What Should customers and project managers pay attention to in website projects?

As a project manager, what should I communicate with the customer in the website project? It is undeniable that communication is the work of the Project Manager for more than 80% of the time. Although project management has nine knowledge domains, more than 40 Process Groups, numerous analyses, and decisions, and performance evaluation tools, but for website projects, the project time can be up to several months to six months, most projects are tens of thousands to two, 0.3 million, what is the most basic thing that really requires attention? What is communication? How can we communicate? As Party B, how should we deal with the difficult party?

First, let's go back to the basic point. What do a website need to pay attention? Have we been tortured by customers and forgotten that we are professional service providers? What concepts have we instilled in our customers? As a professional award for websites, Webby provides a reliable benchmark for us to evaluate, so let's look at what aspects are valued by experts. I think the meaning of the original text is actually too many characters, and there are too few words to be reduced. So I put them below to give a simple translation.

Content

Content is the information provided on the site. it is not just text, but music, sound, animation, or video -- anything that communicates a sites body of knowledge. good content shoshould be engaging, relevant, and appropriate for the audience. you can tell it's been developed for the Web because it's clear and concise and it works in the medium. good content takes a stand. it has a voice, a point of view. it may be informative, useful, or funny but it always leaves you wanting more.
Content refers to the information provided by the website, not only text, but also music, sound, animation, or video, as long as the information is used to transmit the knowledge to the website. Good content should be attractive and relevant to the viewer and appropriate. You can even clearly understand that the content is specially prepared for the website, because it is clear, concise, and especially suitable for this media method. Good content always has its own characteristics. It may express a sound or a viewpoint. It may also be knowledgeable, helpful, or just fun. In short, it will always make you want more.

Structure and Navigation

Structure and navigation refers to the framework of a site, the organization of content, the prioritization of information, and the method in which you move through the site. sites with good structure and navigation are consistent, intuitive and transparent. they allow you to form a mental model of the information provided, where to find things, and what to expect CT when you click. good navigation gets you where you want to go quickly and offers easy access to the breadth and depth of the site's content.
Structure and navigation refer to the website framework, the content organization mode, the priority of information provision, and the way you browse on the site. Websites with good structures and navigation are consistent, follow your intuition, and concise and clear. These structures and navigation allow you to establish a psychological mindset to accept information. You can know where you will find and what will happen after you click. Good navigation allows you to quickly get to where you want to go and provides a convenient channel for the breadth and depth of website content.

Visual Design

Visual design is the appearance of the site. it's more than just a pretty homepage and it doesn' t have to be cutting edge or trendy. good visual design is high quality, appropriate, and relevant for the audience and the message it is supporting. it communicates a visual experience and may even take your breath away.
Visual Design is the appearance of a website. It is not only a beautiful homepage, but also a trendy site. Good visual design means high quality, appropriate, and relevant to the audience and the information content it supports. It should provide a visual experience and even bring surprises to you.

Functionality Function

Functionality is the use of technology on the site. good functionality means the site works well. it loads quickly, has live links, and any new technology used is functional and relevant for the intended audience. the site shoshould work cross-platform and be browser independent. highly functional sites anticipate the diversity of user requirements from file size, to file format and download speed. the most functional sites also take into consideration those with special access needs. good functionality makes the experience center stage and the technology invisible.
The function is the technology used on the website. Good functionality means that the website works normally, the page is loaded quickly, and the link is valid. Any new technology used works normally and is related to those target audiences. Websites should be cross-platform and adapt to multiple browsers. Highly functional websites can predict the diversity of user needs, such as file size, format, and download speed. Good functional websites may even consider users with special needs. The outstanding functionality makes the experience the focus of the flash, while technology is hidden behind the scenes.

Interactivity Interaction

Interactivity is the way that a site allows you to do something. good interactivity is more than a rolover or choosing what to click on next; it allows you, as a user, to give and receive. it insists that you participant, not spectate.
The so-called interactivity refers to what the website allows you to do. Good interactivity is not just the effect of moving the mouse over or the next step. It allows you to give or obtain it as a user, emphasize your participation rather than watching.

It's input/output, as in searches, chat rooms, e-commerce and gaming or notification agents, peer-to-peer applications and real-time feedback. it's make your own, distribute your own, or speak your mind so others can see, hear or respond. interactive elements are what separates the Web from other media. their future sion shocould make it clear that you aren't reading a magazine or watching TV anymore.
Interaction is input and output, like searching, chatting rooms, using e-commerce, games or announcements, point-to-point applications, and real-time feedback. Interaction refers to being completely autonomous, from manufacturing to publishing, expressing what you want to express. Others can see, hear, or respond. The interaction elements make websites different from other media. The existence of interactivity clearly shows that you are neither reading a magazine nor watching TV.

Overall Experience

Demonstrating that sites are frequently more -- or less than the sum of their parts, the overall experience encompasses content, structure and navigation, visual design, functionality, and interactivity, but it also has des the intangibles that make one stay or leave. one has probably had a good overall experience if (s) he comes back regularly, places a bookmark, signs up for a newsletter, participant, emails the site to a friend, or stays for a while, intrigued.
It should be said that a website is generally not a simple accumulation of all its parts. The comprehensive experience includes content, structure and navigation, visual design, functionality, and interactivity, but it also contains untouchable things that allow viewers to stay or leave. If a viewer often returns to the website for access, sets bookmarks, subscribes to briefings, participates, and sends an email to a friend, or remains interested for a long time, it means that his/her comprehensive experience is good.

Generally, for domestic website projects, customers and project managers are most concerned with visual design rather than content and structure. For example, the content is the most familiar to customers, but the project team is responsible for organizing the content, the structure and navigation should be listened to by the project team's suggestions, but determined by the customer's discretion, even the visual design that everyone values is determined by the manager or even the chairman of the customer who does not have much professional knowledge and judgment on the design, or even directly shot. On the one hand, this is a problem for customers. Too many Chinese CEOs do not know what is the most important thing. However, if they want to participate and speak in everything, it seems that they cannot establish an all-powerful authority, however, its subordinates also reflect this kind of understanding of the leadership intention as their ability to gain a strong presence on the company's political landscape. Our project manager, under the long-term survival pressure, forgot his own score and professionalism and gradually gave in to compromise. However, the harm this brings to the industry is far greater than the short-term result. There is no way for us to do it. We must start from ourselves.