What is CEO)

The CEO, chief executive officer, is the product of American innovations in corporate governance restructuring in 1960s.

Due to the changing market conditions, the speed and intensity of decision-making are more important than ever before. The traditional company system of "Board decision-making and managerial execution" is hard to meet the decision-making needs. Moreover, the information transmission latency, communication barriers, and the increase in decision-making costs between the decision-making layer and the execution layer have seriously affected the manager's ability to quickly respond to and execute major decisions. The first thing to solve this problem is to allow managers to have more autonomous decision-making powers, so that managers can struggle more for their own decisions and be responsible for their own actions. CEOs are the product of such changes. In a sense, the CEO represents the transition of some decision-making powers from the former Board of Directors to the management layer.

CEOS and general managers are in the form of "leaders" of enterprises. CEOs are both top executives and spokespersons for shareholder rights and interests-in most cases, CEOs appear as board members, the general manager is not necessarily a member of the board of directors. In this sense, the CEO represents an enterprise and is responsible for its operation. Because there are no similar superiors in foreign countries and there are no restrictions from all directions, the CEO's authority is more absolute than the domestic general manager, but they will never intervene in the company's specific affairs as much as the general manager. After the CEO makes an overall decision, the specific execution power will be delegated. So some people say that the CEO is like China's 50% Chairman and 50% General Manager.

Generally speaking, the CEO has three main responsibilities: ① making decisions on all major business and Personnel appointment and removal of the company. After the decision is made, the authority is delegated to the specific supervisor, and the CEO has little specific intervention; ② create an enterprise culture that promotes employees' willingness to serve the company; ③ promote the overall image of the company.