CRM is a software that manages customer relationships. CRM software is deployed in two ways: one is to install the CRM software on the vendor's cloud server, called the "Cloud CRM System", and the other is the server local installation, called "The Local CRM system". Local installation requires users to purchase their own servers, the deployment of a stable network environment, while the "Online CRM system" does not require users to purchase servers, deployment is complete, travel can also view customer information.
Until today, the globalization of cloud computing has led to the gradual adoption of local traditional CRM software (also known as "Online CRM", "Managed CRM" and "on-demand CRM") by the Cloud CRM system. There are many software vendors are trying to recommend cloud CRM to users, but as the managers of enterprises, in fact, their priority should be that cloud CRM is not really suitable for enterprises. Whether it is a local CRM system or a cloud CRM system, they all have different advantages and disadvantages. Sometimes, it may not be a bad thing for an enterprise's decision-makers to think about it for a while before using new technology products.
Identify business operations needs
In order to determine which CRM system is appropriate for an enterprise, the first issues for business decision makers to consider are:
1. Does the enterprise have sufficient IT support power to manage the local CRM?
2. What is the focus of the security needs of enterprises? is database accessibility? Or the data itself?
3. What kind of customization service does the enterprise need?
4. Is it more advantageous for enterprises to pay by the number of people?
5. Does the enterprise need to integrate CRM with other software systems?
In order to make our choice from the "Cloud CRM System" and "Local CRM system", we will analyze the advantages of these two kinds of installation methods.
Four Advantages of Cloud CRM
A cloud-based CRM system may be the best option for an enterprise, but only if the size of the enterprise is relatively small. The cloud CRM system can dramatically increase the operational efficiency of a growing enterprise, while at the same time making it easier for employees to work every day.
1. Highly accessible database
Connecting data to a cloud network allows employees to access it farther away. If different offices or departments need to share information, the cloud network can make sharing connections easier. Salespeople can still access the company's database through mobile devices to find the information they want when they accompany their customers out.
2. Third party service providers
The involvement of external service providers can effectively reduce the pressure of daily maintenance work. Service providers can oversee the system configuration, testing process, and they are also able to manage enterprise application data.
3. Energy consumption
Adopting a cloud CRM system can help save more energy for enterprise data and information storage. Storing data on an Internet server is obviously much less energy consuming than on a local private server.
4. Cost-Effective
The cost issue may be the main reason why many small businesses are turning to cloud CRM. The cloud CRM charge method is based on the number of users on a monthly basis or on a yearly basis after use.
Five features of local CRM
Larger, more complex organizations may not be inclined to use cloud CRM for many reasons. If a business has enough resources to support the operation of a local CRM system, the enterprise can use local CRM to track information about customers and principals in a more secure way.
1. Highly controllable database
The local CRM system allows the enterprise to achieve the highest level of control over customer information. When the enterprise has the ability to set up a private server, there is no need for the database to be built on the Internet public server.
2. Higher security
The local CRM system comes in handy if the information stored by the enterprise is under high control only for internal use or through service level agreements. Similar cases, such as medical institutions, should not be outsourced to external service providers when dealing with more sensitive patient data.
3. Real-time Data update
While automated enterprise applications for cloud computing CRM are really useful tools for some businesses, there are still other companies that prefer to have direct control over the update process of their data.
4, cost-effective may be higher
In some cases, a scheme that pays for the number of users is not cost-effective, so the local CRM system becomes more affordable. If your business database has a large number of daily visits, the internal installed system may be more cost-saving.
5, not easy to be disturbed by external factors
Handing over routine maintenance to external service providers can really relieve the pressure on business managers, but it also makes it vulnerable to connectivity issues with service providers. The information system installed inside the enterprise can effectively reduce the chances of inaccessible database. AC qq:2881064152 Bun
Will the CRM software be available to IDC service providers or need to be deployed locally?