When the grassroots stationmaster meets the brand operation Company

The author recently in the optimization of a car parking lock site, the keyword is not very competitive, when I check a few competitors, found in addition to a few manufacturers, incredibly there is a brand operating company. When the grassroots stationmaster encounters the team combat, the experience Rich brand operation company, the author is the following analysis and the formulation plan.

first, the overall analysis of the website

When the car lock brand operation company, I think analysis site can not only analyze the simple SEO data. Should be from the website design and layout, flow import, Word-of-mouth marketing and social marketing and many other analysis.

1. Website structure and Design

The brand operation Company's website structure is simple, the design concise atmosphere, also conforms to the company localization high end parking place lock user. In fact, the author of the company has also invited people to imitate the station, but can only imitate to its skin, can not afford the essence, and finally nothing.

The station homepage with concise navigation structure, GIF dynamic banner diagram, company introduction, product video introduction and news list composition. From the user experience, the station provides pictures, text, video and PDF materials, and so on. Meet the user's many requirements. From the point of view of the website optimization, the rich content more caters to the search engine's taste.

Countermeasures: From the website design, the author and other peer site was the competitor dumped a street. The website style is concise, the focus is to highlight the brand, the author site on more from the structure, such as dual navigation design, richer product introduction, product problem solving and so on.

2, the website basic SEO data

Website SEO data Too much, the author here only pick a few key and representative.

A, Baidu Traffic

The station Baidu traffic is 94, and taking into account the entire car parking lock index is not high premise, the station Baidu natural flow is not bad. The author in Google, 360 and Sogou and other search engines, all found parking spaces locked and locked, and other key words, the station are ranked in front of the first few.

B, outside the chain

The following figure is the station's Baidu outside the chain screenshot, from the figure can be seen outside the chain of the station is a steady growth trend. And in addition to the release of Sohu and other news sources outside the chain, there are many business-to-business, blog and classified outside the chain. The breadth of the chain is doing quite well.

C, Baidu Share

Baidu shares the station 765 times, as shown in the following figure. From this detail, I know that I have met a very strong competitor. General SEO is only a symbolic brush Baidu share, not so much attention to social media dissemination. From the side also see that the brand operators are more adept at and integrated network marketing.

D, other

The parking lock site is kept at a more rapid pace for a week, with almost no interruption since 1 years ago. Article content in general in more than 800 words, and pure for original. From the update frequency of the article, as well as its sustainability, this opponent is a bit tough.

3, other Marketing

Site SEO Natural Drainage is part of the Word-of-mouth marketing and PPC is also very important.

A, Word-of-mouth marketing

Word-of-mouth marketing is mainly to put soft text ads, do PPC or quiz platform. In many cases, from Baidu know brand search brand words, you can probably learn a company on the internet to do word-of-mouth marketing good bad. The following screenshot, is the company in Baidu know platform to do marketing,

　　

The above figure data, for a relatively small number of parking lock products, is relatively tough. The author found that most of the questions and respondents were small or anonymous. This shows that the company is engaged outside the team specializes in Baidu know marketing.

B, the Net Alliance and the advertisement of bidding

The company put a large number of Baidu Network alliance, Baidu bid and Sogou bidding ads. The author of the drizzle Parking lock products, because it is OEM products, short time also can not take out so much money to carry out the whole network marketing, only to avoid its sharpness, the launch of regional advertising to profitability.

second, the countermeasures

Brand Operation Company's integrated network marketing really shot, in the author is still entangled with a few keyword rankings, the competitor has occupied several important commanding heights. SEO, the company's main keyword ranking firm, competitive advertising, the author does not dominate the company, and even the company has maintained the brand official microblogging, blog and so on.

The author through the analysis of the brand operators to operate the car parking lock brand, can only avoid weaknesses, to launch competition. The author is done as follows.

1, SEO aspects

The author found that although the company occupies a parking space lock, ground lock and so on several key keywords first three. But there are several places on the home page, the author website still has the opportunity. Second, such as smart parking locks, such as some indexed keywords, the author found that its website ranking is not very good.

2, SEM aspects

The author company is suffering from OEM products, from the source is not the dominant. can only temporarily launch regional advertising, to find high turnover of the region users.

3, Product marketing

Since the company occupies a lot of commanding heights, there is still a huge amount of long tail words. such as "City + products" and so on, the company still too late, or disdain to do, the author can be through a number of business-to-business platform, to slowly layout.

third, write in the last

When the grassroots stationmaster encounters the brand operation company, the most painful is when you still in tangle several key words ranking fluctuation, the adversary already launched the entire network marketing. It is like the sword of the cold weapons era, facing the armed forces of modern times. Of course, the author also because of this parking space lock competitors, but also learned a superficial overall network marketing and brand promotion knowledge.

Sometimes, a strong competitor can make people grow faster. So it's a bad thing to have a brand-running company earlier.

Article by drizzle parking lock www.cws58.com Original, reproduced please indicate the source, thanks!