Everything exists because they are needed.
Apart from those who need these products, what do we take to attract those who don't need it?
- Free
There are a lot of greedy, the same product, others sell xx yuan, you this free to send, who is more competitive?
That day overslept, can only take the subway to the company, take line Line 5 when see someone in the free newspaper, although they do not need, or conveniently took a copy. If he sells newspapers, I would be too much trouble to pay my own pocket. If he has a problem with his stance, he's far away from me, or he needs to line up, I certainly won't get the newspaper. No matter in the future he is through what channel to make profit, attract the user this link, he did.
- Vanity
The heart of beauty, all people have. All day in Xidan, June too wandering customers, which is lack of clothes to wear? The woman buys the clothes, is to enjoy buys the process. and the choice of brand, lies in the psychological satisfaction. "Apple Notebook" and "Shenzhou Notebook", from the needs of ordinary users speaking, can be used. We want to improve the publicity of the brand, hit the budget, improve their prices, to meet people's brand, the pursuit of vanity.
When you hang out with your friends in Houhai, meet your thighs, and ask "buy a flower for your sister", do you need this flower? Why don't you say no? Also because of good face!
- Compassion
06 Years on line Line 13, sometimes met an aunt, playing bookkeeper, handed over a piece of paper, written full of tragic stories. Then take out a key chain and beg you to help her and buy it.
08 in Xizhimen "Duck egg Building", there is an old lady, with a hoarse voice shouting "Flowers ~ ~ to sell flowers ~ ~".
Do you need these things? Still can't help buying it.
- Forced
On the first year, the school ran very fast. Three in the doorway is a dark alley, the first rushed out of the school, it met 2 people the road of the vicious, throw me 10 dollars, rode away my car. This case is not appropriate, this is strong buy, not strong sold. But I believe there will be such a situation, frighten users, to achieve the purpose of sales.
Here is a digression, children try to keep up with the troop, do not leave alone. Both the head and the bottom are quick to die.
- Help a friend.
MLM There are many people are "friends" with "friends" to jump in the ditch. Ways When your friend wants you to help, accomplish a task index, to run a credit card of XX Bank, even if you do not need this card, can not face, it may be done. Our family has been sold a "water purifier", said "to send health" to our machine, not money. But he doesn't want money, do you have the nerve to pay? Besides, he told me how much it was and sat there.
- The more difficult it gets, the more fulfilling it is.
Tencent Weibo, if it is the normal way open registration, there will certainly not be so many people in various channels to publish articles, to find the code, send invitations to send invitations, publicity propaganda. This is also the use of the user "love to show off" or "open source" mentality, there is an invitation code, ran around to share, for fear that others do not know how fashionable he was, the first batch opened the microblog.
People have a first impression of the habit of good and bad, even if he does not need now, as long as the deepening of his impression, when he needs, nature will find you. Don't tell users what they will get when they buy the product and tell them what they will lose if they don't buy the product.
Recently got a copy of the training materials Tencent, PPT mentioned in the "How to cheat users pay?" "It can be used in our own business," he said.
Human nature: "Fear of losing" tendency is stronger than "fear of risk." In the face of "loss" and "risk", people tend to choose the latter.
- Please make a choice:
A, in any case, has been 30,000 yuan. B, 80% of the probability of getting 40,000 yuan, 20% of the probability of getting 0 yuan.
- Please make a choice:
A, in any case, lost 30,000 yuan. B, the probability of 80% lost 40,000 yuan, 20% of the probability of losing 0 yuan.
Synthesize all of the above, expand Lenovo's other problems and not analyze all aspects.
Carefully study the characteristics of human nature, and strive to do the product operation.
