Why Microsoft Dynamics 365 as an enterprise customer Relationship management system (top)

Microsoft has been emphasizing digitaltransformation (digital transformation) in its new transformation, and that's certainly the dynamics 365. Microsoft Dynamics 365 is the evolution of CRM and ERP cloud solutions into SaaS Cloud Service solutions, the new products will provide more targeted enterprise management functions, including financial, service, sales, operations, marketing, products and other functions.

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But most people are very unfamiliar with the Dynamics series, perhaps Microsoft is not doing enough to promote the market, so the proliferation of these messages is not good, and even some enterprises that need such products do not know Microsoft and these high-quality enterprise products.

Let's take a look at the world's authoritative benchmarking agency Gartner's research report: Released on May 4, 2016 the latest issue of customer management software (Magic Quadrant for the CRM customer Engagement Center,https:// WWW.GARTNER.COM/DOC/REPRINTS?ID=1-356YAFH&CT=160505&ST=SB) Industry evaluation report.

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The content is long and easy to read: the report says that while the industry has a very promising future, the brutal reality is that opportunities are only for the few strong. In the top 5 of the CRM industry, Microsoft CRM and Salesforce have a similar revenue growth rate of more than 20%. and traditional It's CRM Giants: Oracle and SAP Two's performance is temporarily unable to find the right word to describe after all, the annual income growth rate is not more than 1%. One of the highlights of the report is the growing demand for Microsoft CRM in the global enterprise market, with a broad summary of the following: competitive pricing, easier to use for end business users, seamless integration with Office Outlook, and running on top of cloud services. As the only Microsoft Dynamics CRM in the world that can achieve hybrid deployment, whether on-premises or cloud services can consolidate widely used productivity software, such as SharePoint Server for collaboration and content management, enterprise communications tools, Skype for business, Development tools for implementing custom extensions Visual Studio, productivity software Office 365, and more.

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If you are a corporate customer, the following points may be your concern:

• The Dynamics CRM software is increasingly miniaturized and configurable, and even offers out-of-the-box SaaS cloud services. Compared to the past large-scale CRM software, such as Siebel so much, need a very professional team to implement and maintain, if you want to do according to the needs of enterprises to develop, more and more difficult to adapt to the current market rapid changes and follow-up of the time requirements.

• The Microsoft Dynamics CRM platform integrates data management, process automation, interface configurable, rules engine, data bi and other functions, while supporting third-party applications, like Apple's App Store, which is a highly configurable and easy-to-use platform compared to the fragmented service portfolio that the Service integrator has provided in the past.

• The dynamics nature is an eco-platform that provides different application solutions for different industry needs. and Microsoft Dynamics has a very rich ecosystem of partners.

  What about the future development of dynamics?

In recent years, the intelligent platform has gradually become the demand of today's market, because through the built-in artificial intelligence in the CRM system to speed up information processing and call process, custom workflow, on the other hand can provide high-level business global insight and decision support. The combination of Microsoft's AI Solutions (Cortana) and enterprise-class IT systems has been developed and maintained for a long time at Microsoft's Research and Development center, which is certainly ideal. Microsoft's Powerbi and Cortana Ai are currently the most advanced Business analytics and AI solutions, and Microsoft's Dynamics CRM and ERP are also very advanced enterprise-class software. The integration of the two will certainly break the market structure of today's CRM.

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Why Microsoft Dynamics 365 as an enterprise customer Relationship management system (top)