I would like to share with you my friends who are doing WeChat micro-commerce in detail the tips and experiences of WeChat micro-Commerce Marketing.
Sharing experiences:
1. There are two marketing modes for circle of friends
The so-called circle of friends marketing is actually a pseudo proposition. It is almost isolated from the real circle of friends, and there is almost no communication between the two circle of friends. If anyone dares to bid for product promotion in the real circle of friends all day long, it has long been hacked.
WeChat marketing shouldn't be just such a method! There are only two marketing models: Agency and retail. Judging from my judgment, 99% of WeChat sellers actually work on the agency model. To put it bluntly, they just want to find a way to deliver the goods to the next house. As for actual retail, i'm afraid not many people really care about it.
This principle is actually very simple. We do micro-commerce, just to make money. On WeChat, why not in many traditional business fields? Therefore, for those who want to do WeChat marketing, you really need to consider whether the agent mode or retail mode is used when you choose to enter this industry. The two modes represent two ways of thinking and determine two completely different ways of action.
2. There are two different models for doing micro-Commerce
1. Proxy mode
Most people who are doing micro-commerce have accepted some professional knowledge of micro-commerce. In a sense, micro-commerce is no longer a real consumer, he considered whether the selling points of the product are suitable for the characteristics of WeChat marketing, that is, whether it meets the taste of the agent. If you want to adopt the agent mode, it means that when you choose products and projects, you must consider the problem from the perspective of whether the products can attract agents to join the company, but not from the consumer's point of view.
2. Retail model
The retail model means actual sales, which means you need to extract their real money from the consumer's pocket. Well, from the consumer's point of view, there are not many products that are actually suitable for marketing on WeChat! From a certain point of view, I am almost certain that almost all things of large-scale industrial production will not have much future in WeChat retail.
The reason is very simple. There are too many ways and channels for ordinary consumers to accept and purchase such products. Therefore, any derivative who chooses such products will be very hard-pressed! The obvious fact is that almost all the WeChat sellers have chosen the proxy mode, especially the few successful cases that have been seen at present.
Therefore, in the current atmosphere, doing micro-commerce is actually doing Investment Promotion. That's all!
3. Advice to WeChat sellers:
If you lack some common sense understanding of WeChat marketing, the ending is destined to be sad. Many new sellers of the number of WeChat are stuck in the dead end of the vicious circle of WeChat marketing, which is largely related to their superiors.
In order to make as many purchases as possible, these agents at the upper-level will be fooled to the end without any means! Therefore, it is very important to choose a reliable superior proxy for WeChat business! This is especially true for new online sellers, just like a blank piece of white paper, their path to micro-commerce is destined to be a bumpy road with almost no hope.
If your superior agent often publishes such messages in the daily circle of friends, you should be careful. The person you are with may be a small unreliable representative of WeChat!
1. Send some soombies of chicken soup throughout the day, and publicize how to make micro-businesses easy to achieve a monthly turnover of tens of thousands!
A basic fact is that most people who like to share chicken soup in the circle of friends will not be very successful in real life. People who like chicken soup with heart are generally thinner than paper, which is not easy in real life. Therefore, they need to use these illusory chicken soup slogans to anesthesia themselves. As for the promotion, he was engaged in micro-commerce, and the monthly income easily exceeded ten thousand or so. Even more, 100% can be determined to be a flicker.
The so-called master leads the door, practices in the individual, and then the awesome WeChat marketing experts, cannot guarantee that all the students trained by themselves can make money in WeChat, because the real work is the student himself, this depends on the student's talent, ability, diligence, and many other conditions.
If your superior agent has been thinking about how to purchase goods for the whole day, tell you that there is pressure to be motivated, and only by continuously renewing goods can you better exert your potential, I can only tell you to leave this person's team early. Because with such a person, you are doomed to get no benefits, let alone learn something! A truly qualified and responsible agent will not do everything possible to fool its partners into placing orders. The premise of placing orders must be to help these agents achieve real shipment, if the goods can be sold smoothly, the return is a matter of time, so anxious what?
There is only one reason, that is, this superior does not actually teach you how to really recruit agents to quickly sell and ship goods. Therefore, his only real inner thought is to make a sales deal with you. Before his strength is revealed, he will press the goods to you as much as possible. The so-called long-term cooperation, in fact, he has no confidence in himself, let alone the plan!
2. All the information shared by the WeChat circle is the promotional materials provided by the manufacturer. I cannot see any of his personal tips and experience on WeChat marketing.
What is the essence of WeChat? WeChat is essentially social networking, sharing, and a platform for carrying personal information. If your superiors lack understanding of the basic nature of WeChat, but tell you that he is a WeChat marketing master, he will teach you to become a top WeChat marketing master, isn't that self-contradictory?
To put it bluntly, these people are not the so-called WeChat marketing masters at all, and even a common marketer cannot talk about them. Instead of being a person, they are actually a second information trafficker, continue to receive promotional materials from the manufacturers, and then constantly screen them in the circle of friends! If you follow him, you are just a common member of many robots, except screen swiping or screen swiping!
Of course, occasionally, these people will copy and paste some so-called WeChat marketing skills from Baidu, and then start training in a pattern. In fact, these so-called WeChat marketing techniques have never been put into practice by themselves, or they have never believed in these so-called micro-marketing techniques, but how can these methods be effectively used!
The truth these people didn't tell you is: they don't actually promote the promotion at all. All their customers are just manufacturers who directly help them promote the promotion. The reason is very simple, because they make a lot of money, the manufacturers will help them publicize and promote them!
One truth these people didn't tell you is: in fact, most of their agents are very miserable, or more than 2/3 of them are no longer heard after they get the goods for the first time, because these people cannot sell the goods in the end!
The truth these people didn't tell you is: in fact, his true profit path is to constantly attract new users and try every means to put the goods on them, the reason why he can continue to confuse him is that every day there are new novices to become his new blood, dead, and come again!
The so-called one-step error, step-by-step error! Choosing a reliable partner is the core issue that you must pay attention to when starting a WeChat business. Anyone who wants to be a WeChat business cannot but treat this issue with caution!
4. WeChat marketing skills
1. WeChat marketing is inseparable from friends. Yes, but where do friends come from? Do some people directly spend money to find software to brush friends? It must be useless. You have spent 10000 botnets, and you don't need to talk about it. How can you trust this kind of fans who haven't interacted with each other.
This is not as good as-precision fans. How to add precision fans has become an important topic for WeChat marketing success. Based on the products you want to sell, you can go to the relevant forums, blogs, and post bars to write some soft articles and advertise your WeChat and products. However, you cannot blindly advertise. When your friends reach a certain number (for example, 2000), you can use some marketing techniques to expand the number of precision friends.
2. With WeChat friends, you need to locate your product. What products do you want to sell become a crucial part of your continued profitability in the next marketing. Some people just want to, then I will look for those imitation watches, bags to sell, a high profit. However, have you ever thought about it;
Although the profit margin of these watches and bags is large, the quality problems, your user experience, and future expansion are not well developed, because I bought you a watch or bag today, will he come back a few days later? Will he still find you when he needs it again? It is almost impossible to think of you again. Which products are suitable for WeChat marketing? You can try to find products that are easy to consume, such as brand masks and local specialties. The details are not listed.
3. With customers and products, you need to maintain interaction with your customers. Marketing and Marketing is, in the end, first operating the relationship with your customers and then selling your own products. You must always remember that WeChat is just a chat tool and you cannot use it for advertising. Therefore, you need to communicate with your customers and make friends, in this way, you can ensure that your customers will not be lost, or even pull new customers through old customers.
4. Selling goods is inseparable from the topic of a brand. To maintain a brand awareness, we need to create our own product brands so that you can continue to develop, otherwise, you can only stay at an agent or downstream dealer.
All right, the above information is all the content that I 've shared with my friends about WeChat Moments marketing tips, you can see that the marketing skills are very clear now. If you want to be a friend of WeChat marketing, the ending is destined to be sad, so everyone must do a good job in all aspects of micro-commerce and start doing it again!
