| Article Description: what are the factors that affect the quality of a website? |
Visual design is not my major and I am not good at it, but I am always thinking about this topic because of the influence of my work recently. Simply do some exploration, to see what impact on the quality of a website is what the factors, especially the hope to be able to do some feasible guidance program.
Why is the quality of texture important? because the sense of quality can enhance the user to a website credibility and reliability evaluation, so that he produced a good first impression, initial trust. It's like, two blind people, meet for 10 seconds first impressions.
Users do not understand the user experience, the user does not understand the color level, and even quality is not directly concerned about the user, but the user will rely on the first impression to judge a website: 1. What does this website do? 2. Is the website trustworthy? 3. Is the website professional?
This first impression, it may only take a few seconds, the user can be a preliminary judgment: This site is not safe, reliable and unreliable, I should not continue to try?
In just a few seconds, the user will have no time to go to the "About Us" speech, and users have not had time to search, buy, register to experience the ease of use of interactive processes.
In just a few seconds, what will affect the user's choice? All the factors that affect his or her decision to stay will have to function in a matter of seconds. The designer should stand aside for a while.
- brand and Word-of-mouth -you can do it visually sucks, but if you have enough visibility, such as the user is in the CCTV ads to see your site's ads, then it is OK, perhaps they can stay for a while.
- access to the channel-users may be through other well-known sites, such as Taobao's website, such as Sina's important partners, and so on, although the site itself is not well-known and brand, but with these sources and "relatives" can also affect user decision-making.
- content, that is, the substrate--for a few seconds, users can quickly browse and scan to determine what the site is doing, and his needs are met. all the headlines, the heavier words, the picture of the product and the price , can help the user to judge.
Therefore, in some companies, there may be content strategists and brand strategists and other roles to carry out the site column, section content planning. Interaction designers sometimes just work with roles.
Designers are invited to come in, including interactive designers (some may be web site planners, or it may be done directly by visual designers with content providers)
- Information Design (information)--Interaction designers must know how content and the substrate for typesetting, layout, priority guidance processing, so as to improve the efficiency of the user to do the initial sentence, the real site to convey the core value can be directly and effectively communicated to the user, for this, Interaction designers need to fully understand content and site positioning, the target audience, need to fully cooperate with content providers-of course, the matching vision must have the same understanding ability, can really play a role.
- Visual Design-- color, texture, graphics, visual details, Nothing is more than the vision of the first eye judgment more power. What the site is doing and the sense of trust, although it has a great relationship with information design (information), but ultimately presented to the user is an overall impression, and visual design to take more responsibility for this overall impression.
And, of course, there are other factors that are important, for example, stability-users can not be a click on the 404 error page, the function on the page to be tested and so on, but this is still built in the user interaction situation, many times, the first impression of a bad user, perhaps even a click did not go.
If a site to do a messy color, button has a variety of textures and colors, then users can not go to see the site easy to use, because by virtue of the first impression of the judgment, it will feel that this site does not have the intention to do, not professional, and then not credible, direct loss.
Previous formula:
useful > Easy-to-use > want to use, it seems that the level of visual and interface design is placed at a lower priority level. But in many cases,
users must be left behind before they can judge whether it is useful or not. The vision has become a precondition.
Users will not be picky about colors, users will not think the font is not good-looking, but he will dim through the first visual impression, to judge the credibility and reliability of the site.
The visual quality of a website creates a sense that will undoubtedly enhance the user's "credibility" and "professional" evaluation of the site.
So I feel that the level of user experience said before: useful > Usable > Easy > Want to use, is certainly true.
But this is to stand in the designer and product manager's angle to plan the product the thought, in the planning product, must follow the thought, in the good look, first ensures that your product actually solves the demand, and has the good usability. But conversely, from the user's point of view, a he doesn't even want to see, a see on the "Jump" products, how can we let him to use it?
Brand reputation, sometimes congenital advantage, even if not, can not be anxious. Access to the channel, you need more public relations, resource exchange work.
Content provided, as a designer can only affect the partners, but can not be dominant, sometimes beyond reach.
But information design and visual design are the responsibility of web designers.
How to improve the quality of the site, you need to first want to understand the "quality sense" will be reflected in what aspects, what the details, as well as the quality of the designer as a sense, whether the target people agree, the site other partners agree.
The following time, Heidi will pick some cases, to think about what is a sense of quality, what is not a sense of quality, and strive to be able to sum up, to swim a little bit, appeal to the same very concerned about this topic and have the experience of friends and I communicate.
