Why is the Hong Kong shop become the hottest milk tea to join the brand?

For young people who are interested in starting a business, choosing a "fast track approach" entrepreneurial project is critical. In many projects, tea shop with its simple operation, relatively low investment threshold, widely favored by entrepreneurs. However, in joining the tea shop, many entrepreneurs because of many problems on the wrong, resulting in the Zhejichensha on the way to entrepreneurship. Below, let's take a detailed analysis of the reasons.

The contradiction between many brands in the market and weak brand strength

Brand is the first productivity to attract customers. However, in the mixed milk tea to join the market, a lot of brand wrestling melee, both COCO and other old tea shops, but also a number of emerging idealize small brand. And for brands that do not have strong brand support, they will soon disappear in the market.

The contradiction between the demand of product characteristic and the popularization of product

For the operation of tea shop, to provide customers with different from other products, is the key to winning from the market, in addition, a qualified to join the tea shop, in addition to have the advantage of reproducible products, in the shop decoration style, product cultural connotation and so on, should have a balance, and the majority of products in the market, Only hang the name, and the inner core essence has not been fully learned, resulting in a large number of "trickery" of the cottage products appear, even to the franchise store brand awareness of lethal harm.

Nevertheless, Hong Kong is the shop, still can stand out from the siege of many markets, become the most popular one of the hottest milk tea to join the brand, favored by many entrepreneurs, then, Hong Kong is the shop, and how to get out of the current market cycle, in the many brands of milk tea to join the emergence of the brand?

Hundreds of years of technological accumulation, strong brand power endorsement

Hong Kong is a shop is a focus on Hong Kong-style milk tea chain brand. HONG KONG-Hong Kong style almost originated from the old Hongkong food restaurant, inherited the Republic of China-style milk tea traditional skills, fusion of Chinese and Western meal culture, the use of the most authentic first and high-quality raw materials, the most good taste of the Republic of China Wind, not only from the taste of the old Hong Kong to restore the taste, but also in the decoration And the Hong Kong is the shop brand is the tea leading enterprises in Sichuan Book Restaurant Management Co., Ltd. has been repeatedly overturned and re-do, finally determined that the port is paved with the existing store style, to create a mid-end beverage brand. This is the shop where the taste of Hong Kong is true. Hong Kong Shop with the help of the book also Restaurant Management Co., Ltd. Strong product development strength, to restore the taste of Hong Kong-style fast drinks. Marketing, design, research and development, service, operation, the Hong Kong shop team to provide a full range of service support.

Featured products, cultural comprehensive reproduction of all-round quality assurance

Products are the basis of marketing, Hong Kong is paved with attention to detail perfect, the pursuit of excellent quality, taste diversity from the quality and price to fully meet the needs of mainstream consumers, headquarters will be successful store experience and many years of experience in the industry copied to the franchisee, all aspects of entrepreneurial support, to minimize investment risk, There is no need for strong capital and a wealth of entrepreneurial experience. Hong Kong has a strong cultural heritage, Hong Kong shop and a number of platforms to reach strategic partners, enhance brand influence, take the lead in seizing market opportunities, occupy a higher market share, and with the Internet portal deep cooperation, deep infiltration, while the television for image dissemination, media publicity, Let franchisees can enjoy the benefits of advertising.

Why is the Hong Kong shop become the hottest milk tea to join the brand?