Wen Dao mu Shui: Website snapshot stagnation What do we do?

How to measure the health of a website, for Baidu Rankings We are sure to see whether the site is good, but also an important indicator is that the site's snapshot is normal, generally speaking a site snapshot normal cycle is 1-3 days, If you are out of this range then you have to check your site for problems.

Recently, the site has been such a situation, the snapshot stalled in the October 21, 2011, by the way to take their own site to see what I have done after the site snapshot stagnation, but also according to my ideas to see where your own site is a problem. Of course, I also have a lot of places may not be enough people can also according to their own actual situation to check. Here also to say is found in many places, whether in the forum or in the QQ group, we can always see some people suddenly throw out the snapshot of my site is how the problem ah, who help me to look at, and then there is no word. Whenever I see a problem like this, I think it's a question that no one else can answer. Because all the analysis without data support is futile, it is often only you who know what you have done recently, and only you know what the changes in the data indicators for this period of time are. Only oneself is the person who has the most say. So if you have a problem like this, please take your site with you for a short period of time, or you can find out the reason for it.

The first thing we need to know is what we should look for, and the reason that can affect the snapshots of our site is probably:

1. Whether there is a major adjustment or changes in the site recently

2. Site content for a long time did not update or the quality of the site content is too poor

3. Whether the external link of the website appears a large number of off the chain

4. Links in the link between the right to fall is not normal links

5. The server space of the website is stable

6. Whether there is cheating means to optimize the site

From these aspects to check whether our web site has the above mentioned problems, and then to make a judgment of what is the cause of this problem.

　First, whether the site has a major adjustment or changes in the near future

Let's talk about what the scope of this article contains, the title and description of the site has changed, the link structure of the site has changed, the site's layout is changed significantly, from these points to see their blog is indeed a violation of these several of their own in the near period of time to the link structure has made a complete change, and 301 redirects to redirect the previous link to the existing link structure, although this search engine still contains a lot of duplicate pages, the previous article URL and the existing URL at the same time, although in the previous one weeks and not by the search engine down the right to punish the same site keyword rankings are not There is a greater volatility or a slow rise in the trend, but in the recent Baidu big update after the site's collection suddenly reduced a lot of deleted a lot of duplicate pages, another small change is to remove the first page of the latest article list, the impact should not be very large. At the same time to say that the title and description of the site is not to say can not be modified, reasonable changes will be able to give our site to bring certain benefits, but you have to meet the conditions are: the site has a certain weight is not in the Baidu audit period, while revising the title of The theme should not be changed too much to keep the main keywords and central ideas consistent with the original.

second, the site content has not been updated for a long time or the quality of the site content is too poor

Content update is a problem that Baidu attaches great importance to, a long time did not update the site search engine spiders every day to crawl content is the same natural will not update your site, unless your site in other aspects of the performance is very good, have a higher weight or the IP and the site every day the PV is very stable excellent, Baidu will be based on the weight of your site in a certain period of time to update your site snapshots, if your site does not have a high weight and also did not receive too many people's attention, in the absence of any updates to the content of the site, Baidu Spider will think your site is abandoned site, not only will not update your site snapshots Even a punishment that would bring down the right, in this respect my blog does not exist this problem, the establishment of a blog for two months every day I will write an original article, at the same time, their own blog IP in the near period of time has been maintained in the 80-100 appearance, while some articles will contribute to several webmaster sites, Although the quality of the article is not too good, but also does not belong to the category of garbage content.

　Third, the site's external links are a large number of off the chain of the situation

This is also very important, we all know that a site's external links for a site's impact is very large, especially some high weight of external links suddenly lost on the site will be more impact, to a certain extent will also lead to the site to reduce the right to punish. We may have too many of our usual junk, or the source of the external link is too single, in Baidu after the big update to remove some junk content, or often do external links to the site when there are problems, our site outside the chain will be a big drop, so we usually do external links when also pay attention to quality, Ensure that the content is not junk content will not be quickly deleted by the search engine. The external links of their own website is basically through the contribution obtained, oneself to publish according to own record data to see in 20th Baidu big update after the blog's outside chain less than 35%, but according to other sites of the situation to see this update after the chain reduction is a general phenomenon, So this should not be the reason why snapshots of web sites are stagnant.

Fourth, the link among the existence of the right to fall is not a normal link

Links are a source of high-quality external links to a website, at the same time, if the two sites are linked to each other in the case, in a certain site will be down after the right to each other linked to another site has a certain impact, but also encountered a lot of cases is because of this cause their own site was implicated in the same time down the right, So we usually have to do a good job of monitoring links, preferably every day to their own site links to query statistics will have the link to remove the problem. I checked the blog after the friendship link found that there is a site of the home page does not have k off, there is another site is unable to open the state, so in contact with each other after the link to do a temporary removal of the processing.

　Fifth, the Web site's server space is stable

The site's server is stable, will greatly affect the optimization of a site, in the previous "How to choose the Web site of the server space" among also said how we choose a suitable server, to ensure the normal and orderly development of our website. Their site is selected to be exempt from the record of Hong Kong host, has been very stable and did not have any problems, but in the night of 22nd, there are about three hours because of IDC there are some failures caused by the failure to open the situation. After that there is no problem, according to their own opinion, although it may also be affected by this aspect, but the failure has not been kept for too long, so the main reason should not be this.

Sixth, whether there is cheating means to optimize the site

About the site cheating has been a very sensitive topic, that is, we commonly known as Black hat seo, whether we have in the near period of time using such a technique to optimize our site after their own most clearly, I am the Black Hat SEO operating methods of the view is not exclusive, but also do not advocate, Because at some point we still need to use the same way, for example, buy outside the chain and so on, but this is in you can have certain control of this optimization method can guarantee the effect, otherwise improper operation by the search engine detected after, followed by the snapshot of stagnation and the right to reduce the punishment and so on. Because they do not advocate such a practice, so their blog does not adopt such a way to optimize, so this aspect of the problem will not appear.

After a systematic analysis, we can understand that our site recently violated the impact of the site snapshot stagnation factors, and then a summary of the analysis to get a solution. From their own blog may be because of the violation of the first river fifth is more likely, because there is a certain coincidence on the rest of the snapshot, after a comparative analysis, the reason for the site snapshot stagnation should be caused by the URL structure changes caused by a large number of duplicate pages of this reason, After a large update, although the deletion of a part of the repeat page, but Baidu's response is still too slow or a lot of pages are the previous URL exists. So their coping and solution is to strengthen the blog update, while improving the quality of blog posts, on the other hand, the external links in the blog to strengthen to support the weight of the blog.

Wen Dao mu Shui Blog: http://wendaomushui.com/seotechnology/website-snapshot-stagnation/

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