What is landing page?

Landing page can also be called a landing page. Any web page on the website that receives traffic can be called a landing apge. Different from common web pages, landing page needs to fulfill different missions. It needs to direct visitors to the pages they need. landing page is not the target page, instead, it only directs visitors to an intermediate page on the target page. If you have rented a house, you may have consulted a house agency. landing page assumes the role of an intermediary. Housing agencies need to understand the needs of rental agencies [search for keywords-keywords], and recommend suitable houses to rental agencies [house information, that is, landing page content]. finally, the house of the landlord you choose to lease [reach the target page through landing page-mechanic]

 

Here are some examples of using landing page in different traffic sources:

• Traffic comes from pay per click (PPC) search engine advertising activities, such as Google adwords or Yahoo Search Marketing. Multiple landing pages are optimized using different search keywords.
• Traffic comes from banner ads or image ads to the landing page. This type of traffic usually comes from specified pages and is targeted at specific target customers.
• The traffic that comes to the landing page from text links in the email to promote the sales or guidance of a specific product.
• In order to pre-sell an affiliate product or opt-in email subscription, traffic from blog articles or sidebar to the landing page is sent.
• There is also a landing page similar to the landing page in this article, which is composed of some landing pages dedicated to the link of a topic, you can access any landing page on this website.

The definition of Wikipedia is well written:

In online marketingLanding page, Sometimes known asLead capture page, Is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. the page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.

In Pay Per Click (PPC) campaigns, the landing page will also be customized to measure the specified tiveness of different advertisements. by adding a parameter to the linking URL, marketers can measure advertisement extends tiveness based on relative click-through rates.

 

There is also a Chinese landing page book in China: authoritative guide to landing page optimization

Dangdang has this book: http://product.dangdang.com/product.aspx? Product_id = 20637365