Why do small websites not make money

What is the current state of the internet in China? Use four words to describe: the monk more bowls!

Why do they say that? This is related to the traditional economy.

From a commercial point of view, the Internet enterprises, and the traditional essence is interlinked: Generally speaking, the enterprise profit is nothing but two roads, one from the individual to collect money, sell it products or services, the other is from the enterprise to collect money, services to sell products or services in any part of the business.

For example, Tencent's virtual life is profit from the individual, Baidu is through the bidding rankings to the enterprise fees. Therefore, the commercial Internet is nothing more than providing products or acting as a tool.

But, in addition to online games, web software (including search engines), most sites can only act as tools-though they don't want to. Since it is a tool, it means that such a site is a "packaged blue collar", that is, to traditional enterprises (including product sites) to provide media, alliances (promotion) and other "labor services."

Since small websites are also blue-collar, it is natural that there will be unemployment. In particular, the 2005 Web2.0, like the 2007 "Golden Pig" call, gave birth to the unprecedented scale of China's internet industry "babyhood."

As a result, the monk more bowls, chanting, and even far more than incense for the Buddha, even if the website sales, BD, changing the pattern to please the enterprise, also useless. Just like the jobless blue-collar, the CEO and investor in the small web site are just as frustrated.

In addition, the traditional enterprise, can make the product, also can make the tool, needs "The blue collar" the capital contribution amount to be fewer and less. Unfortunately, there are people to "pack blue collar" to do blue collar-many small web site of the public relations company is very depressed, how money is becoming more and more difficult to earn!

I am talking about the small site, does not mean the size of the identity, perhaps should also include Sina, including NetEase, as long as its tool role is increasingly weakened, this is a precursor to weakness.

Although some people always equate the potential of the Internet with the potential of an enterprise, courage is commendable, but the weak path of making tools is not free.

A handful of large websites, both tools and products, or products, and tools, such as Tencent, Microsoft, and senior tools, are also penetrating into traditional industries, such as GOOGLE, communications, and the media, which are the first to be produced by TMT.

A bit of accumulation of tool-type sites, is constantly through the "superposition effect" to eliminate or postpone decadence, for example, a news box in the mailbox, download Pop news box, im pop-up News box, and then, shopping, games, friends, job hunting, posing to include all the tools of the face--fortunately, they are all the deadly netizens "card" Agencies, as long as enough market share, the stall is large enough to dig deep enough, for the moment there will be no risk of being killed.

What about the small site? It is almost the only way to penetrate the tradition and find a product that fits its own. What kind of site, choose what kind of products, what kind of products, suitable for what kind of website, is an eternal business topic. It seems that history has returned to the eve.

Please contact the site, timely note your name, contact email: Post@chinaz.com.