come to the following conclusion:

The webpage subject is mainly opened in a new window, supplemented by the current page opening. The specific implementation is as follows:

1) There are many cases of opening with a new window, and writing target = _ blank after each connection is also slightly cumbersome, resulting in code redundancy. Here we recommend a writing method, add a line of code "<base target =" _ blank ">" between "<Head & gt;

2) The typical navigation bar (including the main navigation and secondary navigation) to be opened on the current page, the article list page, and the breadcrumb navigation are to be implemented, the A mark must be rewritten for the four logo tags returned from the homepage.

3) The rest are basically opened in a new window, including the article content page, article-related reading, and additional reading. As you can see, these are basically content pages, in addition, the directories are very deep, and the optimization is the long tail keywords. The traffic brought by these long tail words to the website cannot be underestimated, or even exceed the main keywords, you must open it in a new window to increase the weight of your website, increase PV, and reduce jumps.