What does UE mean? What is the relationship between user Experience designer and UE design?

This article from: http://blog.sina.com.cn/s/blog_a6bebb3f01015h47.html

What is the UE (ue--UE is the user experience level)

You will find that he is very user-friendly: powerful but easy to use and easier to identify. 　　Perhaps these are attributed to the definition of Web2.0, but more and more protruding is a noun in my mind deeply shocked. 　　or so to speak. Web2.0 is to let users do the main, so that users in the site to find, mining more information, but also has interactivity, ease of operation. 　　These are all user-centric, or "people-oriented". 　　A site like this should take note of the "ue--user Experience" before and during the construction. User experience, English is called User Experience, abbreviated to UE, or UX.

It refers to the entire experience when a user visits a website or uses a product. Their impressions and feelings, whether they are successful, whether they enjoy it, or whether they want to come back/use it. The degree to which they can tolerate problems, doubts and bugs.

The user experience, known as UX or UE, is a purely subjective psychological feeling built up in the process of using a product (service) by the user Experience. Because it is purely subjective, there are certain uncertainties. Individual differences also determine that the real experience of each user cannot be completely simulated or reproduced by other means. But for a well-defined user group, the commonality of its user experience can be realized through good design experiments. With the development of computer technology and Internet, the technological innovation form is changing, the user-centered, people-oriented, and the user experience is also called the Essence of Innovation 2.0 model.

The user experience is primarily a process of interaction between the user and the HMI. In the early process of software design, the human-machine interface was considered to be just a layer of "packaging" beyond the core of the function without getting enough attention. The result is that human-machine interface development is independent of the functional core development, and often in the entire development process at the end of the beginning. This approach greatly limits the design of human-computer interaction, and the results are of great risk. Because in the final phase of the redesign of the core design cost is huge, sacrificing human-computer interface is the only way out. This speculative and gambling development is almost impossible to obtain a satisfying user experience. As for customer service, broadly speaking is also part of the user experience, because it is inseparable from the design of the product itself. Customer service is more about the quality of personnel requirements, and has been difficult to change has been completed and put into the market products. But a good design can reduce the customer service needs, thereby reducing the company's investment in customer service, but also reduce the customer service quality caused by the risk of user churn.

The popular design process now focuses on user-centric. The concept of user experience begins at the earliest stages of development and goes through the process throughout. The aim is to ensure (1) a correct estimate of the user experience (2) to know the user's true expectations and objectives (3) to revise the design when the functional core can be modified at a low cost (4) to ensure the coordination between the functional core and the human-machine interface, and reduce the bug.

In specific implementations, it includes the early focus group, contextual interview, and multiple usability study (usability experiments) during the development process, as well as the later user test. In the design-test-Modify the iterative development process, usability experiments provide quantifiable indicators of when to leave the cycle.

The role of the user experience Designer

User Experience designer--user experience design, foreign call ued, domestic also referred to as UE designed.

Let's analyze a foreign UE designer recruitment request and see what else you need:

We are looking for a senior User experience designer to join our product design team.

We are looking for someone to joins our growing Product Design group as a Sr.

User Experience Designer.

Responsibilities include product innovation, Interface vision guidance, prototyping, and development to drive design implementation.

Responsibilities include producing innovative,visually appealing human interface designs; Creating design prototypes;working with developers to make designs a reality.

We need this person to work independently, collaborate with team members, exchange ideas, draw prototypes, and participate in the entire cycle of the product.

We need someone who can work independently, engage team members, communicate ideas, create prototypes, and finally work WI Th team members throughout the release cycle of the product. This position reports to the Principal Designer.

Daily work includes: day-to-day activities:

* Design based on human-computer interaction, graphic design, interface design and other related theories.

Generate designs based on common sets of HCI, graphic design, interface design and other relevant theories

* Draw different levels of prototypes: paper, frames, interactive pages, Flash.

Create prototypes at different levels of Fidelity:paper, Wireframe,interactive HTML, and Flash

* Organize feedback by presenting concepts and ideas to different departments.

Present ideas and concepts to x-functional teams and incorporate feedback accordingly

* Create visual elements such as icon, border, User Control, window specification, graphical layout

Create visual elements such as icons, borders, custom widgets, window treatments, and graphical layouts

* Work with the product design team to develop some important value added concepts, as well as revise the product.

Collaborate with product Design team to develop concepts of key additions and edits for the product

* Communicate with business experts and marketing department to confirm design and be recognized.

Communicate designs to business specialists and marketing team members for validation and buy-in.

* Communicate with developers to provide clear definition and direction of implementation.

Communicate designs to development and provide definition and direction during implementation

* Communicate with Quality Control Department to provide clear understanding during the testing phase.

Communicate designs to quality control and provide clarifications during the testing phase

* Work with lead designers and product design teams to meet internal design processes and standards.

Work with Principal Designer and Product design team to evolve internal design process and standards.

* It takes 1/10 of the time to travel.

This job requires 10% travel

Eligibility criteria: Qualifications & Requirements:

* 4-5 years of experience in interactive design of applications (interface design, product design). Solid experience in Web applications and desktop applications.

4-5 years experience in application interaction Design (UI design, Product design); Solid experience with both Web applications (not Web sites) and desktop applications

* Design, human-computer interaction, usability, or the ability to demonstrate understanding of design, interaction design theory and practice.

Education in design, HCI, usability or ability to display formal understanding of design and HCI theory and practice

* Understand the life cycle of interior product design.

Understand in-house product design lifecycle

* Excellent communication skills: written and verbal.

Good communication skills:written and verbal

* Learn about browser-and client-based technologies (HTML, Java, flash,.net).

Knowledge of browser-based and desktop technologies (HTML, Java, flash,.net)

* Prototyping techniques, including DHTML, Dream Weaver, flash or similar.

Prototyping skills using DHTML, Dream Weaver, Flash, or similar

* Experience in developing and running usability tests.

Experience with developing and running usability testing

* Have industry research experience (Cooper's goal-oriented design method is preferred)

Experience with field, goal-directed method by Cooper is preferred.

* You can use the design process to describe how problems arise and how to resolve them, whether they work independently or with the team.

Should demonstrate ability to use design processes for problem definition and solution creation while working individually And with a group

* Can create graphical elements: Icon, control, window, border, data layout.

Ability to create graphical elements:icons, widgets, windowing and boarders, data layout

User Experience Design Management pyramid

Target useful

The most important thing is to make the product useful, this useful refers to the user's needs. Apple in the 90 's came out the first PDA phone, called Newton, is a very unsuccessful case. In that era, in fact, many people do not need PDA, Apple put more than 90% of the investment in his 1% market share, so the failure is inevitable.

Use

The second is ease of use, which is critical. Products that are not easy to use are useless. There are more than 150 kinds of brands on the market, each mobile phone has one hundred or two hundred kinds of functions, when the user bought this phone, he did not know how to use, more than 100 functions he really may use the five or six function. When he doesn't understand what this product does for him, he may not spend money to buy the phone. Products to let users know how to use a look, and do not read the instructions. This is also a direction of design.

Friendly

The next direction of design is friendliness. The earliest time, joined the Baidu Alliance, Baidu approved, sent such an e-mail: Baidu has approved you to join the Alliance Baidu. Approval, the tone is very, very uncomfortable. So now say: Congratulations on your becoming a member of the Baidu Alliance. This feeling on the text is also a detail of the user experience.

Beautiful

The purpose of visual design is actually to convey a kind of information, is to let the product produce a kind of attraction. It is this attraction that makes the user feel that this product is cute. "Apple" This product actually has such a concept, is to allow the user to be attracted visually, fall in love with this product. The visual can create the user viscosity.

Brand

The first four do well, the mastery of the rise to the brand. This time to do marketing, can do very good things. The first four foundations did not do well, the more promotion, the user is not good, he will go immediately, and will never come again. He will also tell another person that this thing is difficult to use.

User experience design often makes the mistake of direct development directly on-line. Many people say that the Internet as a laboratory, I will be on the line to know the results. This is, of course, a correct idea. But there are too many errors before going online, which can greatly affect the outcome of the situation. In the beginning, you can make some judgments, make some trade-offs, and be able to do better in the Internet lab.

User requirements are fundamental, not necessarily functional

Baidu in the six months before the introduction of space, from the function of it compared to other similar products there is no special big change, is the three most basic function: Upload articles, upload pictures, friends. These three features, all blogs have to do, and there are more features. But at that time, most blogs, whether CSP or the portal, couldn't solve one problem: speed. Performance is very unstable, the article uploaded, may log on to not go to, may upload something is gone. In fact, the most basic needs of users is speed and stability. Although Baidu did blog, but Baidu has a large platform, there are many servers, there is a lot of traffic, can be from the stability and speed of the two user experience to do a good job, and then do some functions. Hard-to-use products are doomed to fail, and this is crucial.

Baidu's search, you can use five words induction: fast quasi-new stability. Each word can be broken down into a lot of small items, with all the search engine pk, after each word represents a user experience. A blog a push out there are hundreds of links, dozens of kinds of features, many sites say I can do this, foreign are doing so, like MySpace did very successful, I will copy it over. But many Chinese users are not the same as American users, 70% of the people in China are under 30 years of age, entertainment-oriented, rather than information-based search. And the United States is 70% is over 30 years old, very mature and rational of this category. A lot of features to China, the Chinese will not be used. This is the more features you add, the more complexity you add to the product.

How to accomplish ease of use this task

Baidu has a dedicated team to do the ease of use, every day to ask a variety of users to do a variety of research.

In particular, do not neglect the power of words. The year of ebay, registered an ebay account, the first step of the second step of the third step. The third step, it is said: "You just have to confirm in your e-mail you have succeeded." Such a word, very long. But the user is not a word to read, he is scanning, he glanced at the past, his intentions may be successful. The success of the two words to remember he went away, will not confirm the mail. Ebay later changed to five characters, called "almost successful." Five characters, very large. I have a family to see, I did not succeed, I want to do something, the following write mail. So a few words allowed ebay to raise the 10% to 20% registration rate, which is equivalent to bringing him 1 million of the final value each day.

How to let users fall in love with your product

Can be improved by visual, to provide a feeling. This is why Baidu and Google to do the holiday logo, because the search for this product is too common. When the festival is done logo, the user produces a feeling, emotion, viscosity will be better. This kind of thing we can all improve from the visual.

User experience is a multi-background ladder team

Why do you have multiple backgrounds? First of all you need to understand the needs of users, it is not very easy to do things. First of all, from the perspective of sociology, anthropology, psychology. Then you need a technician to emulate the UI technology or the back-end technology. Visual experience, but also from the angle of industrial design to see. These things have to be done by different types of people in different backgrounds. At the same time also to sub-engineer, product manager. Even some of the company's top-level, marketing people are going to work together. Why is it a ladder type? Because the first to understand the professional people, they know what things, you how to cooperate with them, the second is more professional. Both sides are going to develop together. This whole relationship becomes a complete team.

Another important point is that the UE design is not designed by the user Experience Department. Baidu set up the user Experience Department, because the user Experience department can help other departments more professional, more systematic to do the user experience this matter.

Baidu hundreds of millions of per day of traffic, a little change, you can get a lot of promotion. For example, a summary of Baidu search results, you add two words or minus two words may affect 1 million of the income. Baidu home Page before the sentence called "Baidu Set as the homepage", the earliest is "set Baidu first page", change a word, will increase more than thousands of clicks per day. The user Experience Department is to do the command, not to do professional things alone, to let all the people to think about the problem, is to work with other departments, to provide other departments more professional and systematic user experience information, to assist all personnel to do this thing.

Development

User experience throughout the design, innovation process, such as user participation in architectural design and work environment, the life of the environment, the designing and improvement, user participation in IT product design and improvement. With the development of computer and Internet technology, user experience is paid more attention to, it application design of user experience gradually in software design, Internet design occupy the mainstream position. The innovative model, which is supported by information technology, is the innovative 2.0 model for the future, which focuses on the user experience from a broader area, emphasizing people-oriented, whether it is the user experience innovation in the EU Living Lab, the direct participation of users in Fab Lab, or the AIP "three Tests" In the user-centric experience, users will be placed in the center of innovation, and drive user experience to economic and social development in depth.

What does UE mean? What is the relationship between user Experience designer and UE design?