What is website weight and how to increase website weight?

What is the weight of a website?

I understand it as the popularity of a website, just like the official website in our real world, like asp.net/c#.

Generally, the weight of a website (including a webpage) is related to the following parameters:
Whether or not to include authoritative open directories, such as dmoz and Yahoo Directories
Ranking of core Keywords of websites or webpages in search engines
How many connections are directed to the website or webpage in the search engine database?
The age of the domain name, which should be counted from the first time the domain name is indexed by the search engine.
Domain Name nature, many seoer recognize: ORG and edu domain names, search engines give high trust
Other unknown factors

How to increase the website weight?

1. time when the website exists

From the time when a website is indexed, each day's existence accumulates value. This period of time is like the course of life, and there are records. If cheating or other adverse effects occur. That will take a long time, and the effect will not be obvious.

2. Domain Name

Domain name suffix Gov Edu, domain name time, domain name factors are relatively small, because ordinary websites almost do not need to consider. There is no way to change the time when the domain name exists.

3. website content

Content is the main factor. Without content, the website has no meaning.

The purpose of a search engine is to provide the searcher with the most accurate and high-quality content, which is also the most important technical means for the search engine to win in the competitive market, therefore, content Optimization in website optimization is to make the content of your website valuable. At least search engines should think so.

If the content is collected, such as various novel reading networks, start with the program and structure and try to distinguish it from others. If there is a small amount of information, try to be pseudo-Original.

In fact, the most important thing is the topic and category of your website. If the length is not enough, you can grasp it. Most websites basically fall to this point.

4. website stability

A website that often cannot be opened is not a good website in the eyes of search engines. Even the speed of opening a website is an important issue. This has a great impact. Therefore, you need to use snacks for hosting or searching for space. Do not make dozens of items cheaper. If the website benefits are high, the loss of several hours will be much greater than the cost.

5. website activity

A site that is not updated frequently will become inactive. Especially for personal websites that are dominated by a large number of novels, if the update is stopped, the weight will gradually decrease. So now I am working as a webmaster, it is also hard to do a good job, do not care, otherwise the traffic will gradually decline

Enterprise site problems? Most enterprise sites generally do not have the ability to update, but their search rankings are relatively high because search engines can recognize enterprise sites.

6. In addition to the PR value, Google also has a credibility index. That is to say, through the analysis of some high-quality websites, we will give some indicators that a "integrity" website should have, and use these indicators to analyze the integrity of a website.

What are the credibility indicators?

Detailed contact information, copyright description, company phone number, fax, address, and whether or not.

This is relatively novel. For personal webmasters, this is a breakthrough. At least, the search will not make phone calls or door-to-door verification of the correctness of these contact information, right?

7. website links

Links and content are the most important tasks in website optimization. No matter how the search engine algorithms change or even change every day, links and content are always the most important.

The value of a link is not an IP address, but a transfer of weight. For a search engine, a link to your website is equivalent to a vote for you. Currently, the weight of a link is a large part.