Why did google become world No. 1-search engine technology

If you have such a brand, guess who it is?
Its brand value has exceeded McDonald's and Coca-Cola, and has become the world's first brand. Compared with the accumulation of other world famous brands for over a hundred years, it has only a short development history of seven years; compared with the annual investment of hundreds of millions of dollars in advertising by other world famous brands, who is it?
I guess it's GOOGLE, or GOOGLE in China ".

The ranking of the 2006 top 500 global brands exclusively compiled by the World Brand Laboratory was recently announced. Compared with the previous list, GOOGLE jumped from the third place to the first place, Walmart rose from the ninth place to the second place, and Microsoft ranked first and third. Last year's champion Coca-Cola dropped to fourth.

This has aroused the attention of many people, and many domestic brand experts are confused. Why did GOOGLE become the world's first?
Development History of the IT industry
To learn more about GOOGLE's success path, we 'd better first look at the development history of the IT industry.

The development of the IT industry started with network cable laying. In the age of "thinking about the Internet", people eagerly hoped that the "network" could be paved to their own homes one day earlier. Surprisingly, in a few years, the network cable has been spread around, and the problem is no longer whether or not, but whether or not it is unwilling. If you want to buy a computer, connect to IoT platform to connect to the information highway.

Later, people found that they only connected to the internet. If they did not have the information they wanted, they would have to generate a large number of "Portal" websites such as Sohu and Netease, triggered the first batch of online gold rush.

With the rapid growth of portal websites, the competition for homogeneity is becoming increasingly fierce, and the information on the Internet has gathered from streams to the sea. People are beginning to feel at a loss when surfing the Internet. How to select the information they really need has become a top priority. As a result, GOOGLE, Baidu and other professional "search" websites have emerged in recent years. People's habits of surfing the Internet have changed dramatically. Instead of browsing from Sohu, they use a search website to perform "theme search ".

Epoch-making creations rarely come from national laboratories and large enterprises, but mostly from individuals or small enterprises; microsoft, Dell, Hewlett-Packard, Amway, Virgin, and other international famous enterprises are the startup boys who are challenged and brave enough to subvert their authority, what they have in common is fanatic, tireless input, and self-forgetting. They are not so much playing as they are working, but also super players. GOOGLE is playing like this.

Brand Spirit value
What does GOOGLE's brand building model and brand development speed mean? What can we learn from?
The world is material and full of the spirit of innovation. It is this endless spirit of innovation that is driving the world forward quickly. Contemporary enterprises are lucky and have unlimited opportunities. Unfortunately, the elimination speed is extremely fast.