What form of Web site is more alive?

Source: Internet
Author: User
Tags return

What is the more dynamic form of the Web site? I'm going to say something first. What is the vitality of the site, at the beginning people think that "profit model" is the vitality of the site, and later we feel that the word profit model is too much intension extension is too large to carry out. And the flow of the site is often more profitable, because he attracted a lot of people's attention, attracted the eyeball, so people began to "traffic" as the vitality of the site appeared "eyeball economy." But the flow is still a very large proposition, the flow of the promotion of a lot of reasons, such a word can only be said to be a Web site a form of success, he is only a result, more can not be regarded as vitality.

I think the vitality is the source of power, is to promote a better development of the site. Specific to the form of expression, that is, how to better attract users, improve traffic, bring profits, this will be from the user's browsing needs and how to meet this need to start to study. Those who break away from these fundamental things, and to talk about the surface of the content of the site, the form is a theoretical.

The internet is a kind of media, television is one of the most we see the media, I would like to talk about a child watching TV example, I remember at that time, we have only a village TV, the whole village to go there to see, when the TV is still black and white, we watch TV demand is very simple, is watching the television. He plays, we see what, the TV station is also less, each time to open the fixed watch several channels.

Later, television more, watching TV began to have a choice, ads do not like, boring platform does not look, when looking for a program to look for a preview, only to see their favorite stage.

I heard that the TV has an appointment recording function, even the time is free, recorded, want to see when to see when.

The progress of TV, the change of user's habit of watching TV, is basically because the user's demand is changing. When the internet was just started, users did not have any particular purpose on the Internet, just like the beginning of a TV, only fixed to see a few sites (the portal is then appear, they have everything). Then people slowly began to have higher demands, want to see what they want to see, because everyone's knowledge structure hobbies are different, so the content of the site also began to subdivide, there are news, shopping, entertainment, business, tools, games, learning, communication, and seek fresh stimulation. (professional website began to appear) in fact, the site is still far from the subdivision is not enough, can be based on their own advantages in the subdivision of a few more kung fu, in fact, as long as in any subdivision of the field into the boss, success is not far from you.

The vitality of the site, is not in the form of form, because different time users of different needs, as long as the times to meet the needs of users, the site will have vitality. Website in the end, or by people to build, by people to maintain, by people to update, development, change, fundamentally, the vitality of the site is the site of the operator's business philosophy. Whether the industry, the network, the user's psychological changes have a very keen insight, and then timely adjustment of the content and structure of the site to adapt to this change to meet the needs of users.

What stage has it developed? I think the network has evolved to the "User stickiness" stage (the word is my own thinking), user stickiness refers to the user's loyalty, pay and habits.

Loyalty: This is the most important and most deficient site.

Give: There's a saying that says, "the more you pay, the more loyal you are", now very hot "blog is a let you pay the platform, it elite blog, celebrity blog, Corporate Leadership blog, People also write blog, why they are so fun to pay? It's actually very simple, I often see Li Bingbing say on his blog, "Everyone's reply, is that I continue to Bo go on the power of the new blog Lan Orchid also said in their blog," See Paste to reply ", so the pay on the blog is not no return, other people's messages, comments, praise, pay attention to your return. It is a kind of mind to be listened to, to be concerned about, according to a U.S. white collar survey of the Internet, being listened to and paid attention to is the most needed by urban white-collar workers. Human-based blogs are just enough to meet this need. Of course, I do not mean that the site must do blog, I mean to provide a user to pay the platform in addition to money rewards, spiritual encouragement is more important, the so-called spiritual, that is to pay to be able to have been listening to the attention of their own I am satisfied.

Habit: Turn on TV every day can see "brain Platinum", "Gold partner", "cleaning" of the advertisement, let you hear in the morning, noon heard, and heard at night, eat to hear, read a book to hear, the toilet are heard. He has only one purpose, so that you want to think about "brain Platinum", "Gold partner" and "cleanliness" instead of other things when giving and buying.

The internet is also such as the portal almost all provide the "EMAIL", the purpose is to let the user habits; every time I look for things with search engines, this is a habit; open QQ, MSN This is also a habit.

Analysis of these services to know that some of the common habits: the basic habit is often used to meet their needs, such as searching for things with search engines, contact friends with email, chat with QQ, real estate information thought to search the house.



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