Why Microsoft Dynamics 365 as an enterprise customer relationship management system (bottom)

In the choice of CRM many enterprises will look at the characteristics of the product industry, but also based on their own company's IT capabilities can be implemented after the company withdrew from the field. So at the beginning of the mainstream of several CRM, such as foreign SAP and Siebel (Oracle) are good old CRM, in recent years, Microsoft Dynamics in the domestic also increased investment. But the domestic CRM is not how to study, bad comment. Here are a few other CRM reviews:

• Seibel specialization is very high, there are fixed dozens of industry routines, basically very mature. But the most important is now that the CRM software is becoming more and more miniaturized and configurable, such as large-scale CRM software, Siebel so much of the implementation and maintenance, as well as re-development, more and more difficult to adapt to the current rapid change and follow up the era requirements. Due to cost considerations, it is highly recommended to implement CRM in small to medium size. Siebel implementation and installation costs in millions of levels, a piece of money license, about two dollars of implementation.

• There are too many SAP components, Fi\co, SRM, CRM, HCM, sd\mm different component fees are different. In addition to Fi\co is required, others are based on the customer's own needs. Feel more suitable for European companies in the use of multinational companies in China, in order to unify the management of the company. SAP's CRM feels very blunt, used to know, very inflexible. The other one is ease of use. Because the CRM system is a typical user of the sales, marketing, after-sales departments such as the use of high-frequency staff, such as technical support engineers must often log on to query case status, sales will stare at leads, opportunity, order status and so on. The system's ease of use has a high demand. And compared with other modules such as Fi\co, SD\MM, CRM is relatively independent, the market for CRM product development threshold is relatively low, there are a lot of unique products.

• Salesforce and our company has done a lot of technical exchanges, but also know that although the industry evaluation is good, but in the domestic acclimatized. Server, support team is not in mainland China, the nearest data center should be in Singapore, said in Hong Kong to build one. For enterprise users, the risk of this connection is huge and uncontrolled. Even in Hong Kong, Data Center has a huge network problem with overseas walls. In fact, the reflection of the problem of the company is not enough to pay attention to the Chinese market, so the power to invest in this is also small. Business problems, Salesforce billed by the head, but registered companies overseas, according to the domestic listed companies financial system, expense reimbursement is problematic.

And for Microsoft's CRM solution in addition to the several advantages I described earlier not in the retelling, more exciting is: In today's black technology into the mature automated retail technology and CRM system. Had the honor to participate in a Microsoft for retail industry solution held a media open day activities, consumers through the forefront of technology AI, such as face recognition, natural semantic analysis, voice interaction and other means to achieve intelligent consumption. Customer standing in front of a camera, scan the back of the two-dimensional code can be registered as a member of the membership, after obtaining membership information, Microsoft based on the Dynamics CRM system for member information management and analysis, algorithm performance than the same platform stronger.

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Why Microsoft Dynamics 365 as an enterprise customer relationship management system (bottom)