What should I pay attention to in search engine optimization?

Website search engine optimization is one of the key concerns of enterprises. In some of the network marketing lectures and seminars I attended, the site is always very enthusiastic when it comes to website search engine optimization, many enterprises want their websites to be able to perform well in the search engine's natural search results, and a considerable proportion of websites have taken some optimization measures, but according to my observations, many websites do not seem to be focused on optimization. They may be affected by their own experience or by some irresponsible "SEO". They often do not start with the optimization of the basic elements of the website, instead, we hope to quickly achieve the "optimization" effect through some simple methods.
This so-called "effect" is actually only a few of the top keywords in googe rankings. This phenomenon shows that many companies are misled to think that search engine optimization is to improve the ranking of some keywords in google search results. These problems have been analyzed in the "search engine optimization is a non-Problem Analysis" series of articles newly observed by online marketing. It seems necessary to give more discussions.

In fact, the focus of search engine optimization is not just to consider how the ranking rules of the search engine are, but more importantly, to provide convenience for users to obtain information and services, that is, the highest goal of search engine optimization is for users, not for search engines. When a website is very convenient for users to obtain valuable information and can continuously provide valuable information to users, such a website naturally performs well in the search engine, this shows that search engine optimization is a natural embodiment of user-oriented website optimization results, because the search engine's search principle is to provide users with the most relevant content to search information, if a website or webpage does this, it will naturally obtain a good ranking in the search engine search results. Conversely, if you do not pay attention to the optimization design of the basic elements of the website, it is unrealistic to use other methods to achieve the ranking effect.

Nowadays, many people who are doing search optimization will increase the number of external links of the website, which is considered as a shortcut to improve the ranking of the search engine, in fact, such a method may indeed improve the ranking of websites in a certain period of time. However, the basic premise is that the optimization level of similar websites (competitors) is also not high, therefore, some work on external links of the website may surpass competitors. In fact, this method is put before the horse. If you ask people who use cheating techniques to rank in search engines to "increase the breadth of website links", you can add errors, because of the use of cheating techniques to increase the amount of junk links, the search engine will face the most severe punishment for the website-Permanently delete from the search engine.

So what should I pay attention to in search engine optimization? In fact, it is very simple. It is the basic element of the Website: the website structure, website content, Website Functions and website services, especially the optimization of website structure and website content. Certainly, if the structure and content of a website are well optimized, at least 70% of search engine optimization is completed. So now we think that the most important factor in search optimization-how important is the external link of the website? I personally think that the importance of this is not more than 20% in search engine optimization, and it is also a high-quality, highly correlated website link. If it is only a general website link, or links to many junk websites may have negative effects.

Therefore, in my opinion, the highest level of search engine optimization is: Forget the search engine optimization. For the sake of users, use professional website structure design and high-quality content to gain the trust of users. At the same time, the search engine will reward these high-quality websites-improving your website ranking. During the search engine optimization process, the search engine is only used as a tool to detect the optimization status of the website search engine, because the performance of a website in a search engine is ultimately determined by a search engine. As for external links, if your website is really professional and valuable to users, are you still worried that there is no website for you?