Why does Google recognize the search results after manual intervention for the brand?

Why does Google recognize the search results after manual intervention for the brand?

Zdnet reported a piece of news about Google's recognition of manual intervention in search results, attracting widespread attention, leading to the suspicion of many Google rankings. The various major media are even more arrogant and vague, manual intervention in search results is nothing new, and almost every large search engine will have it to combat SEO to distort search results, however, some search engines make people highly disgusted with the word "manual intervention! For Google's manual search results, Let's first look at the problem? Google calls this question "brand recognition". A website a is already an influential brand in the field H and has accumulated a lot of weight, now, website a can use these weights to enter a new field k (a common Seo Method for large websites) and get a good ranking in search engines, it is easy to achieve the commercial purpose of low-cost entry into the new field. However, in real life, K must go through a brand re-cognition process, that is, a is a good developer in the H field, it does not mean that K will be very good in the field, but GoogleAlgorithmNot so intelligent. In order to combat the SEO of some large websites, Google manually evaluates the quality of Site A in the K field, that is, brand recognition. The starting point of this approach is good, but there are many problems:

1. offend many large websites because it increases the cost of entering new fields for some large websites, although it is advantageous for some new and small brand websites.

2. Some people are skeptical about the Google ranking algorithm, because Google has always claimed to be centered on the algorithm ranking.

3. When artificial intervention is used by people, anything that relies on people to control Rankings must be tricky and have low reliability. I believe Seo In China already has a deep understanding.

Although the starting point of Google is good, it is conducive to maintaining the ecological balance of the Internet, especially to the emergence of new brands and sites in new fields, but this approach is too low in reliability, we still need to find a way to solve this brand re-cognition problem through algorithms. unless there is a serious Seo distortion in the search results, manual intervention is a very difficult way to rank the search engine.

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