What must be paid attention to and implemented for website extension?

Websites should not be beautiful, especially commercial websites. They must be practical and technical. I suddenly think of a website that is not beautiful, but has grown to more than 0.4 million traffic every day in a year. It is Gao Chunhui's mobile phone Home website.

In addition, the websites of many of my friends are not beautiful, and some of them are ugly, but they actually bring money to them. Please remember the design concept of this website.

Search engine logon ranking

The search engine will bring more and more traffic to the website, and there are currently many software such as login cavalry. However, manual login is the most effective method. In my statistics on the famous makeup sale network, NetEase, yahoo and other search engines that have been manually logged on bring a lot of traffic to it. Other portal websites currently adopt paid login. You can choose one based on your situation. However, I personally think that the investment and return are not very cost-effective.

Chinese search engines, Baidu and GOOGLE are currently the most used. Currently, both search engines have paid services, and of course there are also free login services. Select the billing service based on your needs. Baidu clicks 0.3 yuan per click. Google clicks 0.5 yuan each time, and other Chinese search alliances also offer paid ranking services. I personally think the price is high and it is not very cost-effective.

If you don't want to pay for them and want to get a better ranking as much as possible, you should optimize your website and make some detailed strategies based on their related rules. Such as title design, label design, and content layout design.

Graph link website login

For a website with low traffic and low popularity, the traffic that a website with graphic links can bring to you far exceeds that of search engines and other methods.

Friendship

A friendly connection can bring stable customer traffic to a website. In addition, it also helps websites rank in search engines such as GOOGLE.

It is best to connect to websites with higher traffic and higher popularity. Again, the website is complementary to its own content. Then there will be similar websites. Similar websites should ensure that the content quality of their websites should be characteristic and attractive. Otherwise, it would be better not to connect to similar websites.

At the beginning, the webmaster thought that they had damaged the artist and therefore did not want to do more friendly connections. However, after my analysis, he tried to do a few. In just two days, the statistician proves the effect of friendship. Haha!

Online advertising

Although online advertising is costly, the traffic it brings to the website is objective. However, it requires a lot of skills to get the best results by spending the least money.

Resource cooperation between websites is also an important way to promote each other. The simplest way of cooperation is to exchange links. Other website cooperation activities include content sharing, resource exchange, and mutual recommendation. Although the forms and operation methods are different, the basic idea is the same, that is to say, if you have certain marketing resources, you can achieve common development through cooperation. This section only describes how to exchange links.

When talking about the content related to "search engine registration", the second-generation search engine, represented by Google, uses the number of links to other websites as an indicator to determine the ranking of a website. In fact, the exchange of links is also a common means of website promotion. The more opportunities other websites have, the more favorable they will be to promote their own websites. Especially for most small and medium-sized websites, this free promotion method is a common and effective method.

Low cost and high return. How can we achieve this? My personal opinion is the choice of the media. If you want to gain popularity, you will pay for the advertising of well-known websites. If you only pay for traffic, filter out these media sites because they are expensive. So what kind of website is used as the advertising media? Websites with low reputation and high traffic. At present, although many personal sites are not very famous, but the traffic is very large, advertising on them, the price is generally not expensive. Download a website for advertising on a software with high traffic. Only 300 yuan a month can bring hundreds of passengers to him every day. Compared with those in the bidding rankings, it is actually more favorable.

 

Exchange links, or mutual links, or links, are simple forms of cooperation between websites with some complementary advantages, that is, you can place the LOGO or website name of the other website on your own website and set the hyperlink of the other website so that you can find your website from the partner website, to achieve mutual promotion.

The function of link exchange is mainly manifested in the following aspects: Access volume acquisition, impression during user browsing, advantage in search engine ranking, and credibility of visitors increased through the recommendation of cooperative websites. However, there are still some differences in the industry regarding the effect of link exchange. Some people think that websites have very few access requests from links, and some people think that link exchange can not only obtain potential brand value, you can also get a lot of direct access traffic.

The point of view in this book is that the significance of switching links is actually beyond the scope of whether access can be directly increased. What is more important than increasing access traffic lies in the recognition and recognition of the industry, because in general, websites connected to each other are relatively similar in size, and the content is relevant or complementary. Only approved by the other party can your website be listed as a partner.

FAQs about establishing exchange links

On the issue of website links, we often see extremely different results. Some websites list many seemingly unrelated websites, from chemical building materials to personal photos, without any additional area, there are also many websites with no links to related websites. Both cases are extreme. Even for normal website links, some problems need to be noted.

Is there a standard for the number of links?

How many links are enough? This is often a matter of concern to network marketers. However, it may be difficult to determine this standard, mainly related to the status of the website's field. For a website with a strong professionalism, there may be very few websites with content-related or complementary content, so the number of links that may be exchanged is naturally relatively small. On the contrary, public websites can select a wider range of link objects.

Generally, you can refer to websites of the same size as your own content to see other people's situations, if all websites that you think are necessary to link already appear in your linked list, and some others do not, but they are also valuable cooperative websites, therefore, we should think that the work is very effective. However, as new websites continue to emerge and the exchange of links is not over, your partner list will become longer and longer. This is a good phenomenon. In short, there is no absolute quantity standard, and the quality of collaborators (access volume, relevance, etc.) is also an important parameter for evaluating interchange links.