Why the blog must have a profit model

Longson, there are different, the darling of Internet application is not all can support a family ———

The darling of the generation of Internet applications is being probed into the profit model. However, the tree tops do not necessarily have the remaining fruit, the bottom does not necessarily have water, ladders and drilling tools of the cost, but also the risk is not small.

Global blog Number of breakthrough 70 million, the average birth of 1.4 blogs per second, new blog article 17, in the world's most popular 100 sites, blog site has increased to 22 ... However, the profitability of blogging has not been proportional to the impact of the rise. Is this an anomaly?

Le ——— blog into a lifestyle

Because the child resigned as a full-time housewife, Ms. Mei, every day changing the pattern trial-making delicious hospitality family, she likes to do the dishes while taking pictures, when free to the ingredients and production steps of the dishes written down, with photos, sent to their blog. This blog, with its love and intelligence, not only has a large number of "fans" and "vegetable Friends", but also attracts publishers to invite Ms. Mei to organize a book. Mr. Zhang, who works in an advertising company, is very busy, but goes home late to open his blog, reply to the message, and then write the updated article Chiba Word.

Around us, there are a lot of people "blogging to survive". In recent years, web blogs are growing at an alarming rate. Data show that 2002 when the blog was introduced to China, the number of less than 10,000, experts predict that by the end of 2007 will be close to 100 million. In China, blogs have become one of the hottest topics today.
Search for "blogs" on the Web and find blog space from large portal sites to personal sites. Netizens use this latest network communication way to express their ideas easily, large to the current affairs news, the personal view of state matters, small to three meals a day, the idea of daily chores, can also be a clear theme of the free creation. Unlike the privacy of blogging, the ideas and information that blogs offer can be shared on the Internet for communication and assistance to others. The original blog can only be published in text form, and now it is possible to record songs and videos directly uploaded.

NetEase Youdao from the search engine published 2007 spring and Summer Blog hottest topic list to see, blog has not only netizens to exchange ideas, communication and interaction of a new way of life, it is increasingly becoming one of the new channels for people to understand news and information, a part of the blog article has become a supplement to the news media coverage, showing the citizens of social responsibility attention. At the same time, blog has become an important source of news media.

Saying that blogging represents a new way of life is not too exaggerated.

Worry about ——— Popular wealth

Female star Xu Lei's "Old Xu Blog" click Rate over 100 million, blog book but did not sell how much this, entertainment blog from the noise attributed to insipid, "lead Big Brother" blog fire, but now can only be empty, financial blog lambasted variables ... At this time, we heard the chairman of the blog Fondonchen Voice, he in MSN "personal News" said, blog net profit! "We've been making a profit since July, and it's going to be better. ”

The profit voice of the blog now sounds particularly harsh, always, the status of the blog is obvious: Vigorous full Netizen blog, the popularity and wealth completely disproportionate, blog profit model is still blurred, is BSP (blog service providers) have to face the embarrassment.

It can be said that from the first day of the blog booming, people talk about the blog tomorrow, the profit model is certainly one of the important part. Paying is clearly not going to work, which has been proved by countless facts, but fortunately no bloggers are adding a failure case. Foreign successful models are rarely imitated value, the Chinese market is too special, where can be several times or even dozens of times times the return of foreign countries, this particularity decided to copy the foreign model is meaningless.

In the March 2006, the first ad for personal blogs appeared on the Web, and at that time, people were looking at it with a big step in the blog's profit, at least for investors and BSP. When the blog Advertising Alliance was born, it also won a warm cheer. However, as time goes on, the passion cools down, and blog revenues remain limited to climate-only advertising, as well as piecemeal value-added services such as mobile blogs.

Whether it's advertising profits, or value-added services to profit, or simply a game of profit, a variety of traceable blog profit rules can be found in other areas of the IT world template, that is to say, the blog did not find a blog for the profit of the operation of the law, it is only dots the possibility of exploration. In its struggle to explore the time, other to this variety of profitable models of the Web portal or IT companies have already scored several trading boards on the Nasdaq.

There are comments that the blog is so hot but still can't find the right mode of profit, which means it may never find or there is no suitable profit model. In a way, this is the property of the blog, in other words, once the blog found its own profit model, then the blog is not a blog.

Whether this view is exaggerated, but there are a few BSP should be more aware that there is a commercial value does not mean that there is a profit model, does not mean that can directly profit. Since you don't expect news and emails to take up most of the profit-making tasks, why should you insist on blogging? Of course, no wonder those BSP, Charles Zhang can loudly say "Sohu Blog page is never commercialized, we will not put ads what", but BSP do not make money to eat what?

Confused ——— how deep the well should be dug.

The popularity of the blog more and more high, this aspect does not disappoint the entire Internet industry to its hope, on the other hand, blog profit model do not know where to hide in the corner to play Hide-and-seek, let people anxious. Where exactly is the problem?

The Internet industry has two oft-mentioned metaphors that convey the meaning of complementary.

One is about "low fruit," the fruit on the tree, some are long in high places, some tentacles can be, people follow incense and to, first came to pick down the fruit in the lower, slow to one step, jump, also picked, and later, they have to climb the ladder climbing trees. The meaning of the story, can be understood as the action to fast people one step, can also be understood as long as willing to pay efforts, always get rewarded. Perhaps the fruit on top of the tree is more delicious.

Another story is about digging wells, some people dig a few meters of water, change a place, in exchange for the never water, some people find a place to dig deeper, and finally found the source. Vision, perseverance and perseverance are necessary conditions for success.

In the past few years, e-mail billing incident, just explained the analogy of digging well. Hula, the mailbox began to charge, service providers to educate netizens, the Internet will no longer provide a free lunch. In less than a year, Google launched a big and free "Gmail", other service providers, Hula and return for free. Expect to rely on the mailbox profit and not fruit service providers, the lack of the end is the vision, perseverance or perseverance? There seems to be no answer, because there has not been a full reliance on the provision of e-mail services to survive the Internet company, to tell you what the mailbox profit model should be, well where to dig, dig how deep can water.

News, email, SMS, search, community, blog, video ... The darling of the generation of Internet applications is being probed into the profit model. However, the top of the tree does not necessarily have the remaining fruit, the bottom does not necessarily have water, even if there is, ladder and drilling tools cost, also poses a risk. Longson, each has different expertise, the Internet application of the Darling is not all good at making money to support the family. SMS, that is, wireless value-added services, has accounted for half of the revenue of the portal site, they from the "garbage stocks" in the embarrassing situation to save, the news can not see a 0.1 yuan, its task is to contribute to the flow, supporting advertising.

In fact, from the date of the grand launch of the blog, it has been pointed out that in the profitability of congenital defects, such as decentralization, too personal, private plots are not suitable for commercialization and so on. NetEase released Blog Hot Topic list also shows that express their feelings, record life is the big head. The most valuable function of blogging is "stick", which attracts users to stay on the site for a long time. Rather than make the blog reluctant to support the portal, it is better to return to the composition of the identity of a member, improve the site traffic. Try digging a well in another way.