Where did the smart watch lose ?, Smart Watch loss

Where did the smart watch lose ?, Smart Watch loss

The failure of smart watch products mainly lies in the industry making the next huge mistake. Its promotion started with targeting individual consumers rather than enterprise-level users. This initial intention of marketization has made the smart watch industry difficult.

Three years ago, smart watches began to become a mainstream electronic product. Its main functions were smart phone notifications and fitness companions on the wrist. Other features include news updates, phone calls, alarms, emails, viewing pictures and videos, navigation, control music, and home automation. However, the early development of smart watch products was not smooth.

Motorola smart watches have withdrawn from the market, and Pebble and Jawbonge have also stopped their smartphone businesses. Intel acquired wearable device companies and shut down their smart watches and fitness trackers. Fitbit recently also said that the sales of smart watches in the quarter were reduced by 2.3 million compared with the same period last year.

About three and a half years ago, Google launched the Android wear platform, which can be opened to any smart watch company and provide standardized open platform functions. This was a sensation in the industry. Today, the smart Watch industry is dominated by Apple's Watch OS, Samsung Tizen is the second, and Android wear is the second runner-up.

According to the survey, Apple's smart watches accounted for 57% of the market share in the first quarter of this year. Samsung and Google each accounted for 18% and 19% of the market, and Apple is expected to continue to lead by 2021. Although these companies are reluctant to disclose data, most or all of the smart watch manufacturers may lose money. However, Samsung and Apple's top executives seem not to care about it. They support the construction of the smart watch platform and are optimistic about its market potential.

Indifference of consumers
According to industry reports, as of last December, only 15.6% of consumers in the United States had smart watches, a number higher than a year ago. Consumers who buy smart watches in Europe are less, with a market share of less than 10%. There is a more pessimistic fact behind such a number, that is, many consumers do not wear a smart watch after purchasing it, but leave it in the drawer. What the hell is going on?

Smart watches do not enter the mainstream consumer market as manufacturers expect. There are many reasons, either because watches are too heavy, expensive, and feature-limited to meet people's needs. Only a few wearable devices can accept them. On the other hand, we need smart watches that are lighter, richer, and cheaper. The current market is full of smart watches, which seem to be glamorous. In fact, it is still difficult to get rid of the heavy design, lack of intelligence, and the price is too high, so the market is still unable to open.

A titanium Watch released at the brand summit still looks like the style and size of a traditional watch, but with some smart features, the price is USD 980. The watch can be made of expensive titanium metal and equipped with the Android Wear 2.0 system to display notifications from smartphones and allow minimal response. The biggest feature is that its lightweight design does not look like a smart watch.

As a traditional watch manufacturer, haoya also launched a smart watch named Modular 45, which costs as much as $1700 to $6750. Naturally, few people are interested. The smart watch Technology launched by the luxury brand louis vuitton is exquisite, has few features and is priced at more than $2490.

Some smart watch manufacturers aim at different groups of interest. For example, Fantom's smart watch is designed for football fans and will continuously push updates to your favorite team. Children's watches Include Kidizom DX2 and doki watch, which can maintain real-time communication and positioning between parents and children.

Some companies have developed new functions for traditional watches. A Swiss watch company has launched a self-charged smart watch worth $219, which can charge the battery through kinetic energy, however, the smart function only displays mobile notifications.

Of course, smart watches are catching up with smart phones in terms of functions. The latest Apple smart watch LTE version to be released. It is said that you can directly call the phone and directly obtain data without connecting to your mobile phone, including Huawei's second-generation smart watch, which can implement the main functions of mobile devices.

A Wrigley smart watch provides the camera function provided by the smartphone. the lens can be rotated around the table ring, so it is very convenient to take pictures. The smart watch produced by Martianm Voice can communicate with virtual assistants. These innovative features are worth looking forward to. consumers prefer to integrate the advantages of these brands. We can buy a powerful smart watch.

Latest IFA Conference News
The German IFA conference will announce some new news about the smart watch industry. Samsung is expected to release some new watches, including 2 Pro and Sline. Sony and Huawei have also made new moves. Garmin's Vivo Active3 and a series of Fashion Brand Watches will also be released in the near future. The new Apple Watch will be available at the apple press conference on September 10. The launch of these new products will be amazing, but they are expected to remain unsatisfactory in terms of thickness, size, functionality, and price. At present, the overall Smart Watch manufacturing technology has not reached our ideal level.

The biggest mistake: not targeting enterprise-level markets
The new and high technologies have entered the smartphone industry over the years. There is a wrong assumption that smart watches are positioned in a market-oriented consumer product rather than an independent smart product that focuses on R & D and functions. It would be much better if enterprises can develop smart watches like they do with smart glasses, so they should focus on developing their own functions and then market them.

Rumors about Google Glasses are circulating: Google wants to break Google glasses into the personal consumer market, but fails. Later, the story continued. Google changed its product strategy and began to increase R & D efforts on Google glasses to target the enterprise-level market. In fact, Google's R & D lab began a new test plan to design the Data Management Program for smart glasses, so as to achieve better functionality of smart glasses.

The change in this market strategy tells Google that the smart glasses technology is not yet ready for individual consumers, but can be released to enterprise users. If the performance is stable, even if the appearance is heavy, it can be accepted by enterprise users. So Google switched to Google's glasses Enterprise Edition, hoping to see the dawn of light.

This is the transformation of the smart watch industry. Large companies such as Apple, Samsung, and Google have begun the "Adventure Program" of smart watches, that is, they have begun to develop functions for enterprise users. In the personal consumer market, it is another consideration in the future.

Unlike smart watches developed by enterprises, it should have biosafety and key access, GPS function application, view business card information and data transmission functions required by some companies. Unlike individual consumers, enterprise-level consumption, including manufacturing, logistics, and other companies, can accept the bulky appearance of watches, limited functions, and expensive prices. Therefore, some enterprise-edition smart watches need to be added to business applications, giving priority to applications targeting personal services.

It can be said that the smart watch industry's strategic mistakes have lost both the personal and corporate user groups and missed the best time for the development of smart watches. Watch manufacturers are losing money or even failing out. Consumers believe that smart watches do not meet their requirements, but enterprise users do not see the purpose of smart watches. If the smart watch industry is oriented to the enterprise-level market like Google glasses, then the results will be much better.

By MikeElgan
Link: https://www.computerworld.com/article/3219854/wearables/why-smartwatches-failed.html
Translated by Liu Nina