Http://blog.sina.com.cn/chengg0769 reprint please indicate the source and named Enterprise Information path where? Model thinking, or improved model, or transition model ================================================= ====================================== Keyword: basic enterprise information; yellow pages; e-commerce; search; information access; chain; overall and thinking a model of enterprise information integration, product, supply and demand has recently been developed, and procedures are being taken. During this period, some problems seem vague. I remember someone said that if you find a good idea, no one will think of it, or if someone else wants it, it cannot be achieved. Then there is no existing market. Now, the problem lies in the second. My ideal model is that enterprises should have smooth information channels in terms of production, supply, and marketing. For example, they can establish new upstream and downstream information connections within five minutes. But now we can see that it is the blocking of this path, or it is not spacious, or it is not based on a standardized interface. 1. Insufficient information for enterprises. Nowadays, many small and medium-sized enterprises, companies, factories, and even basic homepage do not exist. This may be an issue of understanding. In fact, the role of homepage may be a vision, but it may just want to increase the appearance of something. Maybe we do not need networks or remote transactions. But you don't know where the customer is from, and you may not be able to perceive such a requirement, because you don't even have a basic sense of network experience. Nowadays, many small-and medium-sized operators still follow the telephone, fax mode, and basically do not use the PC, mail, or webpage mode. On the contrary, enterprise-type consumers have basically abandoned or asked for a traditional single source of information. For example, yellow pages are not scarce information, but traditional methods are being abandoned by people in the past, the current work pace business is too fast. If people can obtain information sources in the fastest and most convenient way, people will not be loyal, but will betray quickly. Nowadays, many large enterprises, even brand enterprises, place 30-60% of the Collection Volume of information sources on the network. Whether we are aware of this is very important for our supply side, that is, downstream enterprises. Because it is still common in the buyer's market, in fact, it should be that you first understand these changes and stay ahead of customers. 2. The ending of the yellow pages of People's Livelihood consumption is beyond my argument, such as local hotels and restaurants. login to the Yellow Pages means a fixed source of customers. But I said, only for consumer type, because it is too special for localization. Basically, information cannot be stored without localization. Another branch is production. Simple yellow pages are definitely not suitable for production enterprises. Why? Because it is very simple. Upstream customers are not concerned about your basic approach, because it is the 21st century, not the old state-owned era. Things develop too fast. A company's products, circulation channels, and offices are more variable than trying to figure out a company's name. We used to know a state-owned factory because it has existed for at least 10 years and is not famous for its proximity. At least it is well known for all. In terms of quantity and changes, we can easily grasp such a small amount of information. But it is not the past. We used to know "XX factory", which means it must be a factory that produces a certain product. We are in good contact and don't have to worry about confusion. But now it is absolutely different: for example, when we hear the name of a trading company, we cannot determine what products it is operating on, what the main service targets, and what downstream vendors are. We have to start from another aspect: business scope, products, markets, supply and demand. 3. I dare not say how CITIC enterprises of medium scale and above are in developed coastal areas. Companies with independent brands always have a high degree of information, and their websites are also classified and rich. Some of them are different. They all take part in some scattered work. It doesn't matter if they are Orthodox. The general feeling is still incomplete. And cannot follow a unified format. Some are not even category-specific. Now is the era of network search. But many enterprises still put flash on the home page. Some companies do not even have electronic computer configuration, MRP/ERP, or even basic procurement and inventory links. However, other aspects cannot be taken into account for the time being. The basic elements that cannot be connected to the network path are not available, the personnel are not available, the dependence is not available, the cognition is not available, and the foresight is not available, which cannot promote the improvement of information. The business may come from a local salesman. But obviously, you have limited scope and region. However, you cannot get feedback on many active intentions or tendencies. As mentioned above, there is no touch, no perception. 4. basic information display requires that upstream and downstream enterprises have more options for sale or supply if they want to know about your company, which is good for continuous enterprise operation, suppliers are a dynamic concept. You can say that you must enter their field of view. They must also be in your field of view. In this way, you can take advantage of the comparison to maximize costs and opportunities. Standards do not exist. However, as I wrote in another article, the basic information published by an enterprise to the outside world must be formal, Orthodox, complete, simple, and authentic. In my summary, this is the most basic requirement. 5. How do I interact with static information? I want an enterprise to create a static website. It is not immediately accessible to others. This is only a necessary condition, that is to say, you must install the phone to have the communication capability. Currently, common customer sources are from various types of network searches or other link forms. Unless the enterprise actively advertises, it is not expected that there are many external links. But fortunately, if someone is interested in your company's products or services, you have the conditions and opportunities to enter their perspective of attention. What enterprises can do is to take the initiative, make websites more comprehensive, and be more beautiful. In fact, it is a little more time-consuming for promotion. If necessary, it should be appropriate to advertise. 6. Third-party forces the so-called third-party forces come from search, business websites, industry websites, portals, or some navigation websites. As I analyzed, they saw that the production, supply, and marketing links were out of touch. They officially launched a certain type of industry, a certain demand model, and organized it into an online market and a circle, A Fast Lane makes a communication chain of points that are not easily linked. This chain can be aggregated, circulated, aggregated, and exert the greatest influence. Of course, this participation may not be free, but it is advantageous or necessary to participate in the pre-participation. In fact, people who focus on your company are in this group. They are pure and have a single goal, that is, to find your products or services. There are no idle people. Therefore, you must actively participate. 7. the short-term behaviors of the power of a third party and their own thoughts since a third party acts as a connectivity, it must be equivalent to the offline market in the real world. We know that every operator must pay taxes and management fees more or less, as for the rationality and high cost, it is two things that you naturally achieve. Only opportunities are provided here, only resources of the crowd are available, and the contact is quick. There is no commitment or guarantee. 8. in addition to commercial third parties, it is difficult for a third party to have a public welfare, because it involves huge information advantages and potential commercial value, coupled with cost and time-based payment, it is impossible for such a third-party company to receive no interest. Enterprises may have to weigh and choose based on their actual situation. Not all are accepted, and not all are rejected. 9. in my mind, the half-profit model is a low-cost path model. The model I'm thinking about is actually not in the search, B2B model, but in a half-profit model, profit is acceptable, but it's not as costly as a few cents a click. I think the sources and needs of information can be more standardized or easy to collect. In addition to the basic computer, electricity, and website operation costs, it is not much cost to provide this channel. There can be an update mode. It is to let enterprises enter such an information market at a low cost, as a service they should enjoy, rather than making expensive transactions, or even fictitious consumption. I think this model can be introduced, and the greatest difficulty is the cost of this market. Is how to achieve accurate collection of supply and demand information, timely, low cost, high efficiency, professional counterparts, and direct desktop. If this cost can be minimized, I can make a bold assumption that enterprises can get cheap and very cheap services, such as 100 RMB/year services. Even giving up the charge for small and medium-sized operators reflects a classified charging method. The problems that I think of now are standardization or quasi-standardization, low cost of enterprises, high-efficiency participation, barriers to participation, interaction, timeliness, and true profitability for enterprises. 10. In terms of the possibility of an ideal model, the costs of large companies cannot be reduced. We can only achieve a half-public welfare in a light and convenient way, because today, cost is unavoidable. Only a light and convenient model can minimize costs and achieve a half-Public Service for enterprise participants. The service level is not low. The effect is not bad or better. It can be inferred that a company needs to serve the daily activities of ten millions of enterprises, and its manpower, organization, and hardware costs are high. This model is impossible for them, nor can they compete with my model. If we say where the winning point is, it is a low-price half-profit. This can exert magnet and black hole suction. This does not need to be proved. As long as the cost of the lightweight model I have discussed can be reduced. This is the decisive premise.
