Website Visual Brand: How is a good logo

Article Description: the importance of a logo for a business don't I say I believe we all know, whether from the visual brand communication, or to convey the enterprise internal and external spiritual and cultural concepts, a small logo are in a pivotal position. OK, no more nonsense, start the point.

The importance of a logo for a business don't I say I believe we all know, whether from the visual brand communication, or to convey the enterprise internal and external spiritual and cultural concepts, a small logo are in a pivotal position. OK, no more nonsense, start the point.

Some people say, "even if a torch of Coca-Cola burned to the naked, it can also rely on its logo comeback." "Of course, as no one has said, we cannot verify." But this statement fully illustrates the role a logo can play. Here are 5 ways to explain what a good logo is:

1. the LOGO should have a representative meaning

The classic of the logo of the Bank of China I don't have to do much nonsense, let's take a look at the implications of it:

(1) First of all, since it is the Bank of China, its graphic part of the middle is actually a Chinese "middle" word;

(2) Secondly, the shape of the Chinese side of the circle represents the ancient Chinese coins, the bank of this feature expressed;

(3) Again, the appearance of the circle refers to the global Bank of China, the world-oriented.

2. use color of LOGO

A good logo should have the ability to express the characteristics of the enterprise color

Pictured above, the logo of the 2 famous companies in the United States is based on a large number of letter-shaped logo

To the perception of the viewer is very different from the two feelings, the use of color played a very important role

Microsoft

Heavy color, to convey to the user is calm/depth/professional rigor and other information

Coca - cola

Bright colors with active elegant fonts, youthful/energetic feeling leaps

In a time when the role of color plays an increasingly important part, today also emerges a large number of color rich gorgeous quality logo. A combination of good combinations of colors can give the viewer a stronger sense of memory and visual memory. However, if there is not a certain color control ability, it will only make the screen appear messy and giddy

3. font selection for LOGO

Font selection and design in the logo design is also a very large proportion of a part, whether it is

The character as the main shape of the logo, or font for the auxiliary graphics logo, font in the entire logo

Occupies the position is very important, we first look at the Pure Text category logo font performance:

Microsoft

The strong black body to the viewer's feeling is mature, sedate, rigorous plus a glance at the company name and a little font deformation and design, a calm atmosphere of the temperament of security is revealed.

Coca - cola

Elegant, mellow, active, beating, clever interspersed, these font design elements so that Coca-Cola logo eye-catching and features such as product features readily available!

Let's take a look at the text representation in the logo of the graphic combination category

LOGO1 :

graphic Part : There is a rounded, sharp

text section : Rounded corners with sharp corners

the whole logo concise, graphic style unified full of modern sense

LOGO2 :

graphic part : Noble, elegant, retro

text section : Vintage fonts, thick and thin, the same noble, retro temperament

the whole logo full of aristocratic atmosphere and a long history

LOGO3 :

graphic part : Xiangyun Jade, Ancient Huaxia

text part : Chinese archaic, seal deformation

Whether it is graphics or text, the rich Chinese taste at a glance

4. The integrity of the LOGO

A logo the most basic integrity to have a guarantee, in the visual can not be too scattered, to have links between each other, to the viewer to the overall, unified feeling, can not easily be interfered by other elements.

LOGO1 :

Graphics, is entirely in a standard square range of the fuss, want to scatter also can not disperse, very insurance to maintain the integrity of the method;

LOGO2 :

A pure text graphics composition of the logo, find the letter in common, to be deformed, so that the shape of 5 letters similar, neat arrangement, enhance the overall sense of stability;

5.LOGO application

LOGO to be easy to apply, this will make it easier to spread.

So in order to better use the logo in a variety of different fields, so ink and anti-white manuscript is essential, even if your logo is with a strong stereo effect or color changes, should take into account the conversion and application of monochrome.

Okay, the above is the author of how to be a good logo, in fact, in the area of the logo is too many elements, and everyone's view of the logo is not the same, so the author here is just to express their personal views, hoping to communicate with more friends, People say their different opinions.