What do the product managers have to do?

Article Description: What are you going to do as a product manager?

He Minglu's answer:

What needs to be considered at the strategic level

1. Product positioning (Understanding the market, market segments, understanding users)

2. Brand strategy (operating brand is operating products, brand value often reflects the value of the product)

3. Product strategic Planning (strategy is the direction of the wrong direction, the overall loss)

4. Product line planning and product roadmap planning (Follow-up development project development of important guidance)

5. Portfolio Management (product portfolio analysis and selection, portfolio decision, dynamic pipeline management)

6.CI Competitive Intelligence and competitive strategy (know your opponent well enough to defeat your opponent)

At the product planning and execution level

1. Product Planning and technology platform planning, product project version planning.

2. Pipeline Management and resource management (Resource requirements planning, resource allocation and transactions, resource balance among multiple projects)

3. Multi-Project and program management (product-level project management)

4. Market demand analysis.

5. Product-level risk and problem management.

6. Full lifecycle management of product requirements (requirements management, demand collection, $APPEALS, demand verification and tracking)

7. Structured Product development methodology (concurrent engineering, product development team, decision making mechanism)

Product Development Team Management

1. The organizational structure and role division of the product development team.

2. Team incentive mechanism and performance management mechanism.

3. Matrix Management Communication reporting mechanism.

4. Team communication platform Construction.

5. Product-level training programs and asset banks.

Product implementation and Promotion

1. Product promotion and implementation plan, promotion strategy. Product Marketing Management.

2. Brochure for product.

3. Customized Product project proposal and product solution ppt.

4. Product pricing and positioning strategy.

Ourdearamy's Answer:

Because different companies have different responsibilities for product managers/product designers, they do not do the same thing. But at least to meet the requirements of the company, this is the first thing to do.

Of course, if a person to his career development planning, have specific goals, have their own want to focus on the field, then according to their own goals and planning to decide what they "should" do more things. People with great Internet ideals will certainly not be satisfied with the company's existing responsibilities.

As can be seen from the question, the questioner should be a person with great internet ideals, so it is not satisfied with the daily work.

Citing the view of Marty Cagan, senior vice president of product management and design at ebay, he believes that the most important task for product managers is to explore products that are valuable, usable, and workable to users.

In this article what Product Management is not svpg.com/what-pro ... In, he said:

Product management is not defined as a business case, not a definition of market demand, not demand collection, not project management, not product marketing.

Of course, many of the product managers listed above are doing what they need to do, including focusing on industry dynamics and so on, all of which make sense, but these are means, not ends. The aim is to Marty, to explore useful, usable, workable products.