Why China Mobile attaches importance to Google's mobile phone

Google mobile phone interviews give consumers a glimpse of the future of mobile phones, but it is estimated that Google mobile phones will not be able to replicate the iPhone's glory in China in a short time, although the iPhone has not yet been officially released in China, more than 0.4 million or even more of the items already show Chinese consumers' preferences for the iPhone.

It is difficult to say that Google mobile phones are difficult to copy the iPhone's glory in China. It is not that Google mobile phones are not good. The old man thinks that compared with iPhone, Google mobile phones really represent the future development trend of mobile phones, that is, the maximum combination with the mobile Internet, but it is precisely because of the mobile Internet that it also determines that Google mobile phones are difficult to form a similar impact in China within a short time.

After careful analysis of the mobile phone configuration released by Google in the United States, we should see that the communication function has gradually faded. Nearly half of Google mobile phones are related to location, navigation, and map. These applications have strong regional relevance, the same mobile phone can provide considerate services in the United States. In China, it can only become a decoration because it does not have a service provider. It is also a Google mobile phone, and the Internet experience such as Gmail, Google Maps, YouTube, google Calendar and Google Talk are also related to the habits of different countries. Chinese consumers may prefer Youku, Tudou, and QQ. What's more important is that Google's mobile phone is a 3G mobile phone, without 3G, there is no high-speed Internet access, it is like a BMW is driving into the swamp, although good-looking may not be practical.

Just as Google search is still difficult to surpass Baidu in China after ten years. With the rapid development of the Internet, the cultural characteristics of Internet applications become more and more obvious, this is also an important reason why many world-renowned Internet companies have lost in China. From this perspective, it should be said that Google mobile phones have brought hope for the revival of Chinese mobile phone manufacturers, after all, internet mobile phones are no longer simple calls and text messages, and powerful online applications are the key to winning the market. The same is true for location and map services.

It is said that China Mobile has set up a strong team to invest in androit Mobile Phone development. It must have seen the future of Google's mobile phone, even if it is difficult for Google to bring a sensation in the market in a short time, A few years later, it will bring extra profits and huge control over mobile phones to operators. In view of the openness of androit, Google's mobile phone was successful in the United States, in the future, mobile phone manufacturers will surely become increasingly popular in the Chinese market. In the future, mobile phone manufacturers may only be hardware providers of carriers, just as they are now available in Europe and America, this should be the real reason why China Mobile participated in the Google Mobile Alliance.

Just as Google can beat Microsoft without an operating system, Google's androit platform can compete with Microsoft and Nokia's Symbian in the smartphone market with its openness, by carefully analyzing the strategies of Google and Nokia, we can find that they are very similar. Both of them have invested heavily in network applications and location-based and map-based services. In this regard, the two are far ahead of Microsoft and even Apple.

With the Android platform, China Mobile can replicate Google's application model in the United States and take a leading position in the future mobile Internet competition. This is the real reason why China Mobile attaches importance to Google's mobile phone. (Author, old author)