Will Weibo search become a challenger to a traditional search engine?

Speech: Recent attention to new products, in the experience of products, always want to see if there are other media from another perspective of the product, but also want to listen to use or understand the product of the user on the product what kind of view. Before I always try to use Google, Baidu to search, but then slowly unconsciously developed in the micro-blog search habits. I know that this unconscious habit must be closely related to my needs and my search intentions, just as the microblogging search satisfies my needs.

Weibo is a big gold mine, there is no doubt about it. We look at Sina's data, Sina's fourth quarter of 2011 reported that Sina Weibo registered users have exceeded the 300 million mark, the user daily issued more than 100 million. We can see these micro-blogs include the user's personal information, such as preferences, moods, views on certain things, and so on, but also the promotion of various brands, the news media releases the latest information, all kinds of sudden news, as well as some of the small grass-roots of the interesting little essay pictures, etc. These together build a rich and relatively complete micro-blogging ecosystem.

As for the search habits of netizens, CNNIC's report points out: when it is related to work learning (knowledge Class), the Netizen searches the highest proportion, is 75.9%, second is the information of interest (topic Class) and downloading software (product class), the proportion is 67.1% and 63.6% respectively. And in the use of micro-Bo search netizens, 70.4% of people have searched hot news events, search for friends, search for celebrity information, search work information column 2,3,4 bit respectively for 64.6%,53.7%,45.4%. We can see that in the search for hot topics in the demand, the traditional search engine and micro-blog search has a considerable degree of overlap, or even a competitive relationship. Given the fact that Weibo has more interactive topics, I would like to make a bold prediction that Weibo will occupy an increasingly important role in the search for popular topics.

It is also noteworthy that 28% of Weibo search users conduct at least one search of information on Weibo every day. Believe that with the micro-blog to the people's lives more in-depth infiltration, enterprise users more and more content to move to micro-blogging and so on these trends, this proportion will also rise. The following figure is from Cnnic.

　　

Sina Weibo search For example, the current Sina Weibo search to provide real-time and popular two types of micro-blog search results, although no traditional search engine so accurate and authoritative, but compared to traditional search engines, micro-blog search has shown a certain advantage, let me think the micro-Bo search potential is huge. Personally think because of the particularity of micro Bo This carrier, micro-BO search will be with the traditional search engine completely different form exists, even may become the web2.0 time rule.

First, in terms of the timeliness of news and emergencies, Weibo's efficiency and spread far beyond the traditional media, such as the death of Osama bin Laden, by the first exposure of Twitter, and quickly spread to everyone. Weibo search will benefit.

Second, on the simplicity of the search, Weibo has a potential advantage, that is, with the "topic" tag, such as #36 Krypton Open Day, users just click on the topic in the microblogging content, you will get search results, very convenient.

Third, since the media has enriched each hot event angle and depth, but has the media platform is the microblog rather than the search engine. In other words, the user generated content is in the microblog, the search engine to retrieve these content will be very difficult. For the topic of the search results, the user most want to see is that everyone rushes to express their views on this obviously micro-BO search can do more timely update more comprehensive.

Four, on a person's personal information search, microblogging search embodies an unprecedented advantage. For example, to search for "Liu Chengcheng" on Weibo, you can see in the search results who he's been playing with recently, what activities he's been involved in, and his whereabouts are exposed. And do not talk about personal privacy issues, but such a comprehensive approach to a person's behavior complete tracking, which is not possible for the traditional search engine to complete.

Five, microblogging search results are presented in a more direct manner. The amount of micro-blogging is small, these essays can be directly presented in the search results, the two pages basically understand the full picture of the event, rather than like Baidu need to point into a site to browse, which in a certain degree with the Baidu box calculation "The search is the proceeds" some similar.

Six, the purpose of the debris search is to search for fragments, please do not feel that this sentence is nonsense, because we have to re-examine our search purposes. Mobile internet leads us into the era of fragmentation, and the integration of fragmented information will also provide a lot of opportunities for micro-blog search, enough information for microblogging search to use, but also give it enough room to grow.

Weibo search may reflect the limitless "money" scene, become the new Nuggets weapon:

Keyword ads: If you have to add ads, I prefer to see keyword ads next to search keywords compared to the tiny poor screen of a mobile client with a large banner ad on my Twitter stream, although several of the current microblogging campaigns are cautious about commercialization, and But if one day they are really in the search results next to add keyword ads, I believe that the search engine company students will certainly be a little worried about it?

Micro-Blog Search results optimization (microblog searching optimization, MSO): The current microblogging search is still a simple matching search, the search for a slightly complex statement will involve the problem of matching degree, similar to SEO, How corporate microblogs can send a potentially searchable microblog will become a science, this will be more than just a fan, a spell forwarding, and a bit of activity so simple and brutal that it may trigger the microblogging search optimization industry, and social media optimization (SMO) focus on the flow of users to capture the eye of the different, MSO will combine SMO to provide micro-blogging search Results optimization services to the enterprise.

We have previously reported Baidu search results in the present Sina, Tencent and other major content of the news, I am also thinking about whether there should be a common search engine to deal with micro-blog search, but today I opened Baidu Search Hot topic, turned a lot of pages did not find any content from micro-blog. In addition, Tencent micro-blog search is entirely by the "Soso" search for, Sohu, NetEase also have their own search engine, it seems that the cooperation and competition between the major giants is not the index of the content of the microblogging so simple.

Yesterday in the garage coffee I learned from Sina Editor Cong: Sina Weibo search in the future will certainly make a substantial improvement, and micro-BO search business is likely not open to developers, and will not be given to cooperate with Sina's giant Baidu cooperation, but by Sina to do this thing independently. In addition, he said, Weibo users are mostly "lazy" people. Combined with the previous analysis, we might as well make a bold guess: with Baidu's precise search slightly different, simplifying the search process, providing efficient and fast search results, is likely to be the development direction of micro-blog search, we also very much look forward to the microblogging to provide users with more convenient, more efficient search experience.