Why is an apple notebook so expensive?

Why are Apple's MacBook notebooks so expensive?

A: True, Apple's MacBook series is certainly not cheap. The 13-inch screen-low MacBook Air price has reached 7788 yuan, while the MacBook Pro with a Retina screen is priced at 9288 yuan. Compared to a PC notebook with the same configuration, the price may be more than one thousand or two thousand yuan. So why is the price of Apple's notebooks so expensive?

Apple's product premium is fundamentally rooted in the "uniqueness" and "non-duplication" of Apple products. The formal nature of the world's Shing makes consumers willing to buy a MacBook with more money than a PC notebook.

What is the uniqueness of the product?

First of all, in terms of product design, Apple's industrial design has always been the industry's most outstanding. Led by Johnny Ive, Apple's design team always brings the most amazing product design to consumers. Among them, the MacBook air is the best example. The world was stunned when Steve Jobs pulled out a MacBook Air from a Kraft paper bag at the press conference. The air's unique wedge-shaped design has also provided new ideas for notebook manufacturers around the world, so that when Hewlett-Packard launched the Envy series, it directly copied the MacBook Air profile. Josh, the editor of The Verge, called hp "Shameless".

What matches this unique industrial design is that Apple never compromises the workmanship of the product. Starting in 2009, Apple began using Unibody's all-in-one fuselage design as an example in the MacBook. At that time, only one or two factories were able to complete unibody production, and only Fuji Cannon the production to a batch level and reached the standard Apple had requested. And in the manufacturing process, only Apple has the courage to use the whole aluminum for milling, which means to discard 80% of the metal debris. And among them, only a few years like MacBook Pro to keep the shape unchanged, while the best-selling products around the world to pull down the cost, to the extent that can be borne.

In addition to the fuselage of the production process, Apple's notebook for hardware and software integration of the other manufacturers can not. For example, in the Mac system with the ilife kit, the suite of related software, such as imovie, the utility and ease of use, is the Windows system with the tools can not be compared, which also provides users with the most direct and simplest of a full set of experience, Users don't have to go online to search for the editing software they want, and they don't have to pay two times for the editing software, because it's all ready on Apple's computer. And when it comes to hardware and software, the battery has been a big problem for PC makers, and the 13-inch version of the new MacBook Air has been up to 12 hours in battery time.

Finally, Apple's excellent sales have become a "non-duplication" performance, if users of Apple products may be a very high degree of satisfaction after the sale. In the warranty period product problems directly replace new products, such practices, I believe that any other manufacturers, can not be achieved.

That is why Apple is entitled to set its own product at a higher price than any other firm. In other words, spending 2000 more to buy a laptop that may last more than a year or even two years, on average, may not be much worse. And Apple's products have always been a very high value, a second-hand MacBook in the market price is often higher than the same configuration PC notebook, which also indirectly improve the user's confidence in the MacBook purchase, after all, for digital products, or a large number of people want to use the latest models, And Apple's high value for money is just stimulating the continued consumption of these users.