Why does intelligent ecology become a disruptive network of Haier?

In recent years, with the "Internet +" concept of infiltration and popularization, more and more industries are beginning to realize the importance of service and brand, in the home appliance industry, a large number of manufacturers with prior awareness began to layout a new internet strategy, through the Internet to create a new ecological platform and subvert the traditional experience. In this group of forward-looking and practical initiatives, through the Internet to create a new ecological platform and subvert the traditional way of thinking, but also become the majority of industry enterprises, which Haier-led manufacturers are through the construction of a new intelligent ecosystem, to achieve user, third-party cross-border partners of the interconnection, create a common win, Industry model.

Haier's intelligent ecosystem is the first fully open, fully transparent ecosystem, with u+ APP 2.0 and the connected factory for users and cross-border partners to provide a connecting platform, through connecting users and cross-border partners for the ecological center, for users and partners to achieve the needs and experience of a new upgrade breakthrough for the task, and ultimately achieve multi-win. It is with this brand-new innovation and leadership, Haier intelligent ecosystem once released that attracted a lot of media attention, it is also logical to become the 2016 China home appliances and Consumer Electronics exposition of the protagonist.

So, how does Haier build this new intelligent ecosystem?

Connected factories lead "openness and transparency" and establish industry integrity standards

In the traditional manufacturing industry, because of lack of transparency and effective regulation and supervision, most manufacturing industries do not have stringent standards in terms of process and integrity, especially in the Internet-based e-commerce wave, a large number of manufacturing enterprises in the demand for profit-making various counterfeit products prevail. On the other hand, due to the economic environment changes caused by the growth of the factors, but also to a certain extent, the entire manufacturing industry, such as the clearance of inventory and other work brought huge block. In this case, the whole industry to create a transparent, open competition environment, but also has become a long-term development of most industries must move, Haier intelligent ecosystem is based on such an industry background.

Haier is "sincere to forever" as the starting point, through the establishment of the world's first fully open, fully transparent ecosystem for user interaction cut-in.

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This philosophy, centered on "sincerity", has increased user experience and demand to the highest standards, with more stringent requirements and conditions for products and platforms. In addition, in the current rapidly changing and transparent Internet development, this "sincere"-centric industrial concept also means that consumer demand will become transparent and open, and for third-party cross-border partners, this concept also means that the external smart home, internal connected factory and global users and stakeholders interconnection , its ultimate goal and work service are to create a visual interactive experience of the whole process for the user, and to create a common-win ecosystem as the standard for the stakeholders.

This new ecology and platform has a huge realistic breakthrough, it fully refreshes the development logic of the manufacturing industry, especially its user-oriented and third-party cross-border partners transparent and open principles, not only can make the multi-link factors can achieve the demand win, but also for the development of industry integrity, The construction of new industrial development order also has a positive role in promoting.

u+ Intelligent Living Platform to explore the profit growth point of China Smart home

Haier Smart Life platform also in the promotion of industrial development, stimulating the profit growth point of smart home has a practical role in promoting.

Haier u+ Intelligent Life Open platform is a u+ intelligent life brain, Haier u+app2.0 and scene business model first layout of the Internet of Things platform, its artificial intelligence approach to build machine interaction and build a business model for users of the "co-win ecological circle." and Haier u+app2.0 to provide users with customized personalized intelligent life needs, for users to create the most trusted intelligent ecological platform, the realization of human-computer interconnection of the Internet of things scene era. In this process, the third-party intelligent devices, Internet of things solution providers and other related partners can find new development space on the u+ intelligent Life Open platform, realize the pace of market exploration, and jointly promote the economic growth demand of industrial development.

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At present, u+ Intelligent Living open platform with human-computer interaction, "interconnection" and the air, food, wash and other ecological circles, these ecological platforms to connect users and related partners to achieve platform, so that user needs and platform resources to achieve close connection, all aspects of the user needs and platform resources to undertake, so that artificial intelligence, IoT scenarios and traditional modes of service and quality are all aspects of customer service.

With the Open Interface protocol of Haier u+, more and more related partners are enriching and perfecting the u+ intelligent Living Platform, the user can not only enjoy the whole process of customization, production, distribution and installation, but also experience the whole experience of Haier u+ in the open platform of u+ intelligent life. An open platform for smart living and U+app for interoperability. For the performance and future prospects of the Haier u+ intelligent Living Platform, Jiang, chairman of China Household Appliances Association, is more outspoken about the hope that Haier and its partners will make an example for the whole household appliance industry chain.

Together with GE to achieve high-end home appliances, set up a new position in household appliances market

Haier's "open and transparent" sincerity in the global market has been widely recognized. According to the world's authoritative market research agency Euromonitor International released the latest data show: Haier large household appliances 2015 brand retail sales accounted for 9.8% of the global market, 7 consecutive times ranked first in the world.

and the integration of GE household appliances business is Haier to establish a new position in the Global Home Appliance Market Initiative. According to Haier's latest announcement data, GE appliances in 2015 to achieve revenue of $6.262 billion, in the current new smart Life platform and concept, Haier and GE will be a new type of Internet eco-mode to achieve more effective cooperative growth space, together to build a new market positioning. For Haier and GE's cooperation, Euromonitor International Vice president Andy Carter said the integration work will promote product quality improvement, to provide better experience for users around the world, and Haier's home appliance market position to provide a more consolidated high-end image.

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In this process, Haier led and built the intelligent ecosystem and service platform, through the integration of Internet of things, smart devices and other ways to achieve a new "network" connection, so that users in an open, transparent ecosystem environment, can fully enjoy the command of life concept, this concept for Haier to subvert the conventional business rules, A new development opportunity to connect users and associated partners will play a greater role in disruption.

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朱翊, technology from the media, Well-known opinion leader.
:izhuyi 
male: ZHUYIWEIXIN

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Why does intelligent ecology become a disruptive network of Haier?