What points should be paid attention to in visual design of enterprise website

Corporate web site visual design is based on internet technology and digital interactive technology, based on the needs of customers and consumers to design relevant commercial objectives, while following the law of art design, to achieve business objectives and functional unity, is a business function and visual arts mixed activities. The visual design of corporate website is not only the decorative design of the Web page, but also the image and culture of the enterprise. A corporate website with a good visual design, not only can reach the propaganda enterprise, enhances the enterprise popularity the effect, it is more original, the humanized design, also gives the user to be convenient, the joyful and the beautiful enjoyment, causes the user to accept from the innermost feelings and likes browsing the website the information, thus enables the enterprise and the user has achieved the double win. Therefore, the corporate web design of visual design is necessary, but also important.

The problems existing in the visual design of enterprise website

Through a large number of corporate web browsing, the author found that many of the domestic corporate web site in the visual design of the common problems.

1. The design theme is not clear-cut.

In the design of corporate websites, designers often rarely take into account the interface design of the website from the characteristics of the enterprise itself, or it is easy to ignore the positioning of the Web site visual design, and focus on the content of the Web page or style of expression. This led to a lot of corporate web site content is difficult to attract people's attention, style outstanding but not very good expression of the theme.

2. Color use is not harmonious.

Foreign sites are very pay attention to use color, never indiscriminate use of color, its overall color coordination and style of consistency is often surprising. In contrast, most of the domestic corporate web site in the design does not pay attention to the harmonious expression of color, lack of design. such as the number of Web pages, color clutter, uncoordinated, lack of a unified style or some Web page color is too monotonous, lack of anger. Overall, a lot of corporate web interface with color casual, lack of scientific ' not to take into account the color of emotional factors.

3. No attention to detail, not enough human nature

Some of the "obscure" places in the Web interface, if handled poorly, are likely to cause inconvenience to visitors. For example, in the layout design, the content does not carry out a reasonable and effective visual choreography, many designers will ignore the important text content in the page layout, sometimes in the navigation arrangements, text size style, line spacing and other aspects of easy negligence, some Web site interface is difficult to play the role of guided browsing.

4. Excessive multimedia presentation

One-sided pursuit of visual impact in the Web page, a large number of images or other multimedia elements or random addition of elements without reason or the use of some redundant technology, will disrupt the viewer's reading, affect the viewer's mood, and some images or other files may not be normal display, can not achieve the desired effect. So the Enterprise's Web page does not need too many pictures and animations. This aspect of the Web page data volume is too large, will affect the download speed, on the other hand may reduce the visitor's interest and in-depth browsing enthusiasm, and ultimately affect the Web page theme expression.

Second, the enterprise website visual design key points

The Enterprise website construction is a huge system engineering, the webpage is its basic element. The design of a Web page with visual aesthetic, Web Vision Creative, is a modern enterprise Web site visual design of the inevitable requirements.

1. Technical integration

Skill is technology, art means art. The two should be closely combined to support each other. It can be said that the corporate web site visual design is new to determine the Web site when the Internet users stop time, on the basis of the content of the site can further attract netizens. Therefore, the enterprise should first realize that the website interface design and creativity is an important part of the enterprise website construction. At the same time, technology is the basis to achieve the visual effect of Web pages. The designer should take the initiative to master all kinds of existing network technology laws, pay attention to the close combination of technology and art, exhausted the long technology, realize the artistic imagination, achieve the ideal visual effect.

2. Perfect layout design

Web visual design special attention to choreography and layout, foreign designers think that the Web site interface design 95% is typesetting. Excellent layout design through the spatial combination of text graphics, expression of harmony and beauty, can optimize reading, accurate transmission of information, so that the site has affinity. We can be in the form of formal beauty rules, such as balance, contrast, harmony, rhythm and other principles of flexible application in the layout of the site, so that a lot of pages more aesthetic, focused, more organized.

3. The harmonious use of color

Color is one of the visual elements of artistic expression. When browsing the Web page, the first impression is the color of the page, the color of the page directly affects the reading interest of the viewer. In web design, according to the principle of harmony, balance and emphasis, the different colors should be combined and matched. In the company's website color design, we can according to Enterprise CI (Enterprise Image recognition system) VI (Enterprise Vision recognition System) to choose the use of standard color, so that the integration of enterprises. such as McDonald's design, we can often see the standard red, yellow has been throughout the enterprise's overall design.

Generally speaking, we should first establish a main color, in order to facilitate the performance of the site theme and atmosphere of contrast. Then determine the color with the main color similar to the auxiliary color, which is conducive to the unity of the interface style. Finally, we can choose a small area of contrast color, so as to achieve "large area coordination"/small area contrast. In this way, the site on the basis of unified coordination will appear more lively and lively. The main color of the website interface too much will appear fancy, only the same color and no contrast color, the website interface color appears monotonous. In a word, the color composition, color emotion and other knowledge should be applied flexibly in the website interface design.

4. Media synthesis

Visual designers should use a variety of media Elements to design Web pages to meet and enrich the visitors to the network information requirements, which is also the future development of Web page art design direction. Of course, we should try to avoid excessive use of too large pictures, animation, etc., to reduce excessive decoration.

5. Unity of visual design

The ultimate goal of visual design is not simply to pursue the visual appeal but to better represent the theme of the Web page so the unification of all aspects is very important. First of all, visual design to be consistent with the theme, visual design must serve the theme of the Web page expression. Secondly, the content and form should be unified, that is, the unity of the overall visual impression and the content artistic conception. In visual design, we should make use of the inner connection and manifestation of each component in the content, and pay attention to the consistency of the whole design style, and realize the coherence of vision and psychology.

In a word, the visual design of Web pages is by no means just feeling, must follow its inherent rules and basic principles. A successful web vision design must achieve the perfect unification of art and technology, it involves the processing of audio-visual elements and the overall layout of the Web page planning and design, and so on a number of things. It takes the theme thought and the appeal to be outstanding, the form and the content unify, the emphasis website each related page's overall unification harmonious is the esthetic principle.

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