Winning the truth recommendation is the key outside the chain construction is not equal to the website promotion

After Google, Bing, Baidu on the "excessive exchange of links," a heavy blow to the external chain of small and medium-sized sites, this is undoubtedly a bad news, many outside the chain to promote the hearts of friends are very dazed: "How to build the future outside the chain?"

　　

Until November 1, large-scale exchange links were still active.

Baidu believes that an excessive exchange of links "is not recommended", while the Live Search engine said: "Large-scale exchange links to improve search engine rankings." This link exchange is usually done for search engines, not for site users.

Although the current domestic SEO industry is more "Friendship Link Commissioner Human Exchange", not as Live said "use of software Automation", but "to improve the search engine rankings" link does not change the essence of the search engine can not tolerate the "excessive exchange of links" reasons.

Over-exchange links are "not recommended", and effective links are links to genuine referrals--only links that are truly valuable.

　　

Baidu, you can find recommendations for people everywhere

What's the recommendation? The essence of recommendation is the instinctive urge to share valuable information with others, and to solemnly introduce others to the people, institutions, or objects that match their needs-everyone has very limited energy and cannot pay attention to all aspects of knowledge and information. Whether we are shopping, reading, eating out, or even a big life decision, such as love and marriage, finding a job, are often inseparable from other people's sincere recommendation, especially in today's modern society of excessive information transmission.

The purpose of the Internet is "information sharing, transfer value", and the way to achieve this intention is the user really recommended that the Internet is based on hypertext links to the Web site recommendations, Baidu, "Search Engine Optimization Guide 2.0," said: "Users to contact your Web page is from other pages of the link began."

For the recommended role of Internet links, the most vivid description is the academic paper index--the index of the paper directly proves the authority and importance of the index article, the link essence is "the Internet hypertext form of citation", is a website operator (or user) to the Netizen grandly recommend the other side of the page content of a vote of confidence, Baidu Search Engine Optimization Guide 2.0 said: "We often say that the chain, is (user) recommended one (form)."

If an academic paper cites an index of another academic paper, the author then asked the author to "repay the index", which is not acceptable to everyone--but as the Internet business value is further highlighted, the excessive "exchange link" required by the "repayment index" has become the norm, Even develop a set of effective operating norms-the site of the same grade, Baidu weight (or PR), Baidu Snapshot, the content of relevance, but not to consider is the other side content is high quality, this "reciprocal link" practice if let its flood, will destroy the entire Internet.

As a result, link building must go back to content marketing-just as higher-quality academic papers are more likely to be indexed by other peer papers; a web page that only has the quality of content, can really win more than the other side "really recommended", and so recommended also to enable users to benefit from high-quality links, Really go into a content with links to each other to promote, complement each other virtuous circle, this is "SEO art" the author says "Create worth link content and link marketing", it is also Baidu outside chain algorithm upgrade bulletin in advise you webmaster, SEOER "will be the main focus on the site content construction."

With no consideration of the user's "Exchange link", so because the quality of the content and win the other side is willing to naturally better--links not only distributed in the content of the site page, the user experience a better referral link, and this based on the quality of the content of the link is really "relevance", More conducive to relevant keyword rankings and the overall weight of the site to promote.

Just as high quality academic papers are indexed by peer papers, the author can build industry reputation, like this, "create the content worthy of the link," the "chain marketing strategy" to adhere to, but also gradually build "the world who do not know June" website industry visibility, help the webmaster to establish a more extensive relationship between the industry network resources, That's a better thing to be happy with than the word ranking.

Of course, it's not easy, today, the domestic internet, the kind want to take the world treasures as the "copy collection False original" and morbid "cherish chain such as gold" mentality-all day just want to make their own way everywhere to promote the chain, or even beggar-thy-neighbour, but do not want to give other Web site quality outside the chain For fear of recommending others, netizens ran to the other side of the website, "for others to do wedding clothes"-This caused the SEO industry outside the difficult dilemma of the chain construction.

But the Bible says: "It is more blessed," the Chinese people also said: "Willing to give up, there is a house to get." In real life constantly give people a variety of enthusiastic referrals can often win more people's respect-because their recommended behavior convenient to others; The website also, your website selfless link recommendation behavior can truly embody your website "seek country (netizen) of loyalty, Zhiming", Over time, Your site will certainly give others the recommendation of this site is very reliable, professional impression, but also to win more industry network resources-This is the "become the industry experts" important features Ah, Chinaz, A5, such as the success of the Web site contributors to believe that everyone saw it.

What's more, October 23 Baidu external chain algorithm upgrade Bulletin highlighted the importance of export links-site weight not only by the import of the overall quality of the link decision, but also depends on the overall export of the site link health.

and, the website promotion work does not equal to the SEO outside the chain construction, the SEO is only the website promotion one kind of method, other promotion means's success may promote the website seo--The key is how we win more user's sincerity recommendation, not necessarily is limited to the outside chain form.

As Baidu "search Engine Optimization Guide 2.0" said: "When the content on your site is useful to users, users will recommend to others, the recommended form may be various: Instant Messaging tools to send their friends, in their own reprint forum recommended, blog very solemn introduction, On their own website to do links recommend, and so on, "we often say that the chain, is (user) recommended a (form)."

For example, through the absence of chain value blog comments to promote, ZAC, Lou Blog has been successful (ZAC commentary to promote the specific industry opinion leader Hongbo), because ZAC, Lou know, than the chain is important to win the industry opinion leader (or more users) of the sincere recommendation.

　　

Outside the chain recommendation is not unique, SEO every day a sticker of the outside chain of Alexa only 688

Especially Lou, the blog comments to promote the engraved on their own distinctive signs of the mark, so no outside the chain value of the comments to promote but really won more sincere recommendation, made the industry visibility. At this point, there is no day to worry about the chain-so, "to win users more sincere recommendation" is far more important than "hair outside the chain."

But to win others, including outside the chain of more sincere recommendation, "not suffering from people do not know, suffering its can not also", first of all you have to be worthy of the recommended content services. Don't confine yourself to creating more high-quality content on your website by constantly thinking about what users want.

Secondly, the chain is not sent out, we have to be broad, to learn to appreciate others, recommend others-and constantly learn from others, mastery, improve themselves, and gradually in practice to form their own unique web site content system and unique promotion methods, and eventually form their own unique style of the website. Only in this way, our website promotion can go farther, to win more people's sincere recommendation, really do "let everyone tell You" (This article by Gouyn12 original starting, copyright, Wenzing, reprint, please indicate the origin of the article with the link form and this statement http:// www.gouyn12.com/seowd/357.html).