Why can't you sell anything to telemarketers?

In order to expand the company's influence, the company has set up a website and published the contact information on the website. This operation has caused a lot of trouble, 9 of the 10 calls were for sales promotion, and the other was for the wrong call.

Taking the sales phone number as an example, the most frightening thing is that a well-known website in China is engaged in online promotion, so they can receive 3 or so calls in a week, and they are called by different people; next, we will make IP phone calls, yellow page advertisements, Talent Market, logistics companies, and tourism companies.

Some telemarketers die badly, as in the following situations:

1. Regular

"Hello Mr. Li! I am a certain company. My company specializes in network promotion. I just launched a special offer this month. I only need to delay you for 2 minutes. Are you convenient to call now ?"

For this type of phone calls, the author's answer is: "Sorry, I am about to hold a meeting. I will contact you again when necessary. Thank you ."

2. Awesome

"Hello, Mr. Li! I am from the Chinese Writers Association. We will hold a large forum next week. The best-selling authors XX and XX will be invited to attend this forum, ......"

For this type of phone calls, I will not wait for the other party to finish, and I will decline it.

3. knowledgeable owner

"Hello, Li Sheng, this is a company dedicated to network marketing. I have 5 or 6 years of experience in this industry. network marketing is currently the lowest cost in the marketing industry, A new marketing model with remarkable results. Can you tell me how to introduce it in a few minutes?"

Please, I have heard of all the online marketing experts.

In the above situations, the sales phone number is basically completely annihilated. Why?

The reason why the vast majority of telemarketers suffered a fiasco is roughly as follows:

1. The target customers cannot be found.

Just find a phone call without analyzing the other party, and then introduce your company's products blindly. This is nothing more than a cat or a mouse. If you can meet a customer, it's a good luck.

2. Poor business skills

Some telemarketers can hardly find an intended customer, but cannot handle the other party's questions. This is a pity, as the saying goes, "No diamond, do not take the porcelain ware live". Now we have done the "Porcelain Ware live", but we can't do it ourselves. The basic skills are useless.

3. limited level of communication

There is no logic in the language before and after the phone call, and the Mandarin is not clear. After talking about it for a long time, I haven't said a key point, and so on. It is a poor level of communication, or the basic skills of telemarketing are not well trained.

However, on one occasion, I was very happy to accept the business recommended by a telemarketer.

Why?

This telemarketer is engaged in IP phone sales. The other party has contacted the author 25 times in total for three months,

Finally, I asked the other party to sign the contract.

The reason for the call salesman's success is as follows:

1. Very familiar with customers

The other party has a considerable understanding of the company, including the company's main business, business development methods, the company's total number of telephone lines, what is the monthly telephone fee, and so on, and even where is the author, what hobbies do you have at ordinary times.

It seems that this telemarketing employee has read Sun Tzu's Art of War and has a profound understanding of the sentence "know yourself and know yourself!

2. Proper use of policies

Every time I make a call, my voice is quite gentle, and I don't talk about products. Instead, I talk about best-selling books. Reading books is my hobby. So every time I make a call, I cannot end up.

This is the cleverness of the telemarketing CLERK: instead of selling products, he establishes relationships first.

3. Products can solve customer problems

The other party sells 30% IP phones, which mainly saves long-distance calls and can save about on the original base. My company has a high monthly long-distance call cost, which means to increase profits. Why not?

A sales master once said, "no products can be sold, but only those who can't ."

If you are always unable to sell the product, you should reflect on it.