Why is meipai, a new short video application developed by meitu xiuxiu team, so popular?

There is a kind of product in this world called "beauty"
Its carrier is usually visualized-pictures and videos. The meitu team, from meitu to meitu, does not seize this demand, making it easier to produce high-quality beauty.
Moreover, videos with a larger volume of information are more attractive to users than static images,
Videos and images are different. Unlike Instagram, adding a style filter can produce a good effect, and it is much harder to take a video, therefore, some micro-video software simply adds a filter or some watermarks, and does not help users easily produce beautiful videos.
After you find that a boring video template is applied, the music and cut effect immediately changes the video, and you will feel it... In the past, the good-looking videos on TV were shot in the same way. In fact, this is the case. In addition to meeting the requirements of Tom, you really want to take a picture seriously, you can also make a good short video. For example, you can select a topic and think of several video clips (many people may not find that the video is segmented, or use the cut in the template to play some transfer effects. I think this is much more fun than taking photos, and I can record more information.

This proves the truth.
Good products + viral network communication = instant fire

We recommend that you add more custom functions later.
There is also a more female product positioning, I think this can be a little neutral.
The product has a Facebook interface, and it seems that it wants to be promoted internationally.

Why is meipai, a new short video application developed by meitu xiuxiu team, so popular?