When should the site place the advertisement

Having recently discussed "advertising" with internet seniors, he said it was interesting to note that the total amount of internet advertising seems to be climbing, but the advertising "version" is exploding at a faster rate . It means that if someone visits the site, the site will find a way to make some ads to charge.

Recently happened to see an idea was hot again, the company's name is "image space media" (referred to as ISM), located in New York, see he named to know their goal, others are combined with the site's version of the joint sales ads, they are joint "picture" to sell ads !

What do you mean?

Their technology, can be in the Web page in the bottom of each photo, dynamic floating on a layer of translucent ads, look like the YouTube video of the kind of advertising, but, advertising is in the picture, and users can really go to the other side of the site!

This idea is really good, we know, these years a lot of platforms try to do "inside the text ads", but they tried for a long time, can do is only in the text to join the "HYPERLINK", the user clicks the intention is very low, so a mug all the same. This supposition, the text can not put ads, other places are already advertising, then, a Web page can also advertise the place? There's probably only a picture left. Each article has pictures, each site has pictures, Web page specifications can be easily dynamic map, so, hungry advertisers, now finally to the army into the picture.

Photo ads have now proven "market potential". See ISM, it is not a new company, as early as 2008, was founded, formerly known as "picad", is now renamed as "ism". Currently is not small, there are 2,500 sites to join the advertising, a total of 46 million users each month to see these ads, each month can produce 570,000 clicks (This number sounds great!) Until early this year, the ISM raised 2.9 million of billions of dollars of money to bring in new CEO professional managers. If Google had a day to extend the ads to photos, then ISM would be one of the right buyers, and ISM would have reinforced this simple idea, in addition to " Throw "advertisement, his backstage also can analyze visitor, help stationmaster compare their home photograph, see which picture hits the best, stationmaster oneself adjusts, finally earns is stationmaster, also be ISM, also these advertisers of ISM."

So, let's celebrate first, the pictures are going to have ads! Stationmaster, prepare to join quickly!

But now I want to discuss another matter, which is what the predecessor said, "The version is exploding at a faster rate." The pictures are to squeeze the advertisement, the benefit? According to the ISM, the ads on the photos are obviously more effective than their own alone on a site. The average click rate of the ads is only 0.2% ~ 0.3%, the photo should be "higher than it." This makes sense, people's eyes to see the probability of a photograph, than to see the text is still high, and after all, the picture is content, not like the general advertising mouthful Advertising text, so the user is naturally attracted by the photos, see ads point to go into the opportunity is also greater. But I think that if it's only a little bit taller than 0.3%, and that ISM is comparing itself to just those text ads, it seems like a disappointing result.

Visible, users of the picture above pressure ads, the reaction is not imagined good? Only a few days ago I saw an interesting "opinion", and now I can't find the link. The American blogger simply expressed his view of the current "poor advertising benefit", and he believes that the effectiveness of advertising is simply because "too many ads to see." If we continue to "squeeze" down, the effectiveness of advertising will be lying on the ground--

For example, just recently my side of the revision, the top four pieces of 210x120 box , so, last week my mailbox is still a bit lively, enthusiastic friends to ask whether the "advertising" in these boxes, the price of how much? I have not too late to reply, because there are more users in the mailbox in the previous letter! Those letters are the facebook"on the left. Fan window ", I want to be able to price their fan pages over there, in the beginning I can put some, but now promised too much, has not put so much; advertising can make money, of course, I do not want to make this money, but, still trying to think, above four block and left window of the" Best Benefits " What the hell is that for?

Perhaps, put a "choose every day" of the city, can be replaced by the income, more than advertising?

Perhaps, the four squares to revise the long width size, can embed four movie frame, every day introduces the YouTube film which everybody has never seen to pull the bigger visit traffic?

I still think, still think, while working while thinking, have not come up with a conclusion. Someone said: "Then put the advertisement!" No, it's all right! "It reminds me that year in Google AdSense just out of the time, the circle of friends has been circulating someone because of the change of his AdSense layout, make more than a few times, no one to visit the blog, but has been close to one months tens of thousands of yuan, and so on. At that time many blogs are adjusting adsense layout, but I did not follow, not too little tens of thousands of yuan, but a bit of "not willing", so as "advertising" lock the use of these spaces.

The entrepreneur who has a dream always thinks, "The last thing is to put the advertisement"!

Even with image space media as an example, if you want to put any commercial form on the photo, then I even prefer the idea of "pixazza", an example that we'll discuss every time in Net-mba (now renamed " fb-mba",5 month 15th), this idea I have written, basically pixazza this tool can make all the photos above your site into a" product display ", the above appear bags, clothes, watches, will automatically become able to point" Shopping Cart ", you can go somewhere to buy something that hangs on the person's hand. "pixazza" This idea is very dreamy, very impractical, but it really has played the photos are "different" characteristics .

With Pixazza technology, it's easy to do what ISM does with "picture ads," but it doesn't. It did a very special thing, and then it was invested by Google.

My view, the future for the station, all the version can be stuffed with ads, all kinds of ads occupy space, even the picture above will have ads, but, for entrepreneurs, we have to remember, all the visitors are very precious, more precious is these visitors " Step on the page space on this site, it can convert these visitors ' visits to other creative income, and there are many, many kinds of income patterns, no matter what you want to do, do it, until the end of a dime, the last breath, and then put ads . When you put the ads, it means there is no hope for this station, there is no room for growth.

There is no advertising, only to stimulate their own ways to make more money, sometimes do not let advertising temporary income to bewitched, quietly remind themselves: the last thing is put ads!