What is a virtual operator

The creation of virtual concept and the background of virtual operator

In recent years, due to the rapid development of data service, voice service, video service and the improvement of communication network technology, all kinds of monopoly will be broken along with IP technology, especially VoIP technology becoming more mature and telecom opening up. The application of integrated voice, data and video services through packet networks has become more and more competitive, and is being paid more and more attention and adopted by more and more telecom operators, especially the new telecom operator and enterprises. In addition, the increasing demand of users and the fierce market competition and the sound market mechanism, the suppliers and service providers have put forward higher requirements, if the General Service providers do not convert to SP even sooner or later to be the market and users of the elimination. What is more important is that the industrial chain of modern industry includes the operation of many links, and it is not composed of simple institutions. For the telecom industry chain, including the construction and operation of the basic network, the provision of telecommunications equipment, the provision of personalized telecommunications services and terminal sales and other links. In the open competition telecom market, it is impossible and unrealistic for a basic telecom operator to cross the chain and do well in every aspect. Thus, the concept of virtual operation thus proposed, new operators VNO to appear.

The concept of virtual operator

The so-called virtual operators (English abbreviation VNO by virtual network operator), mainly rely on the rental of traditional telecommunications operators network lines and other hardware resources, according to market and user needs to provide a diversified, personalized telecommunications services for resale.

The current domestic types of virtual operators and their future trend

According to the business scope of virtual operators can be divided into two types of four kinds: one is Tencent and other instant messaging enterprises as the representative, the second is to 263 online and other e-commerce-oriented enterprises to represent the ISP and value-added services provider; three to Hong Lian 95, run the message for the representative to provide basic telecommunications services, It also includes MVNO (Mobile virtual operators) Of course, this division is not very accurate, because more and more virtual operators operating in a variety of business, such as the run and telecommunications in the long-distance telephone business agent and distribution, and mobile GSM terminal sales agent, 1860 business outsourcing, 1258 cooperative business is a kind of type; the cooperation of VoIP, Internet access and data center with network business is another type. With the maturity of IP technology and telecom market, it will eventually move towards the inner space capacity provider (SP) of the whole business model.

The competition between virtual telecom operators and basic operators

The traditional mode of telecommunications is the construction of maintenance, who operates, which led to the traditional telecommunications operators busy laying optical fiber, upgrading hardware equipment, while ignoring the actual demand for users of the diversification of services; Moreover, the need of the capital market and the need of the market of the users lead to the emergence and development of the telecom outsourcing As more and more traditional operators are subject to the capital market and strive to increase the value of ARPU, the direct consequence is to consider the outsourcing of some operations and operations to reduce the cost and risk of operation and accelerate the return on investment in order to concentrate more on network upgrades and technological progress. The essence of the "outsourcing" trend is "soft and hard Separation", which is similar to how Microsoft defeated Apple and IBM in the same year as Intel. Perhaps a few years later, the current network operators become the telecommunications sector of Intel, and virtual operators become the telecommunications sector of Microsoft. The telecommunications version of the "WINTEL" dream is in progress. For the current virtual telecom operators do not have to fear the basic operators to shuffle the market, reduce tariffs, NGN business, and other actions, because in most cases, to take their own surgery is not the traditional operator's intention. Second, the current NGN technology and market immaturity, more because of policy reasons, 3G licensing, the basic operators within the establishment and national strategic development requirements, forcing foreign businessmen not easy to market, the six major operators are not easy to scale commercial, small enterprises to do small private telecommunications phenomenon. Although the virtual operators are inseparable from the network operators to support the basic network, but because of different perspectives, network operators are often lack of courage and revolutionary spirit, to face the new technology to people's lives brought about by the great changes. IP technology has just entered the field of telecommunications, network operators to IP telephony and other new business to take the resistance, the fear of IP phone to rob the traditional voice business jobs. But the virtual operator does not exist this problem, the virtual operator has the good brand, the unobstructed distribution network, the rich marketing experience and the strong business innovation ability, directly faces a group of consumers, understands their most urgent telecommunication demand, thus can create the most suitable business. The participation of virtual operators provides a powerful weapon to support their network operators ' participation in competition. Some private enterprises of virtual operators will play an important role in the future stage of telecom history, playing an increasingly important role! VoIP so that China's private telecommunications opened a new chapter!