What is the geometric structure of o2o game crossover?

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A few days ago, Li Yanhong officially announced the birth of the Baidu direct account at the Baidu World Conference.

Baidu direct number is a new business model. With the help of Baidu's massive user groups, it can provide convenient portal and traffic import services for sellers. Compared with the existing business models in most markets, the mobile Internet card space of Baidu direct account plays a huge role. Therefore, several days after its launch, A series of well-known brands, including haidilao, Huaxia Liangzi, and steamed kung fu, have already entered the Baidu direct account, while some manufacturers specializing in providing services for the platform construction of other enterprises, this new business model has also been fully explored and practiced, for example, genuine network, the largest chinanetcenter service platform in China.

It is slightly different from Baidu's direct account through the merchant's own joining method, authentic network adopts the way of the master machine + pass-through Number Of The Way stores, direct stores assign exclusive genuine network master machine pass-through number and exclusive page. According to media reports, the genuine network recently launched a pass-through number for insurance agents. It allocates an exclusive number and a page for insurance agents in the form of a pass-through number between the switchboard and insurance agents, directly connect the user with the insurance agent. In simple terms, this mode means that "consumers can find formal agents with insurance companies and genuine network dual-guarantee in and around the community, insurance Agents no longer need to peat consumers in an extensive sales method, but focus on improving service quality. This is an important breakthrough to solve the "last mile" problem of insurance services ".

In the opinion of some domestic media, this model is a typical o2o Model Based on Ott, and also a business model that draws on the characteristics of the social supervision of the public comment network, it is also a cross-platform business cross-border model. Compared with other traditional o2o models, the biggest feature of this model in innovation and cross-border aspects is that it can provide more convenient services to many other third-party enterprises. However, because of its short birth time, some media believe that the future of this innovative model remains to be observed.

O2o new torture: Why do Sellers need o2o platforms?

This innovative model is characterized by the fact that customers and enterprises do not need to establish physical stores in the community, so they can easily achieve the effect of community-based development. For example, the pass-through number of insurance agents provided by the authentic network as insurance agents mentioned above, the exclusive pass-through number can be dialed with one click, and the exclusive page displays relevant information. It also allows users to view the insurance agents around the community through the functions of finding the surrounding area on the genuine network, it provides very convenient conditions for the community of insurance. For another example, a private car in the residential area often receives coupons or experience cards such as laundry. There is no address but a website address. After you log on to the websites on these leaflets and place an order, laundry collects and delivers clothes at the door.

Whether it's an insurance agent on the authentic network or the laundry door-to-door clothing delivery method, there is one of the biggest features-businesses do not have to invest a huge amount of Facade rental investment in commercial stores, in this way, the work location can be set in residential buildings or cheaper places, and the business cost can be reduced and the service quality can be improved through online orders and orders, offline processing and door-to-door service delivery.

In this phase, the professional o2o platform relies on its own channels, brands and platform advantages to provide businesses with a full range of o2o full process services, this allows sellers to achieve the ideal marketing effect when their investment costs are negligible. However, if merchants want to build their own o2o platforms, the labor, hardware, time, and other costs during the period will be the greatest test, most third-party merchants do not have experience in o2o platform construction and development.

Therefore, the o2o Service Platform for these businesses is born, and the genuine network mentioned above launches the agent service for insurance agents, which is a typical example of this. According to the information, this insurance agent service method provided by genuine network can provide various Terminal Services for sellers. For example, it allows sellers to assign dedicated direct access numbers to regular agents through the switchboard, it also ensures the authenticity and authority cooperation of online insurance agents, which will help consumers find the nearest insurance agent in the fastest way. In addition, this cooperation model has many functions in other fields, such as checking agent service content, rating and commenting for customers, one-click calls to agents, and paying insurance fees for customers, each insurance agent can help the customer solve the problem, and does not need the customer to wait in queue for the specified damage determination organization.

Compared with the traditional model, this model not only makes the service quality more standard, but also enables businesses to achieve new growth in efficiency and development from the very beginning. In addition, this mode is also an indirect promotion for sellers to achieve information management. Especially in the current mobile Internet era, sellers can achieve customer accumulation and reduce operating costs through professional o2o platforms, this not only increases revenue, but also increases new competitiveness in terms of market competition.

Connecting merchants and consumers: How does o2o build an ecosystem terminal?

O2o is already a proven industry trend. It connects sellers and consumers through o2o, which is the primary issue for most sellers when considering the o2o model. In addition, for platforms that provide o2o services, how to provide professional services through existing resources and channel advantages is also a key factor determining whether such platforms can develop well in the future.

Genuine network's initiative in this regard is through the telephone number link o2o, according to official news, genuine network as early as before the launch of the insurance agent switchboard, we have already explored the o2o platform service mode of "switchboard + pass-through number" in many traditional industries. After constant exploration and development, at present, it has achieved remarkable achievements and breakthroughs in effectively connecting online and offline connections through telephone numbers. For example, it currently has 0.57 million consumer goods stores nationwide and connects the express Connect service of 0.3 million hotels, which is the primary condition for it to strive to build an o2o ecosystem terminal.

In terms of the recently launched business operation of insurance agents, it also completely follows this business model, that is, for insurance enterprises in need, authentic Netcom has cooperated with insurance companies and provided the only "switchboard + pass-through number" service for regular certified insurance agents, in addition, an exclusive page is also opened for it (covering the agent name, gender, company, relevant certificates, residence and other basic information, including the insurance and the policyholder's evaluation results on the service ), this allows insurance companies to obtain corresponding customer orders (such as from communities, groups, companies, and other organizations) based on the o2o model provided by the authentic network without making huge investments ).

If an insurance company opens its own o2o business, in addition to its phone number advantages and corresponding channel resources, its problems in Information Release, selection of sales personnel, and customer service cannot be solved, which cannot fully reflect the service and trust between its core insurance agent and its users, has a significant impact. After using a professional o2o platform, insurance companies do not have to invest a huge amount of money in this aspect, instead, they devote all their energy to communication services with customers.

In addition, the advantage of this professional "intermediary agent" model is that the professional services it provides integrate resources, channels and customer needs, therefore, it is helpful for improving the overall development level and service quality.

Bottom line of the o2o model: the cost cannot be increased

Whether an insurance company builds its own o2o platform or uses a third-party platform such as the authentic network, it is the core of the o2o model, it is because this model is bound to stick to the bottom line that cannot increase the cost in the development process. If the bottom line of this innovation model is too high, it means that this model does not bring practical value to the customer, so it will no longer be a scientific business model.

This mode uses insurance agents to connect sellers and consumers by number, virtualize the community, and provide customers with reasonable and affordable solutions. In the solution provided by the genuine network for insurance agents, it is not difficult to see that the main feature of this model is to save the customer's operating costs and effectively improve the customer's operating efficiency.

Of course, who will ensure the identity of the insurance agent?

The practice of authentic network is to cooperate with insurance companies, that is, insurance companies ** agent information, while authentic network through link agents, insurance companies to achieve the organic unity of the three, in this process, the enterprise only provides information, and the agent's information will be completely protected by the genuine network. As a professional platform service provider, the representative of authentic network connects online and offline o2o models through express connect, and conforms to the trend of online virtualization, community-based and gridded insurance services, it will promote the insurance marketing model from "passive sales" to "active consumption ".

For the genuine network itself, the value of this model is to avoid cheating consumers with insurance agents to achieve the purpose of serving customers wholeheartedly, especially its identity as the insurance agent switchboard, it does not sell insurance, does not earn commission for transactions, and does not charge entry fees for insurance platforms. In order to build an independent third-party platform, it strives to protect itself objectively and fairly, it is more effective in providing quality services to customers. It is understood that the genuine network will also launch the direct number of lawyers and good doctors in the same way.

However, from the current situation, this innovative o2o model will face many problems in the future, especially many insurance companies still need to deepen and accumulate their service and experience, however, I believe that with the concerted efforts of the entire industry, this model will go to a new height in the future, and it may be expected now.

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Author profile: Zhu Yu, the first batch of Blogger authors in China (11 years of blog writing experience), well-known opinion leaders, Internet media people, one-by-one media company creators; long-term attention to Internet business trends and case studies, he is engaged in fields such as TMT, mobile Internet, e-commerce, brand communication and management, and home appliance digital. He is currently engaged in PR, marketing, and brand management. Personal Account: izhuyi; personal public platform account: zhuyiweixin

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What is the geometric structure of o2o game crossover?