What kind of designer are you? A

We hear more and more: "I am a designer". Do you think the designer's job is just design? Kiss, you are so naïve. Mr. Xiong brings you different types of designer work, and we start from the source of the design.

User Survey Type

The design is based on demand, and where does the demand come from? A large part of the demand is determined by the user survey. So, what is a user survey? How to do a qualified user survey?

User research refers to a variety of ways, such as telephone surveys, online surveys, questionnaires, etc., to get the respondents ' suggestions and comments, and to summarize this, the purpose is to provide the relevant data base for the next step of product design. User research can be based on research and investigation of the content is divided into two, one is product survey: the target population and the investigation and analysis of competition, to determine the direction of the design and verify the current point of view. The second is a survey of user experience: This often occurs during the testing phase of the product and after it is released.

To complete a qualified user survey, you have to do three points:

1. The right target group

Who is the target for your product? After the release of the product will be involved in whose interests?

For example, if your product is a prototype design tool similar to Mockplus or axure, you need to investigate at least two of the target groups: the designer and the development team. And, depending on the design direction, you need to subdivide the target group further. Designers can be divided into user experience designers, interaction designers, user interface designers and so on. The development team is able to differentiate by size.

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2. Appropriate forms of investigation

There are two types of survey forms, one is the staff face the user, the other is the other media facing the user.

The staff face the user refers to the telephone interview, the user interviews and so on way. This kind of way because can have the specialized staff and the user to communicate in real time, so the information of the feedback will be relatively profound, the understanding is also more deep, therefore also more easy to obtain the user's real idea. But this approach is dealing with the problem of aging. The pace of development is fast, and there is no sufficient time for each product to be surveyed, and if it takes too much time, it naturally causes the pressing problem of subsequent working hours.

If the survey time through other media to the user can be relatively better to solve the problem. Questionnaires are one of the other mediums. This method can face a large number of target users at the same time, greatly reducing the time cost. But this approach also has his drawbacks. The first is his limitations, because the content of the questionnaire is often the choice of questions, from a certain point of view limit the user's ideas. The second is the quality of the survey results, we can not exclude a considerable part of the user is free to fill in the situation.

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3. Clear survey Content

A user survey can feedback how much effective information, to a large extent, depends on the quality of the survey content. The content of the survey needs to be easy to understand and straightforward. The writing style of the semi-mask of the pipa is excellent, but it is not suitable for user survey. Bend around too much, whether it is a designer or a survey target is a time wasted. It is also easy to cause user resentment, resulting in a decline in the quality of investigation.

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This is the designer of the user survey type of basic work, of course, Mr. Bear contact is only fur, if you are interested, you can do a more in-depth understanding.

Next, let's decipher what "Marketing Designer" is.

What kind of designer are you? A