Who should I find in the analysis of online advertising data?

Advertising issues are essentially marketing issues. Let's share them together!

1. Online Advertising function comment policy system:

There is a big difference between online advertising and traditional media advertising: Interactive, word-of-mouth, ransomware list, CPC (Click cost) and CPA (customer cost) CPM is an important measure of advertising effectiveness. CPM is generally used to measure the role of large-scale advertising. CTR click-through rate is generally used to measure the impact of advertising and user activity. In addition, the second hop rate (the second click rate after entering the web page), and PV (the user's even page views) are important measures to measure the role of the advertising background. Through this policy system, we can make comments before, during, and after online advertisements.

2. Selection of online advertising methods
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In the selection of online advertising methods, brand advertising has a severe attention scale and focus orientation, focusing on the brand orientation and the impact of advertising; PR advertising is flexible, and text chain is often better; Product Sales advertising, focuses on advertising cost-effectiveness, and uses CPC and CPA as the measure policy to select a cost-effective advertising method. It is worth mentioning that although Baidu uses CPA as its policy, it also has the problem of insufficient user traffic. Therefore, it has a connection with traditional portal advertisements, the image is like the relationship between forks and knives, which must be used in combination.

3. Comparison of advertising spaces of various websites

Today, we summarized and analyzed all the online advertising data from to the present, and summarized the good positioning of each website based on the CPC policy, we can clearly see the role of various advertising spaces on various websites and help them to invest in advertisements in the future. Take Sina as an example. The text chain of the home page and news channel has a good effect, and the homepage has a great effect on Lianhe window user advertising. This is also true for the analysis of other websites. The text chain advertisement of the home page and the large scale advertisement are very good.

4. Case Analysis: Analysis of the input Effect of Sina Olympic news

The CPC of the Sina Olympic news is 3.32 yuan, and the CPM is 13.3 yuan, which is a good advertisement for Sina. The click-through rate is 1.51%, ranking 2nd in all advertising methods, the impact and user activity of this advertisement are very good. Although the guidelines certainly have good data, due to the company's information security restrictions, many leading colleagues will not be able to see the advertisement. Therefore, when a serious incident occurs in the future, we will try our best to avoid such pop-up advertisements as cost, and select traditional methods such as focus chart Package Box and homepage large scale advertisement.

5. Case Analysis: plans the recruitment activities of the School Intranet

After analyzing the advertising effect of advertisements, the CPC policy is very good for the internal and global communities. For the implementation of colleges and universities, we can use the internal network for precise advertising, the communication of Tianya's forum is conducive to the implicit communication of public relations.

6. Experience Sharing between online advertising companies (focusing on brand advertising) and "People in the rivers and lakes" (focusing on selling)

Online advertising companies are focusing on brand advertising, while "People in the rivers and lakes" are focusing on the sale function. Now, the domestic large online advertising agency (haye) the advertising planning and product advertising experience of "Jianghu people" Yi Wenxiang compared, from which we can find that brand advertisements have to select the eye-catching positions of large websites for the sake of image, in terms of product implementation, more and more emphasis is placed on the role of selecting a variety of non-traditional advertising methods, including the Network advertising alliance.

7. network advertisement promotion proposal for the next year

Advertisements are also "products". They are selected based on different categories, with the focus on selecting the first websites in each category for advertising. Other websites are considered to be a combination of collaborative public relations and demographic compensation.

(BID change: News and financial channels support titles and titles;

(Serious: select the focus chart Package Box advertisement for the topic;

(3) Public relations: focuses on advertising on financial channels, and implicit hyping of text chains, blogs, and forums;

(Public Welfare communication: joint planning activities with Sina, Hexun and other companies; for colleges and universities, select straight community websites such as the Intranet;

(5) Product Sales: Choose Baidu for a more cost-effective approach;

(6) daily advertisements: the mainstream or large-scale advertisements of the traditional homepage and news and financial channels.

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Who should I find in the analysis of online advertising data?