Why advertise to optimize

How long ago was the last time you changed your site? One weeks ago, one months ago? If the answer is more than three months, then you have been too long to pay attention to this point.

Ads on the website are meant to make money. Different ads make money will not be the same, advertising in different places to make money will not be the same. An advertisement suitable for website A is not necessarily suitable for site B. Many of these factors tell you the importance of my advertising optimization.

The following are some of the reasons for advertising optimization:

The original advertising or advertising category disappeared

An advertisement will not always exist. Google, for example, recently announced that it would end Adsense recommending this product at the end of August. Therefore, if you have to put Adsense recommended ads on the site, the latest must be taken away at that time, or the advertising position will be wasted.

Existing advertisers to increase the price of advertising

In some cases, advertisers raise the price of advertising. For example, if visitors from North America download and install Windows Live Toolbar through your station, they usually get a dollar fee for each. In June this year, Microsoft raised the price to $ four. After this time, put more of Microsoft Windows Live Toolbar ads on the website, it is possible to make some more money.

New Advertising Alliance launched

The new ad league may be worth a try, because sometimes the ad league is willing to pay more to absorb the publisher. As a result, participating in a new ad league can sometimes get a better reward than the existing ads.

Advertising position Adjustment

The best place to advertise is Above the Fold. Above The Fold means that the position is in a Web page where you don't have to pull the mouse down to see it. This position is not small, so how to put ads, and even put a few ads, can be tested.

The most important thing is to regularly track the effectiveness of advertising. The benefits of different ads can be seen from their eCPM values. I think I have to see it for at least one months. Of course, if you have the time, it's better to track it more often.

The above experience is purely personal opinion, I hope to some novice webmaster friends help, after all, novice webmaster is from this aspect over the