Why can't Sony play rejuvenation and learn from "hard"

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On MWC2015, Sony officially launched the tablet Xperia Z4 tablet. This product is flawless in terms of shape design, hardware configuration, and added functionality. But like Sony's other equally good products, it cannot afford the desire of the mass consumer. The loneliness at the end of the product is one of the best miniatures of Sony's overall trends in recent years.

In recent years, Sony has embarked on a so-called revival, and has made many efforts to split, sell, lay off, develop new strategies ... But it is not always the expected effect. By contrast, Microsoft's recent moves have seen its "hard" future. Why can't Sony learn from Microsoft and become "hard", under the veil of failed clouds?

A succession of frustrated Sony empires or would collapse

It was not the day that Sony was formed, but it showed a slump in the last few years. At the same time, Sony's decline is almost reflected in the entire product line, in addition to the game host business, including smart mobile devices, TV, PC, video, digital cameras, components and other fields, the whole rout.

In recent times, it has been circulating "Sony will be out of television and mobile" news, and even news that the domestic Hisense will take Sony TV business. Sony responded by saying that it was not selling or withdrawing, but that it was stripping the TV, moving the two businesses and setting up an independent subsidiary. This, in particular, the mobile business has been losing six or seven years of time. Last year, Sony increased its projected loss to 180 billion yen for the 2014 fiscal year. And this is not the end, Sony will even spin off the chip and battery business next. As for the PC business, has long been bought by others to launch a smart phone!

What makes people suffer is that, once upon a while, Sony was a consumer electronics giant, with products such as Walkman affecting generations of people. But now it is far from the mass consumer market, and the market share is appalling. Under such a situation, perhaps Sony will become the second Nokia, incorporated by other giants, into a shrinking star in the history of technology.

The strategic hole is diametrically opposed to Microsoft

In fact, Sony's own weakness has long been huoshaohuoliao, the introduction of rescue measures. One of the most impressive of these is the one Sony strategy developed by Hirai. The strategy focuses on the integration of hardware and software, and hopes to promote the business of smartphones, TVs, entertainment, and other services with the strength of Sony in the fields of soft ware and content, and to host the software and content using mobile phones as the terminal platform. Hirai's philosophy is simple: it is hoped that this strategy will open the gap between its various departments, activating their energy and power again and tying the company to a rope.

But the dubious between the multi-departments, mutual restraint, but make this strategy seems too idealistic. And in some ways, smartphones are the core of the strategy, but smartphones are just Sony's Achilles heel, and ultimately the "one Sony" strategy fails. Even this has triggered a ripple effect, and in the end of last May, the 2014 fiscal year, which involved multiple departments, eventually failed to become the industry's laughingstock.

In recent years, the company has been looking for its own position, and Microsoft, which has proposed a revival plan, is obviously much stronger. After Nadra, he constantly reflects on the mistakes and missed opportunities that Microsoft has made in recent years. And to negate Ballmer's concept of "equipment + services", and to propose mobile + cloud computing strategy, to make Microsoft a mobile-first, cloud-first world to provide productivity and platform for the company. and Microsoft execution is very high, quickly put the strategy into practice, coupled with the application of the full platform of Windows 10, Microsoft Revival is expected.

Sony on the road to recovery and Microsoft the biggest difference has two points, one is the direction of different, Microsoft to comply with the trend of the times, from the mobile, cloud and other aspects, and constantly improve themselves, hardware only as bearer, and Sony is still only concerned about the product itself, did not jump out to stand at a higher altitude to examine their own, trifles; , Sony's executive power is not enough, and Microsoft is a far cry. It is these two differences, one is still the global giants, the other is struggling on the brink of bankruptcy.

Learn Microsoft or can "hard" up

For Sony today, the immediate priority is not to quickly spin off, sell business and departments, to reduce losses, but to really find the right direction for themselves and fundamentally solve the many thorny problems that are now occurring. Microsoft has given Sony clear instructions, is a good learning object, can learn how much to look at Sony itself.

Position, return to the original creative, expand mentality, back to the original constantly striving for enterprising psychology, looking for their own enterprise soul, Sony is expected to revive. In the end, Microsoft was "hard" and Sony was "soft" forever. (New discoveries of science and Technology, Constantine/Wen)

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Why can't Sony play rejuvenation and learn from "hard"