What is user experience analysis that allows users to leave your website?

Previously, I saw an image on the graph indicating that the image was mainly about the user experience. I thought it was interesting, so I wanted to write it out, check if your website visitors quit for these reasons? This will increase your website's review rate and user experience.

　　Error navigation

When a user enters your website, he or she may first see the navigation of your website. If the navigation of your website is too complicated or conflicting, the user will be confused and desperate, even thunderous. Website navigation is too complex and generally reflected on large websites. These websites generally have deep navigation, and even more than three layers, it will be too difficult for users to find something, this greatly reduces the user experience. There is also a lack of clarity between the two sides, and even the lack of visual elements for steps with unclear positions, sometimes the Seo-based navigation is really speechless. Of course, you don't want your users to feel this way. How can we remedy the above problems?

(1) modify the navigation to make it more rational, intuitive, and easy to understand. Navigation is to give the user a clear direction, which should be intuitive and easy to understand. On the contrary, navigation that is too complex or conflicting can only be discarded by users.

(2) try to set a navigation group in the center. You can add a website map for a large website, which includes both XML and HTML website maps, in addition, the search engine must be clear. If you do not know how to create a website map, see the article before "create a clear website map and let your website include" fly.

　Too many advertisements

This was recently mentioned by Google's recently updated algorithm, that is, if it is determined that your website has too many advertisements, your website rankings will be less competitive. Think about what you will think when you enter a website and see the pop-up advertisement on the page and the animation advertisement encroaching on the entire browser. You will surely think that the website's credibility has declined. To avoid too many advertisements, Ding has the following suggestions:

(1) users cannot see advertisements at the first glance. Generally, do not place advertisements in the upper left or middle corner of the website's best visual experience.

(2) do not use pop-up advertisements that you do not want. Do not block advertisements from attracting users' website content. Some websites usually see a large advertisement image in the upper left corner of the article, which is unfriendly to users.

(3) do not overhead advertisements and occupy large la S.

　　Bad Content Structure

A bad content structure will reduce the review rate of viewers and make sure that your content (especially your contact information) is easy to detect. It is estimated that nearly 50% of businesses lose orders because customers cannot find the required information. For some contacts like phone numbers to be placed in the most conspicuous places, such as the right or left side, avoid spreading emails, phone numbers, and addresses to different webpages. To avoid the above phenomena, we can make the following remedies:

(1) do not let visitors spread around and get the information they want.

(2) classify similar information clearly and concisely. This is more concise and clear.

(3) Consider using bold titles, emphasizing keywords, and making it easier for visitors to search.

　Force use of audio and video

Most people focus on their ability to digest content. The automatically played audio and video will disturb the line of sight, reduce understanding, and make users dislike it. Some websites put a large number of videos into the website, which increases the website speed and allows users to wait for a longer period of time and automatically play the audio, this will interfere with the user's browsing experience. For the above problems, we can take one of the following measures:

(1) provide a video or video that can be selected by the user. Do not force the video to be selected. If the video is automatically played, make sure that the window is closed.

(2) Sometimes, a simple picture can describe the video content. Try to see what is best.

　　Forced Registration

Users must log on before browsing certain content to see and automatically jump to the logon page. This is just like adding a natural barrier. A mandatory registration obstacle such as this will make users look elsewhere for information.

Avoid a pop-up registration pop-up window before the user browses some content. In this case, we should avoid obstacles between websites and users. If the user must register, tell them the benefits of registration and give examples or remarks during registration.

　　Boring content and design

Users will not remember a website with no purpose or interaction. Data shows that 40% of customers will not access the website again after a failed website experience. In this case, if used properly, a simple style will add a lot of points to the website. Ensure the validity of the website so that users can find what they want.

　　Easy to use

For some websites, the most basic thing is to make appropriate typographical la S, do not confuse colors, and do not have too many texts. Otherwise, the ease of text will be reduced and the user experience will be reduced. For websites, do not use exaggerated font styles to avoid pixel-based images and weak contrast. In addition, for most websites, using too bright and dazzling colors will make users feel distracted and unhappy. We recommend that you hire a designer if you have a sufficient budget for the above problems. The website's color, layout, and tone greatly affect the rate of renewal.

　　Low update frequency

If you have found a balance between interaction, website design, and content construction, it has become perfect, but don't forget that the website content needs to be continuously updated. Do not use the "website under construction. Users usually equate "the website is under construction" with "the website is rarely updated. In this case, take the following measures:

(1) maintain the timeliness and freshness of website content. This not only increases user interest, but also increases the search ranking.

(2) try to add a blog for the website. With a blog, you can easily provide users with the latest content and product information.

The listed above are just a few things that people often ignore. When your website traffic is low, do you think that visitors quit because of the above reasons? Increasing the rate of turning back and improving user experience is believed to be a constant concern for our website.