White Jay: What is a user-centric design

I'm a wolf. _20ju.com--everyone, we now warmly welcome the admission of Mr. White Jay, and please introduce yourself to Mr. Raven below.

White Raven:
I can compare the general introduction: 1, a senior was expelled, and then go to secondary school; 2, secondary school study stage design and oil painting; 3, secondary school graduated from college, study art 4, 02 graduation began to do Webdesigner, now to the start-up company to do product design consultants.

My detailed introduction is here: http://uicom.net/blog/?page_id=607

I'm a wolf. _20ju.com--question one: How do designers get rid of the role of passive assignment in a team?

White Jay: This is a good question, which is almost a headache for all the designers in China.
I personally think the root cause of this problem is that: enterprises, teams, and even the designers themselves are positioned for "product support role", they are often passively accept the demand and then to design, and did not take the initiative to understand the needs and even create demand and then "design products."

So, I suggest: 1, the designer asks oneself to have the ability of initiative thinking 2, the designer takes the initiative to understand the product and the demand, do not blindly when oneself is "the design tool", any one design must make clear "why design" 3, firmly believe: "In the design you are the most professional"; then get used to "accept others ' better opinions".

White Crow: The first question is there anyone who has a different view? Or a continuation problem? (Interview continued)

I'm a wolf. _20ju.com--question two: Who is the boss of the user experience? Is it a user? But some people say don't listen to the user, who do we want to listen to?

White Jay: I wrote a blog about this issue to illustrate the point. (http://uicom.net/blog/?p=636)

Here I can make a supplement:

1, the user experience is the user's decision 2, but, the user experience does not mean that the user must listen to 3, not all users will be to express their views, the majority of users to express their views. As we do user interviews "can find problems, but it is not certain that these problems must be really exist, believe they are the problem at the same time to suspect that they are one-sided." 4, so we need to let the user say that the point of view at the same time, focus on the product is really data rendering. And the combined conclusions tend to be 5 more correct, but all we do is commercial products. Users and markets, user needs and product needs are considered at the same time

In short, standing in the user's perspective for users to consider only "possible" is right, not so you may not even right.

I'm a wolf. _20ju.com--question three: How to view the website revision and the frequency of the website revision?

White Raven:

1, the website does not have the revision explanation this website is dying;

2, the site is not frequently revised description of the site is dying;

3, the first "revision" is "constantly upgrade and explore" means that the internet has never been any site can remain unchanged, they need to constantly update the target. Myspace, Youtube, and Google, among other things, are not the way they are at the moment.

4, the second "revision" is the meaning of "optimization", the user experience can not be a poke, it must be continuously optimized.

5, but immature and imprudent revision is absurd, each revision is a major growth is also a major test. The same as life: the different stages of our lives need to constantly accept new goals and changes, but a person can not loose.

I've also written similar topics: http://uicom.net/blog/?p=651

I'm a wolf. _20ju.com--question three: Ajax is now using a bit of a flood, what do you think of this phenomenon?

White Raven: First of all have to say: 1,ajax is extremely great 2, any new technology or application in the beginning very few people can really understand her, then have understand her person (for example, Google) reasonable application of her and simple results later. 3, there will be a lot of people to learn and follow. But at this time to imitate the person is often not really understand him, so the problem is certain.

Then:

1,ajax is just a technology that provides support for a good experience. Today and even after the internet must be a "experience" mainly the Internet, good experience can bring real results, then I believe that more "Ajax" will continue to appear 2, we treat new technologies, new applications, new experience, even when we are copying foreign Internet to the domestic time must: " First complete understanding of her. "
and learn to draw the beginning of the "copy", we must understand the author of the internal structure of painting works can be copied good. The important thing is not "shape" but "God" 3,ajax abuse in China's internet is the most common, the Chinese user experience design industry and even the entire Chinese Internet products immature has an absolutely symmetrical relationship. We have to shape our own god. (As to what "God" is, how to get its God, I am also only in the study 4, whether need to put a new technology, experience to apply to your product, the determining factor is not "and I like the NB product is doing so, so I also want to do", but "she is suitable for my product." 5, contact is to understand their own products, do not understand their products with what is abused, then simply wash home to sleep, do not toss ...
There may be more to say, temporarily here, later I have the opportunity to sum up to write together.

I'm a wolf. _20ju.com--problem: Role positioning of designers and product managers, does the designer need to participate in the initial requirements gathering, requirements analysis phase?

White Raven: 1, designers are not necessarily involved in the need to participate in the collection of requirements, which depends on the needs of your product needs; 2, but the designer must do "demand analysis" together, then fear in the "demand analysis" when the designer can not participate in a lot of opinions and views, but must participate!! This "participation" even "audit" will certainly have a lot of benefits. 3, at least can avoid "designers in the design of the time do not know why the design," to avoid blind design. 4, design is a science, there is no basis for science is pseudoscience, do not understand the requirements of the design is wrong design. 5, "Understand the needs" often can not rely solely on the PM or other users to provide the text and explanation, need the designer's own understanding. Because the designer has its own "language".

Moderator-The problem: the best design is, there is design, but can not see the design, the business process to the customer's feelings are accepted through the subconscious, this subconscious how to grasp?

White Jay: 1, grasp the foundation of this subconscious must be: stand in the user's angle to design 2, the user's process and design to "convince" the customer, not "to give her, must accept" 3, if a product has 10 features, then only need to display the default to the user 2, the other 8 is the user needs to find their own " Can I do that? ”...... Hey It really has this function! "4, don't try to throw everything to the user at once, you need to use 20% of the most attractive to the user in 0.3 seconds to fix her nerves, and then seduce her to find the other 80% 5, the problem I did not very carefully think about it, back to think about it in my blog to give a more in-depth answer