Who should we trust in the cyber world?

One, what is changing this we

"The invention of the computer is the greatest invention of the Century", in the early 90, a word, undoubtedly affirmed the impact of computer applications on the world, but after entering the 21st century, the light of the computer application is gradually obscured by another more dazzling light, that is the "Internet." In the 21st century, the role of computer application has gradually become a tool from the protagonist, the era of a network has come.

It is undeniable that the network is slowly changing our lives, the network for the first time the "distance" between people pull so close. Horses enable people to realize that one day, the car can make you rapid, the plane can make you thousands of miles a day, the popularity of the telephone can allow you to connect with the people you know at any time. Nowadays, if you want, you can communicate with anyone you are unfamiliar with and don't know by the Internet. Will never appear "10 years to exam, one to three years without tidings" situation.

Ii. The emergence of a trust crisis

The rapid development of science and technology so that the distance between people today is infinitely closer, but the trust between people is more and more fragile. TV, computer is the fastest in nearly 20 years, the most impact on people's daily life, the two major products, they have changed the way people at night "channeling the Door", "Kan da Shan" and other traditional entertainment habits, people through them to obtain "rich knowledge, rich experience, rich amateur life", but at the same time, inadvertently lost the communication between people. Without communication there would be no building of trust, and it would be hard to see a courtyard-style neighbourhood, which would be more of a precaution and suspicion. It will be difficult for our descendants to understand the idiom "Night". In a variety of media publicity, a wealth myth is unlimited exaggeration, many around the rich life of film and television dramas, reports stimulate the nerves of every ordinary person. The Chinese people "become King defeated" thought in today's market economy system, make "unscrupulous", "mercenary" is no longer a derogatory term. The release of "mobile phone" has sparked a big discussion about the word "trust," and it will be the end of this war of words, because people can't solve the problem until we believe in communism.

third, who is using "trust" to make money?

There is a group of figures: "2004 CCTV annual revenue of 10 billion, advertising revenue breakthrough 8 billion." "In 2007, the entire TV advertising market will reach 80 billion." "In 2006, the scale of internet advertising in China was 4.66 billion yuan, an increase of 49.9% from last year." The annual advertising revenue of CCTV is 8 billion, which is higher than the total advertising revenue of the Internet. But we are not difficult to see, what makes the television industry so rapid development, absolute advertising!

Do you believe in TV commercials? Survey, more than 80% of people are in the attitude of distrust, of which more than 20% people say very annoying. So why are so many businessmen spending huge sums on advertising? Why can CCTV's ads sell tens of thousands of dollars per second? Because CCTV is a relatively disciplined media, its credibility is well ahead of its peers. Moreover, because television is still the mainstream media, according to statistics, the number of people on the Internet for 123 million, television viewers are 10 times times the internet population, and more than 5 times times the amount of attention time over the Internet. The TV station adopts the net-type "passive propaganda", and the "passive propaganda" means that the advertisement audience is passive. Believe it or not, let you know me first, as long as you need to be possible to try me, and then realize the purchase of advertising transformation.

self-disciplined media, self-disciplined marketers and self-disciplined idols.

Businesses through their expensive advertising costs, exquisite screen and star effect, so that their products in the masses to establish a relatively trusting relationship, so that his products and other brands to distinguish between to improve the conversion rate of purchase.

Brand differentiation comes from two aspects, one is through the distinction between product quality and service, one is to preempt the market by preconceived, avoid competition. Homogenization of the advent of the era, product quality is no longer the most important issue of competition, Pepsi Cola from 100 years ago now more than the second Coke is because of quality? Wu Liang ye over Maotai is because of quality? In the homogenization of the times, businesses to fight the service, is advertising, is the strength. Through advertising to enter the market or squeeze into the market, through good sales to produce rich profits, accumulated strong capital to urge it to ensure product quality, and effectively establish its brand in the minds of people trust, to achieve sustainable purchase, forming a virtuous circle. Many losers are not able to achieve this virtuous circle, either failed to effectively form their own capital chain, or other strategic mistakes, thereby losing people's trust, peer from the brutal market competition eliminated. The United States is a relatively successful case of the state of Westminster. A company without a factory actually realize the myth of annual sales revenue of 900 million, making a period of time to produce such a slogan "Products better than advertising good." How many brands have wasted advertising fees in vain? There is also a case to avoid competition-Wang Wang. The same production line out of the product, through advertising, a brand to occupy the high-end market, a brand at low prices to occupy the low-end market. These goals were achieved through the advertising platform of the mainstream media.

The most common form of expression in TV advertisements, the most obvious effect of advertising, the most high conversion rate of purchase must be "star advertisement". Star advertising is so favored by the vast number of consumers, because we are in the era of an idol, in the past people in the eyes of the idol, mainly heroes, scientists. However, 80 years later, the idol concept has been completely changed, almost by the entertainment star swept. Selling blood chasing stars, selling kidney chasing star things have been very flattering.

First idol is definitely the person you like, the person you trust, you will worship a person you do not trust? Your trust in him comes from media propaganda like this. Then you will be concerned about his information, Aiwujiwu, and you naturally like the things that idols like or use. The idol said, there is no reason not to like. It is only after the purchase that you will have a judgment, and this judgment may be a less accurate judgment of the preconceived ideas. Even if you really do not like this product, you will shirk responsibility to the "black Heart" business head, that is the business deceived your idol, idol will never be wrong, as long as he does not violate the ethics, Wanf refers to things. Non-self-disciplined people and enterprises, often through the negative, to attract people's attention to the dark side of the propaganda and aroused concern, this behavior is undoubtedly drinking doves thirst, failure is his ultimate fate. Self-discipline idol can become your forever idol, self-discipline merchants will go farther, self-discipline of the media will attract enough businessmen and idols!

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