What are the principles of core keyword selection?

Key words on the importance of the site is self-evident, it is to establish the direction of Web site content expansion. And choosing the right core keyword is the equivalent of choosing a path to success. The author in a previous article also briefly explained the importance of SEO keyword analysis. So, how to choose the correct keyword? This is to combine SEO optimization, follow the following three principles analysis, and select the core keywords of the site.

Relevance principle.

The core keyword and the entire website topic content is closely related, usually is the website homepage target keyword. Therefore, the core keywords and site content must be closely related, to tell the search engine this site is mainly about which aspects of content.

Suggest you try asking yourself: "What kind of information can my site tell users?" and what kind of problems can be solved for users?

User search habits principle.

In the choice of keywords, you may wish to list a number of keywords can be used as the core keywords of the website. When you outline the range of keywords, list A number of key words, you can ask yourself: "If I am a user, when encountered this kind of problem, how will search?" Of course, if you ask your friends more, you may get closer to the "real user" answer.

For example, "Analysis keywords" and "keyword Analysis", which most users are accustomed to choose when searching?

The principle of competition degree.

Most of the time, the degree of competition is about the final choice of keywords. As we all know, keywords to have search volume will be valuable. And these keywords are often relatively hot words, unpopular key words although easy to get ranked, but no one to search is a waste of effort.

Keyword Competition degree of judgment often through these aspects (do not deny also can be judged by other aspects of the competitiveness of keywords):

A. Number of searches.

Through Google keyword tools and Baidu Index to observe the more detailed data. The higher the number, the higher the degree of competition may also be relatively high.

B. Number of bid promotion.

You can look at the number of bid rankings in a search result displayed by a keyword to determine how competitive the keyword is.

C. Bid price.

Google's traffic estimation tool allows you to view the approximate cost of the bid. Although not accurate, but also worthy of reference. The high price may not necessarily be fierce competition, but the low price of the competition must not be too fierce.

D. Number of competitors.

I personally feel that the number of competitors is the key to measuring the competitiveness of key criteria. Returns the number of pages in title that contain a keyword through the intitle instruction. Because these sites will appear in the title of this keyword, generally there is the intention of optimization.